HOW TO CREATE A NEW

FASHION BRAND TO C R EATE A

N EW FA SH IO N BRAN D
 TEXTILES AND APPAREL DESIGNING

SIR VITHALDAS THACKERSAY COLLEGE

OF
HOME SCIENCE
2016-2017

BY:AYUSHI LAKHOTIA
ROLL NO:316
MENTOR:MRS VIDYA THAKUR
 ACKNOWLEDGEMENT

This seminar is on HOW TO CREATE A NEW FASHION BRAND is an

attempt to provide information upon I presume it will enlighten people about
how brand is created. I would like to express my gratitude towards:

Principal: MRS.JAGMEET MADAN.

Mentor: MRS. VIDYA THAKUR.
Head of the Department: DR. MRS.NEERA BAROOAH

I thank you for your encouragement, endless support, kind and

understanding spirit during my presentation. I appreciate the help given by
the librarian of SVT LIBRARY as well as SNDT LIBRARY , for providing
me books related to my project, the information provided by the library was
helpful. I am Thankful to my family to my relatives, friends and others who in
one way shared their support, either morally, physically, so THANK YOU all.
 BRANDS
Name, Term, sign, design or
combination of those that
intend to identify the goods
and services of one seller
or a group of seller to
differentiate them from those
of competitors.

FIG NO:1
 INTELLECTUAL PROPERTIES

Product of the human intellect

including creativity, invention,
industrial models, trademarks,
songs, literature, symbols,
name, brands. History of IPR
includes that it was initially
started at North Italy during
the renaissance period

FIG NO:2
 TYPES OF IPR

TRADEMARKS

PATENTS COPYRIGHT
 BRAND NAME
It is a word, name
,symbol; legally registered
as a trademark used by a
manufacturer to identify
its products from other as
of the same type

FIG NO:5

FIG NO:4
FIG NO:3
 TYPES OF BRAND NAMES

INITIALS: DESCRIPTIVE
NAME:
A name made
up of initials. A name that
describes the
E.g.: Calvin product benefits
Klein or functions.
EVOCATIVE E.g: Shoppers FOUNDERS
NAMES: Stop NAME:
Names that Using the name
evoke a vivid of real people.
image.
E.g:Sabaysachi
E.g:Amazon.
BRAND LOGOS
Graphic mark, emblem or symbol commonly used
by organizations to aid and promote instant public
recognition.

FIG NO:6 FIG NO:7

 BRAND SPONSORSHIP

Refers to selection between three alternative

available to the fashion retailer

MANUFACTU- PRIVATE PRIVATE

RES BRAND BRANDS LABELS
 LICENSING AND ROYALTIES

Licensing: It is the practice of buying and selling the use

of brand names from one company to another.
The brand name can be that in the name of:
A celebrity; E.g: Massimo
A designer; E.g:Calvin Klein
A manufacturer; E.g:Nike
Companies that own successful brands can expand the
number of product lines by carrying this names by
licensing their brand to companies that make specialized
products.
STEPS IN CREATING A
BRAND
BRAND VALUE PROPOSITIONS

PICKING A BRAND NAME

CREATING A BRAND IDENTITY

SOCIAL AND MEDIA SETUP

WEBSITES AND ONLINE STORES

PROMOTION AND MARKETING

PRICING AND SALES

PROFIT AND EXPANSION

1.Brand value propositions

FIG NO:8 FIG NO:9

2. Picking a Brand name:

Brand name is an asset that can really help you in

making a brand.
Pick a name that matches your core value, brand
value and the world full of potential customers.
Once you pick a name, make sure it does not infringe
on any copyright or trademark both locally and
nationally.
Check with your local chamber of commerce to make
sure you can register it as a company name.
3. Creating a brand identity

Brand identity stems from an organization, i.e.,

an organization is responsible for creating a
distinguished product with unique characteristics.
It represents how an organization wants to be
perceived in the market.
An organization communicates its identity to the
consumers through its branding and marketing
strategies
Brand identity includes following elements - Brand
vision, brand culture, positioning, personality,
relationships, and presentations.
4.Websites and online stores

FIG NO:10 FIG NO:11

5.Social media setup and strategies.

FIG NO:12 FIG NO:13 FIG NO:14

 6.Promotion and Marketing

Various ways in which

promotion can be done are:
1) Participating in local events.
2) Giving away garments or
accessories to local celebrities
to try out
3) Participate in local charity
events.
4) Organizing fashion shows
at your local restaurant.
5) Tie up with local businesses. FIG NO: 15
7.Pricing and sales

Pricing depends on the

value you create for your
client. If you do not
make your clothing
brand appealing or
desirable, then you will
have to participate in
pricing wars with
competitors.

FIG NO:16
8.Profit and expansion

Every business needs profits to sustain and grow.

With out healthy profits there would be no money
invested back into the business.
Always make sure that every garment or accessory
you sell has a healthy profit margin attached to it.

FIG NO:17
 FUTURE CHALLENGES AND
OPPORTUNITIES IN A BRAND
MANAGEMENT
Developing a brand positioning.

Identifying potential points of difference and poins of

parity

Brand mantras.

FIG NO: 18
STEPS TAKEN BY GOVERNMENT-
FOR PROMOTION OF "INDIAN
TEXTILES" AS A BRAND
Annual marketing plan :
Common umbrella brand will be created for indian
textiles.
Standard plan for doing pre-fair and post fair treatments
International media agencies will e hired o ensure
participations during road shows
Annual mega event textiles India:
Advantage India
Mega exhibition
Allied events
SUPPORT FOR GLOBAL
RECOGNITION OF INDIAN BRANDS

Handloom mark
Silk Mark and
Traditional products - Baluchari Silk, Jamdani
Cotton, Chanderi Saree, Pochhampally Ikat, tie-dye,
etc.
MAKE IN INDIA

PROGRAM
PROCESS
PLAN
Reasons why government is investing:
Abundant availability of raw materials .
Presence of traditional skill sectors i.e. hand loom and
handicraft.
Readily available market is provided.
Integrated skill development schemes are provided
CONCLUSION

Establishing a new brand and a company is a massive undertaking.

Developing a strong brand depends so heavily on appropriate
perception.. the internal and the external communication exercises
have been vital in quickly building up confidence..
Intellectual Property rights are way more important, as registering the
brand name under it, help to keep it safe and creates awareness among
the people.
A brand that is build upon strong values with clear target audience and
a transparent vision; that is approachable and honest about what it is
amd what it wants to achieve in fashion industry. The focus is to create
strong global lifestyle around our brand that remains innovative and
interesting in an ever challenging retail environment
The secret of long lasting brand is the firms ability to renew and
revitalize the brand according to the current lifestyle in order to keep
the brand fresh in the eyes of consumers and investors.
BIBLIOGRAPHY

Textbook references
Kotler Philip Keller Kelvin Lane, published by
Pearson Education Limited, Publishing as Pearson,
Marketing Management, Noida.(U.P).
Mrs.Dutta Anju, Mrs.Raje Chetna, Mrs.Rao Roopa,
Consumer education
Brexedndrof.X, Kernstock:S, Powell, ISSN- 1350-
231X, The journal of brand management.
Websites

http://starthttp://10times.com/india/appare
l-fashion/tradeshowsupfashion.com/what-i-le
arned-bhttp://smallbusiness.chron.com/expor
t-merchandising-16068.htmlea-laszlo-creator
-beango-shares-story
http://pib.nic.in/newsite/mbErel.aspx?relid=
147446
http://www.makeinindia.com/policy/intellectua
l-property-facts
https://www.businessoffashion.com/articles/b
asics/the-basics-part-8-marketing
http://www.fibre2fashion.com/industry-articl
e/6274/the-right-fabric-sourcing-practice-fo
THANKYOU