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REFLECTION Kezia RA 6047439
 RAISED QUESTIONS
1. What is the role of abductive logic in design thinking ?
2. Why do we need process and tool in design thinking ?
3. Why do we need qualitative data in empathy process ?
4. What is real brainstorming?
5. What is the best space design for brainstorming ?
6. How to make a prototype for new strategy / organization ?
7. What is the disadvantage of design thinking ?
8. How to design a one-week design thinking workshop ?
9. What is the difference between design thinking for social innovation
creation and for social innovation diffusion ?
1. What is the role
of abductive logic in
design thinking?
The grass is
wet. Why?
Most people would
assume it rained...

Abductive
reasoning
...but it could actually
be because of a
sprinkler

Abductive reasoning is
defined as the process of
forming an explanatory
hypothesis. Often times is
also referred to as
guessing

Chasanidou, D., Gasparini, A. A., & Lee, E. (2015)

 Abductive Reasoning
in Design Thinking

1) Use abduction to generate ideas

2) Deduct the consequences of the ideas
and predict the outcomes
3) Test the idea in practice
4) Use induction to generalize the results

Innovation
Chasanidou, D., Gasparini, A. A., & Lee, E. (2015)
2. Why do we need
process and tool in
design thinking?
T
Y
P
E
S
Transition
O
F
headline
T
O
O
L
S
Design thinking tools represent a Tool and processes help designers
way of incubating ideas and taking decisions and communicating
creating innovative solutions. them in a multidisciplinary area.

Communicate
Understand

Create
Mendel, J. (2012)
3. Why do we need
qualitative data in
empathy process ?
 Emphaty
Empathy is the ability to
understand and identify with
another persons context, emotions,
goals and motivations.

In design thinking empathy helps

the designer understanding the
needs of his target group and to
connect with them
 Emphaty and Qualitative
Information

Observe Engage

Observe the customers in their natural environment, make interviews, engage with them.
Collect all these qualitative information as they will help you better understanding the users
needs and point of views.
GOOD DESIGNS ARE BUILT ON A SOLID UNDERSTANDING OF THE BELIEFS AND
VALUES OF THE CUSTOMERS
4. What is real
brainstorming?
 Brainstorming is leveraging the collective thinking of a group by
engaging with each other, listening and building on each others ideas
it is a process for generating creative ideas and solutions through
intensive and freewheeling group discussion.
5. What is the best
space design for
brainstorming?
Choose the right
COLORS
Orient away from
Distractions
Consider the Layout
4 layouts for Effective
Brainstorming
Pods
Face-to-Face Seating
U-shaped Layout
Mixed-seating setup
6. How to make a
prototype for a new
strategy/organizatio
n
Prototyping
A tool for progressively
shortening the odds of a
course of action and
minimizing the costs along the
way.
ADVANTAGES
It enables to test and refine
the functionality of the
design
It makes it possible to test
the performance of various
materials
Itll help to described the
product more effective
It will encourage the other
company to take more
seriously
Prototype =
Strategy
How come?
A strategic possibility a set
of answers to the five key
questions of strategy =
prototype
The first iteration of
prototyping involve asking
what would have to be true in
order to the initial answers to
the five key questions
 (continue)

Aspects of the strategy can

be tested by actually doing
things with customers and
gaining more understanding
hone and refine the
strategy with each
iteration.
Think your strategy not set in stone but rather as
the most recent prototype being tested by the
latest marketplace experience. That way strategy
will never get out of sync with the competitive
environment.
-Roger L. Martin-
7. What is the
disadvantage of
design thinking?
How it was
started?
Published by Briand Ling
31 March 2010
49 comments on his blog
post
5,756 Visitors to date
 Design
Thinking is a
LONG Process
 A Mess
It is very frustating.to talk to several experts with
diversingopinions when you are trying to learn
about what to you is virgin territory. How can you
expect civilians to know how to move forward?
-Rita Sue reflects on a Talk about Design in Business-
 (Confusing) Mind
the conversation was Set
about how designers needed to
learn the language and culture of business to make
managers understand the power of innovation. It was the
same conversation I heard a decade ago. The same two
dozen company CEOs get it, plus a few new ones, and
the rest still dont
-Bruce Nussbaum June 30th 2010, fastcodesign.com-
The Bad-Habits being
picked-up
Design thinkings consumer focused
methodology used to VALIDATE rather
than PREDICT
Only OPTIMIZING not INNOVATE
Benchmarking the New against the
Known
Relying on Business Metric
 It just thinking
When we examine the process in detail, what is being
labeled as design thinking is what creative people in all
disciplines have always done
-Don Norman 25th June, 2010 core77.com-
 Packaged Deployment
Over-emphasis on the
process not solution
Bogged down by process
Learnt in Rote

A Happy Meal
R.I.P Design

Structure
Repeatabilit
y
Reliability
Its time to Move On
Design thinking should not be seen as
the end all, but part of a number of
design tolls businesses can employ
-Brian Ling designsojourn.com-
8. How to design a
one-week design
thinking
workshop?
 The best way to learn
is by doing it.
D Brief Introduction
A Getting to know your group
Y members
1 Field trip & interview to
your target customers

D Group discussion about the

A field trip
Y Redefine the objective and
2 narrow down the target
audience

D Brainstorming
A
Y
3
 Other
Information
-Optimal group size: 5 students

-1 tutor for each group

-Less general lectures, more practical tasks

-Group-specific speeches from specialists from the project field

9. What is the difference
between design thinking
for social innovation
creation and for social
innovation diffusion?
Social Innovation
Creation
Made in order to
a. the capacity to address
social needs that
traditional policy seems
increasingly unable to
tackle
b. the empowerment of
groups and individuals
c. the willingness to change
social relations.
. Emphasizing the design
thinking process
Social Innovation
Diffusion
the spread of ideas from
one society to another or
from a focus or institution
within a society to other
parts of that society.
Emphasizing the usage
of crowdfunding or other
technology platform in
order the diffusion can be
reach
 References

Chasanidou, D., Gasparini, A. A., & Lee, E.

(2015, August). Design Thinking Methods and
Tools for Innovation. In International
Conference of Design, User Experience, and
Usability (pp. 12-23). Springer International
Publishing.
Alves, R., & Nunes, N. J. (2013, February).
Towards a taxonomy of service design methods
and tools. In International Conference on
Exploring Services Science (pp. 215-229).
Springer Berlin Heidelberg.
Mendel, J. (2012). A taxonomy of models
used in the design process. interactions, 19(1),
81-85.
https://hbr.org/2014/06/strategy-is-iterative-prot
otyping
http://www.meetingsimagined.com/tips-trends/mee
ting-layouts-effective-brainstorming
http://homeguides.sfgate.com/design-brainstorm
ing-room-34696.html
entrepreneur.com/article/80678
http://designsojourn.com/design-thinking-is-killing
-creativity/
http://www.core77.com/posts/16790/Design-Think
ing-A-Useful-Myth
https://gwht.pratt.duke.edu/sites/gwht.pratt.d
uke.edu/files/u7/Design%20Thinking%20for%20Soc