Endless wardrobe solutions only a

click away, without the hassle of

buying or maintaining.

 INTRODUCTION

The brainchild of NIFT alumni, Out Of Closet, started off with

an exasperated I dont have anything to wear to the party and
the wave of Dj vu that followed it.

An overflowing closet yet a panic strike of not knowing what to

wear. An amazing shopping spree, only to realise it's obsolete in
terms of fad merely in a few weeks.

Its and endless wardrobe solutions only a click away, without the
hassle of buying or maintaining.

A B2C initiative to put an end to the irony of not owning enough

clothes to wear and an overflowing wardrobe.
 INSPIRATION
Out Of Closet is here to make staying in vogue stress-
free and affordable for you; while also giving you a
chance to live that maxim.
Every party, every getaway and every date; have a
fresh and innovative look by choosing outfits from our
extensive collection and returning them after youre
done.
Out Of Closet is the answer to all your desperate
prayers of owning gems from high-end brands and also
your pockets messiah.
Adorn your closet with luxurious attires without
actually indulging in the dirty expenses or the hue of
upkeep.
 BUSINESS PLAN

TheYear 1season will be a great one for people

looking for plethora of fashion options, for an event.
Out of Closet will eliminate the hassle of buying outfits
for events, and the guilt that comes with not using
them again.
The savings can be used by the customers to invest
into absolutely anything, and will also reduce the
wastage of fast fashion that threatens to overwhelm
the world.
Out of Closets Year 1line consists of labels from
unique designers who have just started their labels,
like Neh, Itokri, Jaypore; to high end labels like Ritu
Kumar, Anita Dongre, Namrita Joshipura and also local
artisans.
 MARKET SEGMENTATTION
17-25 years of age: They are the core group that will drive
the success. This target group is responsible for the growth
is the important group to attract to the website. They have
less money than the older group so we must give them
what they want for less. The key is to have inexpensive
selections in each clothing group that have the popular cut..

26-40 years of age:. They will be harder to pull into the

website. Once there, the key will be promoting the quality,
attractiveness andsavings. In addition, we will have to
assure that the purchase will fit the way the customer
wants it to. It will be crucial that the return policy is hassle-
free and speedy.
 PRICING STRATEGY
The garments would be rented out for THREE
DAYS at 1/4th of the MRP

Should be returned on the decided date, if fail to

do so, 50% charge of the price will have to be
paid for each day delayed.

In case of any damage to the garment , the whole

price of the garment must be paid.
 Keys to success
Accessible website that is entertaining to surf. Like a
trip to your favorite store where you always find
something new that you want.
Establishing a strong advertising campaign in a
traditional media vehicle; i.e. magazines.
Excellent vendor relationship that will facilitate quality
ordering of clothing and quick shipment of orders.
Excellent curation of designer labels and clothing for
every event.
FINANCE
 Management
VISHAL KUMAR will manage the marketing team, as well as
the development and administration of Liquid Culture's
website.
ANANYA SINGH RAJPOOT will be in charge of the clothing
design team. She will also manage the production of the
designs by Magic Clothing Company.

Personnel involved
Three member clothing design team.
Web administrator.
Two member marketing team.
Office manager.
Accountant.
BUSINESS CARD
ORDER CONFIRMED
 logistics
Can partner with digital commerce
focused logistics venture
Delhivery
Picingo
grab