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Social Sciences
Social Sciences
Mr. de Arana
Mr. de Arana
1
30 SECOND PITCH
1. What is my service, product, company, or
cause?
3. How am I different?
2
Business Name
(Logo)
Name: ___________________
Social Science
3
Mission Statement
Describe the Opportunity
Explain your business and describe why its necessary
for this zip code.
Mission Statement
A mission statement is a companys constant reminder
to its employees and customers of why the company
exists. Please write your mission statement below.
4
Business Profile
Type of Business Insert an image
Service, Retail, Manufacturing, or of your product
Wholesale. (or service) here!
5
Qualifications
Qualifications
6
Market Analysis (example)
Industry Name Special food services
thi s slide
ve .
Industry Size $31,130,659 Remo resenting
p
before lder only!
ho
Place
Total San Francisco, Mission District
Population 94110
77,239
24,716
Target Market What gender are you targeting % of population in target age & gender
(if applicable)? What age group x Total Population (A) =
are you targeting?
What is the average household
income (HHI) of the group (B)
youre targeting?
% of people surveyed who are interested
Survey people that are in your in your product/service x
Potential Target Market (B) =
Market Size target market. What are the
results of your market research
survey?
Quality of
Product/Service
Price
Location
Brand/Reputation
Unique Knowledge
10
Marketing Plan
People [Should be an
People explanation of who
Who will buy your business serves]
your product/
service? Who
will help you
sell?
Price Promotion
Price Promotion
What is your
product/ service
How will you
price? promote your
[Should be an
explanation of why you product/ service?
chose your price] Marketing
Marketing
Mix
Mix
[Explain your strategy for
creating awareness of your
product/service}
Place Product
[Should be an Place
Where will you Product
[Explain the benefits
explanation of why you
sell your What is your and features of
chose this place]
product/service? product/ product]
service?
11
Marketing Plan
Awareness Purchase Retention
What tactics will you What tactics will you use How will you build a
use to get consumers to motivate people to buy long term relationship
to know you exist? your product/service? and get them to
return?
Monthly cost,
by phase:
Awareness Purchase Retention
12
Cost of Materials/Direct
Labor
Definition of One
Unit
Cost of Sales Per Unit
Direct Labor Time (in hours) to Direct Labor Cost Per
(Labor Cost per Hour) make 1 unit (B) Unit (A)*(B)
(A)
$ $
14
Average Monthly Fixed
Expenses
11th Edition-Chapter 10
Type of Fixed Cost Monthly Cost
Entrepreneurial Stipend $
[ Hours X (Minimum Wage + $1)]
Insurance $
Salaries of Employees $
Advertising $
Interest $
Depreciation $
Utilities $
Rent $
15
Time Management
Plan
Business Schedule for a Typical Week (168
Column1
hours)
Work Hours
Business (Ex: Part-time job)
16
Monthly Sales
Projections
Break-Even
Break-Even
Units
Units
80
60Sold
Units Total Units
Total Units
40
20
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Full
Full
Capacity
Capacity
17
Projected Yearly Income
Statement
Selling Price Per Unit $ (A)
# of Units Sold (B)
Total Sales (A*B) $ (C)
Total COGS (COGS per unit * B) $ (D)
Other Variable Expenses (Other $ (E)
variable expenses per unit * B)
Total Variable Expenses (D+E) $ (F)
Gross Profit (C-F) $ (G)
Yearly Fixed Operating Expenses $
Other Operating $
Expenses/Unforeseen
Total Fixed Operating Expenses $ (H)
Profit before Taxes (G-H) $ (I)
Less Estimated Taxes @25% (I * .25) $ (J)
Net Profit (I-J) $
18
Start-Up Investment
Item Where Will I Buy This? Cost
$
Cash Reserves
Emergency Fund B $
19
Return
on Investment
0.00%
Annual Net
$0.00
Profit
Start-Up Inv.
=
$0.00
$0.00
(dollar equivalent)
on Sales 0%
Annual Net
Profit
$0.00 $0.00
= (dollar equivalent)
Total Sales $0.00
20
Financing Strategy
for Total Start-up Investment
11th Edition-Chapter 13
Relatives/Friends $
Investor
$
[Who is it?]
Grant
$
[From Whom?]
Totals: $
21
Advertising Plan
22
Business & Educational
Goals
Busines Personal
s the next steps
What are What sort of education
or training can you get
Short
Thank
Thankyou
youfor
foryour
yourconsideration
consideration
ofof
[Enter
[Entercompany
companyname]
name]
24