Internal Marketing Drives

Overall Execellence
 Success in
Service
Business
Most of bank customers are
now better informed and
more demanding

Need more Its Customer

than employees Orientation
ordinary efforts (internal)

Customer
Satisfaction
HSBCs Three Core
Value

Connect Dependabl
ed e

People
are open
 Internal Marketing

Jobs Employee Rewards

s Needs
 Training Programs

My My
Learning Choice
Can Access all the The bank tailors its
learning opportunity benefits packages to the
Composed of seasoned specifics needs of the
training professionals staff
Flexibility Can provide the
Paper-based training interests of its staff (ex :
programs future, breakdown
Online training coverage and child care)
opportunities
Video-based Programs
Ensureenduring job
satisfaction among
the staff
 The key

Gender
Employees Balance
motivation
levels

Employees Employees
Morale Career
development
paths
Taking care
of those who
taking care
of its
customer
Thank You!