!!Samsung Wow!!

The most awaited and craziest mobile

Our tagline
We capture your best moments, with our wow technology

A phone that clicks pictures by

itself when you look good
Team: Pluto
 About the product
A phone that allows you to just stay happy and look good
always.

Not just that, it also captures your best moments, which

can be cherished always.

At anytime and anywhere!

This product comes with an alert or beep sound that tell

you that you look good and happy.

So, just hear the beep/vibration and take your phone out
to get clicked.
 How does it work?
The special sensors are installed in this model, to detect
the mood of an individual based on the excitement levels.

Beep sound is alerted.

Also gives you an advanced option of directly uploading

the pictures to your social sites/apps. (Permission based).

Selfie and photo freaks, get ready to experience our

technology!
 STRATEGIES

Cost Based Pricing Strategy:

The company Cost based pricing
strategy. They set price based on
producing manufacturing cost and
it includes selling and distributing
cost also.
 STP
Target
Youth Above 15+ Family Working
Professionals
Upper Middle Middle Income Group
Class

Segmentation
Indian Market Mostly youth

Targeting
Mass Marketing with the help of :
1. Social Media
Positioning -
Use of catchy jingles
Positioned as a symbol of happiness and
celebration thereby boosting sales.
Through Ad campaigns.
Extensive distribution network (Both offline &
online)

Differentiation -
First of its kind
 OPPORTUNITIES
- Co-branding with other service
& manufacturing industries players in this market.
-Entry of Indian / foreign
-Technological advancements.
THREATS
SWOT
STRENGTHS
-New in the market
-Aggressive Marketing
- Less time involved in taking
pictures & uploading it your
sector.
social sites/apps.
- Little penetration in the rural
WEAKNESS