Impression Management

Technique

By Alpha Squad
Do we need those in virtual world?
Impression Management

A process by which people desire to manage and control

the other people perception.
Popular in face to face communication.
Becoming important in virtual world.
Mostly used in performance evaluation and hiring
employees.
Techniques

8 Techniques:
1. Conformity.
2. Favor.
3. Excuse.
4. Flattery.
5. Enhancement.
6. Apologies.
7. Self-promotion.
8. Exemplification
Impression Management Technique

Ingratiation Conformity
Favors

Defensive
Excuses
Apologies

Self-focused Self Promotion

Enhancement

Assertive
Flattery
Exemplification
Favor

A method of seeming helpful and considerate to the

target individual.
Used by helping others with an intention to be
considered as a friendly person.
In virtual world, there is a limited scope for face to
face interaction but people use favor to build a good
impression
Conformity

Used to indicate an agreement to the majority position, brought

about either by a desire to fit in or simply to conform to a
social role.
Practiced by changing behavior or belief according to that group.
With an expectation to gain specific rewards or approval
Also important in virtual world.

Example
Excuses

Defensive IM technique.
Applied when individuals negative behaviors or
characteristics lead him or her to build negative
impression.
used this technique to protect individuals image.
Relate with virtual world example.
Flattery

Is an assertive Impression management technique to increase social

attractiveness
making statements that flatter, praise or compliment the target
also used in virtual world
used this technique to get compliment
different types of sales company, in case of promoting, are supposed to
do is job under social media in which sales company needs to use this
technique
Enhancement

is a self-focused Impression management technique

claiming that a positive event was more positive than it really
was
also necessary in virtual world
is an active self-presentation of a person aiming to enhance
his image in the eyes of others
Apologies

Practiced as admitting responsibility for an unpleasant and

undesirable incident.
attempt to get a pardon for the for the doing activity. We use
this technique in the virtual world also.
Used in virtual world also.

Relate with virtual world example.

Self Promotion

Draws special attention to ones best qualities and

achievement
Strategy to perceive good impression by emphasizing on
achievements.

Virtual world example.

Exemplification

Doing more than ones need in an effort to show how

dedicated he or she is.
will attempt to create an identity of dedication,
sacrifice,
Commitment.
Personality Trait and
Impression Management

Self-Monitoring is the most

studied personality traits.
Regulate behavior, people
concerned about their
Expressive self-presentation
High self-monitors engage in
social comparison more
frequently.
High self-monitors are
attentive to what others do
and are skilled at
controlling images of
themselves.
Effectiveness of IM techniques

IM techniques work consciously or unconsciously.

Ingratiation is positively related with performance
ratings.
Self-promote people receive lower performance
evaluation.
Conclusion

IM is not always
succeed.
We need to try to make
a favorable impressions.
We all engage in
positive self-
presentation.
It is important to make
a good impression on
others when we care
about their evaluation
on us.
Thank you