ENTREPRENEURSHIP MANAGEMENT

Business Plan
SAKSHAM
A KhadiSUBMITTED
Formalwear Brand
TO-
Prof. Sameer Sood
Submitted by
Sanskriti
LEGAL FORM OF BUSINESS
SOLE PROPRIETORSHIP
Design and retail (e-commerce) establishment
LOCATION
Design Unit- Noida
Area- 1000sq.ft. (rented)
Manufacturing Karolbagh, Delhi, by some small
manufacturers
Budgetary Support- the union government
through the ministry of micro, small and medium
enterprises, provides funds to KVIC for
undertaking its various activities.
About the brand
A Formal wear Khadi Brand for the female
segment including the western and Indian
formal wear called- SAKSHAM
Saksham which means Capable, depicts the
competency of women in the present scenario.
The brand embodies fashion for the corporate
and reflects the current expression of elegance
in today's context.
We believe that the design drivers for the brand
are fashion and sophistication.
OBJECTIVES
Short Term Goal
To establish the brand and to build a market share by
capturing the Delhi and the NCR region within a year
and to introduce the brand in other states of the
country in the preceding years by promoting the
importance of khadi and its use in formal wear.
Long Term Goal
To establish the presence of the brand at global level
and make people aware about the brand and
contribute to the Indian economy by creating
employment and promoting the Indian art and culture.
Khadi : A Cloth and Beyond
KHADI..a fabric that breaths
Warm in Winter, Cool in
Summer
Khadi is a
hand spun
hand woven
Theclothis primarily woven from
cotton and may also include silk,
or wool
In order to improve the look,
khadi/khaddar is sometimes
starched to give it a stiffer feel.
IMPORTANCE IN FORMAL WEARS
The idea of meaning associated with what we
wear is dominant in our society.
The key toKhadibecoming a successful tool
for the freedom struggle lies in its uniqueness
which picked up and re-crafted the then
existing politico- economic critiques with its
own distinctive qualities.
MARKET SHARE

Data available with TOI shows sales of khadi and village industries
shot up by over 14% to Rs 37,935 crores during 2015-16
Maintaining Khadi
Khadi has to be dry cleaned or washed in cold
water with mild soap.
This fabric on washing is more enhanced thus
the more you wash it, better the look.
It has to be starched to prevent it from
crumbling.
Dark colours tend to run, so have to be
washed separately.
MAJOR COMPETITORS
 PRODUCT RANGE
PRODUCT FABRIC
Khadi cotton
Shirt
Khadi silk
Trousers
Wool
Top/Blouses
Dresses
Jacket/Shrug
s
Kurta
Saree
STP
Demographics
Age- 20-50 years
Family Size- Young, Single, Married
Gender- Female.
Income- Above 80,000
Occupation- Businessmen, Industrialist, Self employed
Education- Graduate, Post Graduate(professionals)
Behavioral
Occasions- Regular , Special
Benefits- Quality and Service
User Status- First time user, Regular user, Potential
Usage rate- Medium
Psychographic
Lifestyle- Culture-oriented
Personality-Authoritarian, Ambitious(Socialites), Gregarious
Geographical Location- Delhi NCR
REQUIREMENTS FOR THE SET-UP

REGISTRATION OF SOLE
PROPRIETORSHIP
BUSINESS LICENSES
SET-UP OF WEBSITE
PAPER WORK FOR THE KVIC POLICIES
 USP
NOVELTY IN DESIGNS
PROMOTING INDIAN TRADITIONAL ART AND
CULTURE
HIGH QUALITY OF MERCHANDISE
LONGETIVITY
WIDE RANGE OF COLORS
ORGANIZATIONAL CHART
DIRECTOR/CEO/OWNER

DESIGN DEPARTMENT MARKETING ACCOUNTS

IT/E-
COMMERCE

SALES
HEAD DESIGNER
SAMPLING UNIT
ASST. DESIGNER
INTERNS

CO-ORDINATORS
SAMPLING MASTER
SAMPLING TAILOR
CHECKER
HELPER
FIXED ASSETS
Fixed Assets
Website 18000 18000
Website
gateway 6000 6 36000
computer 25 32000 800000 800000
machinery 7 13000 91000 91000
furnitutre 0 200000
billing
equipment 1 1000 1000 1000
cctv 5 1500 7500 7500
power backup 25000 25000
AC 5 28000 140000 140000
licensing 15000 15000
statutory cost 4000 6 24000
SALARY No. of Cost for 6
salary/wages unit Per unit cost Monthly cost months months
inventory manager 1 10000 10000 6 60000
accountant 1 18000 18000 6 108000
helpers 1 7500 7500 6 45000
Designers 3 22000 66000 6 396000
Sales/IT 2 15000 30000 6 180000
Delivery person 2 8000 16000 6 96000
Tailors 4 10000 40000 6 240000
master 1 25000 25000 6 150000
raw material 300000 6 1800000
transportation 10000 6 60000
overheads 10000 6 60000
Electricity bills 6000 6 36000
maintenance 3000 6 18000
fuel 5000 6 30000
stationary 10000 6 60000
miscellaneous 3000 6 18000
marketing 15000 6 90000
FINANCE
SOURCE OF FUND AMOUNT (IN
RUPEES)

Capital Required 6952500

Own Share 5000000

Policies(KVIC) 1738125

Debts( from friend) 214375

Required Monthly For 6

capital Months
AMOUNT 932500 6952500
PRICE RANGE
PRODUCT PRICE RANGE (IN
RUPEES)
Shirt 1500-6000

Trousers 1800-7000

Top/Blouses 999-5000

Dresses 2000-6000

Jacket/Shrugs 3000-15000
Kurta 999-6000
Saree 1500-20000
SALES PER MONTH
PRODUCT PRICE RANGE NO. OF AMOUNT AMOUNT FOR
RANGE OF MERCHANDISE SOLD PROD.
MERCHANDISE SOLD PER
MONTH
1500-6000
40
Shirt 3000 120000
1800-7000
25
Trousers 3000 75000
999-5000 65
top/blouses 2500 162500
2000-6000
18
Dresses 4000 72000
3000-15000
20
jacket/shrugs 8000 160000
999-6000
Kurta 72 3000 216000
1500-20000
30
Saree 12000 360000

270 1165500
SALES PER MONTH
PRODUCT PRICE NO. OF AMOUNT AMOUNT
RANGE RANGE OF MERCHAN FOR SOLD
MERCHAN DISE PROD.
DISE SOLD PER
MONTH
Jeans 1500-6000 40 3000 120000
Trousers 1800-7000 25 3000 75000
Jaggings/l 999-5000
65
eggings 2500 162500
Harem 1000-2000
18
pants 1500 27000
Wide 3000-
legges 15000
20
trousers/c
ulettos 8000 160000
Skirts(lon 999-6000
72
g/short) 3000 216000
Pants(tra 1500-
pered/lux 20000 30
e) 1200 360000
270 1165500
PROFIT AND LOSS
STATEMENT
Revenue 2016( 1 ) FOR 6 MONTH
Sales revenue
11,65,500 69,93,000
Total Revenues
11,65,500 69,93,000
Expenses
Total Expenses
9,32,500 55,95,000
Net Income Before Taxes
2,33,000 13,98,000
Income tax expense
2,749 1,29,215
Income from Continuing Operations 1381506
2,30,251
Net Income
2,30,251 1381506
profit 24.69179625 22.67712243
Profit per month = Sales per month
Expenditure per month
= 1165500-(93549)
= 230251

Payback period= total investment / net profit

=21.7 months
PROMOTION & MARKETING
Advertisements in BUSINESS Magazines as
well as in FASHION magazines-
India today
Talk business
Forbes India
Vogue
Through KVIC, as it is a khadi product, KVIC
takes the initiative to promote it.
Packaging and Fulfillment
Product packaging
Use of Liquid wood hangers
Packaging with eco-friendly
covers and boxes
 SWOT ANALYSIS
Strengths
Eco-Friendly
Reflects Indian
Culture Weaknesses
Versatility of Khadi Lack Of Appreciation
Tax Exemptions Labour-Intensive
Economic Growth Lack of infrastructure
Low cost Lack of training in
Employment business
generation methodologies
Fashion Lack of awareness
CONTI..
Opportunities
Potential for exports
Emerging trend
Capturing an
untapped markets
Generation of
Threats
Competition
employment
Growing consumer Survival in fast-
preference growing technology
Legislative impact
THANK YOU