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STATISTICAL ANALYSIS

GROUP MEMBERS
AVI PIPADA - 13011
MET BANDRA (WEST)
TheMcDonald's Corporation is the world's
largest chain ofhamburgerfast food
restaurants, serving around 68 million
customers daily in 119 countries.
Headquarter in the United States, the
company began in 1940 as a restaurant
operated byRichard and Maurice McDonald
Sellshamburgers,cheeseburgers,chicken,
frenchfries,breakfastitems,softdrinks,milksh
akes, anddesserts. In response to changing
consumer tastes, the company has expanded
its menu to
includesalads,fish,wraps,smoothies, and
fruit
KFC(whose name wasoriginally an
acronymforKentucky Fried Chicken) is
afast food restaurantchain which
specializes infried chicken.
Headquartered inLouisville,Kentucky,
United States (US). It is the world's second
largest with over 18,000 outlets in 120
countries and territories as of December
2012.
KFC serves chicken products such as
chicken fillet burgersandwraps, as well
assaladsandside dishessuch asFrench
friesandcoleslaw, desserts andsoft drinks.
RESEARCH
METHODOLOGY
Data collection
Preparing a questionnaire of two different fast food chains
using different variables
Where people had to rate it on the scale of 1 to 10

Data was collected from the people who had visited both
McDonald and KFC .
The sample size taken into consideration was 60

The mean was calculated and was further considered for


the rest of calculations
MC DONALDS
VS
KFC
HOW WOULD YOU RATE THE FOLLOWING ON THE
SCALE OF
SR. 1 -10? VARIABLES
NO. MC KFC
DONALDS
1 RATE

2 BURGERS

3 MEAL

4 DRINKS

5 VALUE FOR
MONEY
6 AMBIENCE

7 CUSTOMER
SERVICE
8 QUANTITY

9 BRAND LOYALTY

10 AVAILABILITY
OF OUTLETS
McDonald
Variabl Mea Media Mode S.D Correlati Regre Skewness
es n n on ssion
analysis
Rate 7.60 8 8 1.34
Burgers 7.82 8 9 1.33
Meal 7.38 8 8 1.56
Drinks 7.13 7 7 1.81
Value 7.82 8 9 1.89 0.37 8.72
for
Money
Ambienc 7.18 7 8 1.71 -1.44
e
Custom 7.37 8 8 1.81
er
Service
Quantity 7.33 7 8 1.35 0.37 7.38
Brand 7.98 8 9 1.44
Loyalty
Availabil 8.05 8 8 1.63
ity of
KFC
Variabl Mea Medi Mode S.D Correlati Regre Skewne
es n an on ssion ss
Analysis
Rate 6.57 7 7 1.97
Burgers 6.13 6.5 7 1.80
Meal 6.46 7 7 1.97
Drinks 7.13 7.5 8 1.82
Value 6.88 7 7 1.55 0.51 2.37
for
Money
Ambien 6.9 7 7 2.08 -0.14
ce
Custom 7.01 7 8 1.82
er
Service
Quantity 6.92 7 7 1.57 0.51 3.76
Brand 6.87 7 8 1.64
Loyalty
Availabil 6.63 7 7 1.74
ity of
MEAN
MEAN:

The most popular and widely used measure of


representing the entire data by one value is called as
Arithmetic Mean.
INTERPRETATION:
VARIABLES McD KFC
RATINGS 7.60 6.57

The mean rating of McDONALD is high.


Median
It is a measure of central tendency which appears in the middle of order sequence
of values i.e. half of the observation in the set of the data are lower and half are
greater than it .Hence median is called as Positional Average .It is calculated as

N+1/2 - Locate the median Class = Median Position (Ungrouped)


Median = L+ [{(N/2 P.C.F)/F}i] (grouped)
Where,
L=Lower limit of the class interval of median class
P.C.F=Preceding Cumulative Frequency
F=Frequency of median class
i =class interval
INTERPRETATION:

VARIABLES McD KFC


VALUE FOR 8 7
MONEY
The Median of VALUE FOR MONEY of McDONALD is
high.
Mode
Mode is defined as the value which occurs maximum number of time i.e.
which has maximum frequency .

Results:

VARIABLE McD KFC

AMBIENCE 8 7

This shows the mode of ambience of McDONALD is


more.
Standard Deviation
It is a measure of how much spread or variability is present in the sample. If all the
number in the sample are very close to each other in such cases SD is zero (0) and
if the numbers are well dispersed than SD tends to be large. It is calculated as:

2
Standard Deviation () = ( x-x )
n
Results:

VARIABLE McD KFC


AVAILABILITY 1.63 1.74
OF OUTLETS

The Standard deviation of KFC is higher which means that the


availability of outlets is less.
SKEWNESS

Measures of asymmetry of data


Positive or right skewed: Longer right tail
Negative or left skewed: Longer left tail

Formula:-
3(Mean-Mode)
Std deviation

VARIABLE McD KFC

AMBIENCE -1.44 -0.14


Regression

Regression
A measure of relation between the mean
value of one variable (eg:- value for
money ) and corresponding value of
other variable (eg:- quantity)
VARIABLE McD KFC

Value for money 8.72 2.37


(x)
Quantity (y) 7.38 3.76
COEFFICIENT OF
VARIATION
Coefficient of Variation: The
standard deviation of data divided by
its mean. It is usually expressed in
percent.
100
Coefficient of Variation= x
VARIABLE McD KFC

Availability of Outlets 20.24% 26.24%


Karl- Pearsons Coefficient
Of Correlation

Correlation is a statistical tool with the help of which


the relationship between two or more variables is
studied.
The measure of correlation is called as co-efficient of
correlation and denoted by r.
Types of correlation :
1) Positive correlation
2) Negative correlation
Co-efficient of Correlation(r) = x y

x . y

VARIABLE McD KFC


QUANTITY 0.37 0.51
V/S
VALUE FOR
MONEY
Conclusion
The conclusion so drawn from the
data was that both the places rated
good on different variables and some
did not. So it could be concluded that
depending on customers priority for
a particular variable the person could
visit the place which was good for
that particular variable.
THANK
YOU !