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ICT for Advocacy and Developmental
Communication (ICT4D)

Refers to the use of information

and communications technology in
the field of international
development, socioeconomic
development, and human rights.
The use of ICT is for the welfare of
less fortunate individuals, enabling
Several Success Factors for ICT4D
1. The community or the group that ICT
would solicit support from.
2. The creation of the use of facilities that
the ICT application offers.
3. The target of the advocacy should be
understood. Such target or purpose
includes poverty, education, health care,
or governance. By using ICT, the current
conditions of the target advocacy can be
studied by the community. The aim is to
It describes the fusion of different
aspects of the society and their
interaction with ICT products.
Generic or basic services are those that a
certain government office provides.
The generic services are partnered with
the infrastructure because this is the
basic requirement to provide these
respective services.
Human capital refers to the
manpower dedicated to fulfil the
tasks and activities for
development. This can be either
government officials and
Financing refers to the funding
or money that supports the
expenses on carrying out
activities for development.
Framework refers to the
structure of the services and
Front Side of the Cube

This support can be in the

form of e-business, e-
government, e-health, e-
culture, e-learning, or e-media.
All of these are catalysts for
the efficiency of human
E-business is an ICT facility that can
handle financial transactions online
that benefits the recipient of the
E-health is an ICT facility that
provides health services. It may
include online health transactions such
E-culture is a facility of ICT to promote
customs of an ethnic group or local citizens.
Local food, religion, and traditions are also
included in this parameter.
E-learning is a facility of ICT to educate
individuals in the methods of development
E-media refers to the facility arm in
The infrastructure and
services are supported by
basic human capital,
financing, and framework.
This support is further
strengthened by ICT . Similar
to real life, one achieves
success because of the
support from family, friends,
The Power of Social Media
(The development and improvement of communication is continuously evolving)

The introduction of mobile devices, faster

computers, and faster Internet connections
paved the way for more accessible and
available Web applications.
Today, mobile phones and social media are
everyday norms.
Issues and posts shared in social media
Web sites can reach millions of users within
Photos of some abusive individuals and
their crimes have been posted in social
media, so that people are informed.
Some users also post images of
missing people.
Some people even share posts about
other people doing good deeds that are
The freedom you are
enjoying today is a result
of the huge effort of many
individuals. It is your
responsibility to maintain
this freedom and be
responsive in exercising
this freedom.
Digital Citizenship

Today, almost everyone is

connected to one another in
a variety of ways:
1.By using mobile phones via
short messaging system
2. By using mobile phones via
calls and multimedia messaging
system (MMS).
3. By using computers and
mobile phones to access the
Internet and connect via social
Many Filipinos use social media
and other online platforms to
inform other people of different
Social media has also been used to
express vigilance and expose the
wrongdoings of people in authority.
People Power I (EDSA 1)
One of the first times that the power of communication
and the power of citizens were used in the Philippines.
When it was organized, the Internet and mobile phones
were still not popular.
Television, print (newspapers), radio were heavily used.
People Power II (EDSA 2)
When People Power II was organized, apart
from print, television, and broadcast radio,
mobile phones were also used.
Because of the convenience of sending text
messages, a vast number of individuals were
informed immediately, and were thus quickly
The popularity of mobile phones enabled
group texts and chain texts that helped
Million People March
This was the first time that Filipinos protested
not against an individual but against a system.
The protest was against the pork barrel fund.
Many people believe that this fund was being
used. This angered many people, prompting
them to organize a protest.
The gathering was planned weeks before and
calls for the participation flooded social media,
specifically Facebook and Twitter.