Академический Документы
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Recommendations
Arranging of Cartons,plastic bags
during Eoss.
Asking mercahndisers to give List of
rtvs products in last week of eoss
itself to segregate it earlier.
100
50 Fc
0
December January February
Identify the GAP
Are they Approaching?
Inappropriate training session
Hesitation in communication about FCC
Minimum understanding
Language barrier
Unawareness of FCC importance
Lack of confidence
Brand staff contribution is too less in
terms of firstcitizen.
Action plan
Need to provide training on Fc on every 15 days.
DM needs to do Active Supervision.
First Citizen Enrollment tracker at Staff room.
Identify associates who are very good in making Fc and
make them responsible to train non performers.
In store paging or in store radio activity related first
citizen.
Signage related first citizen offer should be placed near
traffic area like elevator, back side of cash point etc.
Sometime DM needs to set example by making Fc.
Csd&fcd team leader should track the performance of
cashier.
Recommendations
Need to set benchmark for cashiers
on enrollment's.
Need to ask marketing team to do tie
up within the catchment.
By rolling out some schemes during
weekends.
By giving incentives for making fc.