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P R O JEC T O F M A R K ETIN G

M A N A G EM EN T O N
EYE MAKE UP IDEAS
REASO N FO R SELECTIO N O F PRO D U CT

I HAVE SELECTED MY PRODUCT AS


EYE MAKE UP BECAUSE I
LOVE IT AND IT IS ONE OF THE MOST
IMPORTANT IN COSMETICS .
TODAYS MODERN WORLD INDIAN
GIRLS HAVE A GREAT DEMAND OF IT.
EYE MAKE UP is one of my favourite
. SO I HAVE SELECT THIS TOPIC FOR
MY PROJECT .
M ARKETIN G M AN AG EM EN T
Marketing management refers to
planning, organising, directing and
control of the activities which
facilitate exchange of goods and
services between producers and
consumers or users of products
and services.
TYPES OF EYE MAKEUP

NATURAL EYE MAKE UP


SIMPLE EYE MAKEUP
BROWN EYE MAKEUP
TUMBLR EYE MAKEUP
COOL EYE MAKEUP
SMOKEY EYE MAKEUP
CAT EYE MAKEUP
CAT EYE M AKEU P
SM O KEY EYE M AKE U P
PRO D U CT

In marketing, product is a mixture of


tangible and intangible attributes,
which are capable of being
exchanged for a value, with ability to
satisfy customer needs.
My product will come in different
shades so that every female get the
colour of her choice in
EYE MAKE UP
PRICIN G
PENETRATION PRICING:
LOW PRICE TO SECURE HIGH
VOLUMES
PRICE SET TO PENETRATE THE
MARKET AND TO CAPTURE THE
MARKET SHARE.
USEFULL WHERE LAUNCHING INTO A
NEW MARKET WITH A NEW
PRODUCT.
CH AN N EL O F D ISTRIBU TIO N
There are two important decisions
relating to this aspect one regarding
physical movement of goods and two,
regarding the channels.
Channels of Distribution are set of firms
and individuals that take title, or assist
in transferring title, to particular goods
or services as it moves from the
producers to the consumers
PRO M O TIO N

Promotion refers to the use of


communication with the twin objective
of informing potential customers about
a product and persuading them to buy
it. There are four major tools, or
elements of promotion mix, which are
(i) Advertising,
(ii) Personal Selling,
(iii) Sales Promotion,
(iv) Publicity
FEATU RES

IT IS NON IRRITATING AND


NONTOXIC.
IT SHOULD BE STABLE BOTH PHYSICALLY
AND CHEMICALLY.
IT SHOULD NOT DRY ON STORAGE.
IT SHOULD BE MAINTAIN COLOR FOR
LONGER PERIOD AFTER ITS APPLICATION.
IT SHOULD GIVE SHINY AND SMOOTH
APPEARANCE FREE FROM SWEATING
TOP COMPETITENT 5 COSMETICS BRANDS IN
INDIA

1. COLORBAR
2. REVLON
3. LAKME
4.LOREAL
5. MAYBELLINE
M ARKETIN G M IX
PRODUCT: UNIQUE COMBINATION OF
FLOWERS AND HERBS
PRICE: ECONOMICAL PRICING
STRATEGY
PROMOTION: PUSH STRATEGY
PLACE: SUPER MARKET, MALLS,
STORES, BEAUTY PARLOURS AND
HYPERMARKET.
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PRESENTATION AND SO LIKE IT
,COMMENT ON IT AND
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FREINDS....

GOOD LUCK
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