How to deliver a good presentation?

Objective / Audience /Structure

 What is the objective?

Be clear of the objective of the presentation,

Before starting to make the presentation be clear
what is the objective of the presentation,
Is it to inform or report or is it to persuade for an
action etc.
If you are making a presentation to ask for more
budget for promotion but your presentation is only
giving sales data and market shares, then your
presentation is not meeting the objective.
 Who is the audience?
After the objective, think of the
audience to whom you are
going to make the
presentation.
It is very important that if you
are giving the presentation to
the clients of your company
and you are using technical
nomenclature then they might
not understand.
Or your presentation might
contain a lot of figures and
numbers, which might put off
people.
 Structuring the Presentation
The next step is to create the structure for
the presentation. This is important so that
all the content gets covered in a logical
manner and the presentation can flow
smoothly.
Here the focus should be on the objective of
the presentation and audience should be
able to follow and understand the message.
You can divide your presentation into
different modules:
This division into different modules can be
on the basis of
1) Any category classification for example-
Television market, Computer market.

2) Geography region-North India, South

India etc.
3) Time or chronology- this year, last year
or this quarter, last quarter etc.
What should you have?
A Presentation should have an
1) Introduction
2) Body
3) Conclusion
 Introduction
The introduction of the presentation is like the first
impression .
It should be good enough to hold the audiences interest.
You need to build a relationship with the audience while
giving the introduction.
Some of the ways of starting the introduction are:
- Story: a small story is a very good way of holding the
audiences interest and building a relationship
with them.
- Question : Asking a pertinent question is another way
of connecting with the audience and
holding their attention.
- For example :
How may people use a particular product?
What is you favorite past time etc. and then connect
it to the presentation.
 Cont. Introduction
Anecdotes - a real or imaginary
incident to hold the audiences interest
and connect it to the presentation's
objective.
Quotation or phrase- A quotation or
phrase which explains the objective.
- Example -Think Win-Win
Pointing out to some facts/statistics
- Example- do you know that Body
language is responsible for 56 % of the
message impact?
 Body
This is the meat of the presentation and contains the
information facts, data to meet the objective of the
presentation.
For example, if you are making the presentation to
show that a particular brand is better than the others.
- Show the functional superiority,
- performance tests,
- price advantage,
- better performance results etc.
The information can be collected from the published
material:
newspapers, magazines, and studies talking to experts,
surveys and Internet.
 To organize in the information :
The information can be organized in various
ways :
Sequential -In a particular sequence or
order.
Inductive: Show the facts, figures then
show the conclusion derived from the facts
and figures
Deductive: Show the result and then the
facts and figures to prove the results.
Chronological : This can be from current to
earlier period or from the earliest period to
the current period (reverse chronological
order)
 Conclusion
Ask questions and then give answers
in the presentation,
Comparison & contrast
Compare the two or more solutions or
products and contrast them (show
their differences)
Problem solving formula
Explain Causes, Possible solution and
Actions