Killer Analytics For Your Website

Hotjar (Killer
Analytics for your

Website)
Visit : http://topanalyticalvirtualassistantforbusiness.com 1
What I lack in talent, I
compensate with my willingness
to grind it out. That's the secret of
my life.
- Guy Kawasaki
Regardless of size and
popularity, each
company
needs multiple analytics
tools to understand
customer
needs, optimize sales
channels, and gather key
metrics to improve
website usability and
rankings.
Basically, its CrazyEgg,
Survey Monkey
, Qualaroo, and Click Tale
all in one.
Hotjar helps you identify
three
key elements of your site
: What brings a user to
the site;
what causes a user to
leave;
and what persuades a
user to act
whether that be filling
out a
form or adding a product
to a cart.
Main features include:
Heatmaps
Heatmaps are one of the
core features Hotjar
offers.
You can see where
exactly you users click
and how they interact
with different elements
on the page.
The set up process is
easy add Hotjar
code to your websites
header, choose a
page youd like to track
(up to 3
in free version), and get
daily insights on clicks,
scrolls, and other
interactions.
The Hotjar team also pre-
suggests 8
great heatmap tests to
gain better insights
, such as discovering
irrelevant features that
district
your readers or
optimizing your website
header.
Heatmaps allows you to
measure user
engagement.
You can see what page
elements users are
clicking on
and interacting with the
most.
Then you can use that
information
to test and modify your
designs
to get users clicking
what you want.
Recordings
You can record and view
up
to 300 user sessions on
your website
(unlimited in pro version)
to see.
how exactly your
customers surf through
the pages
Funnels
Create funnels to
discover at which
step the biggest
customer bounce
occurs.
step the biggest
customer bounce
occurs.
Is it your checkout form
or services page?
When you know where
exactly the problem
lies, you can easily fix it!
There are certain areas
of your site that matter
more
than others. Funnels
allow you
to target a flow of pages
that
lead to your conversion
rate goal.
This will show you which
step
in the flow youre seeing
the most dropoffs.
Polls and Surveys
All the tools in Hotjar
have their purpose.
I would say the most
actionable
of the features are polls
and surveys.
Collecting feedback
directly from visitors
and customers is
incredibly powerful.
To reveal the juicy
insights you
have to ask open-ended
questions
e.g. Why didnt you sign
up
to an abandoning visitor
or What
nearly stopped you to
the user that
did convert. - says David
Darmanin, the man
behind the project.
Set up a special survey
on
pages with highest
bounce rates
to analyze why people
are leaving
your sight without
making a purchase.
Run surveys to
understand your clients
needs and offer them
exactly
what they need at the
price theyll love!
Forms Analysis
Is your signup form too
complicated?
Do people fail at
checkout because its
too confusing? Find out
which fields off.
create the most concern
for
your visitors and get to
know why they are
dropping
I was working with one
online
store. They had a neat
site,
well-optimized with quite
a
lot of trafficbut the
sales
were particularly low.
With Hotjar
it took less than a day to
identify
the problem: users
where intimidated
with the fact that they
needed
to include too much
personal data
at the check-out. We
simply
moved those fields to the
next
point and the sales
increased by 84%
says Stuart Langridge
from TopSpotMalta.com
Conclusion: Hotjar is
rather nifty
and indeed combines a
great
set of features essential
for
anyone selling any
products on
the web. For free you
receive powerful
insights and user-
behavior
patterns that can
skyrocket your
sales and reduce visitors
loss to the extreme
minimum.
Go on now and put hotjar
in your website !

Dig your well before
you're thirsty.
- Seth Godin
Sources :
http://
tech.co/hotjar-gain-killer-user-behavior-a
nalytics-2015-04
http://uxmovement.com/sponsors/hotjar-
all-in-one-heatmaps-and-feedback-tool/

Killer Analytics For Your Website

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Killer Analytics For Your Website

Загружено:

Авторское право:

Hotjar (Killer

Analytics for your

Visit : http://topanalyticalvirtualassistantforbusiness.com 101

Вам также может понравиться