THE MARKETING COMPETITIONS OF 360 FITNESS CLUB

RESEARCH
LOCALE

360 Fitness Club is a non-traditional

gym that has five branches in the
metro. There are Alabang, Fort,
Makati, Ortigas, and Timog.
PRODUCT
360 Fitness Club is a non-traditional gym that offers circuit training
and 30-minute workout. This signature workout designed to help
maximization of burning calories but produce more strength,
power, and thin muscle figure.

They are all satisfied with the service provided by the gym.

The respondents chose 360 Fitness Club other than the gym
because of the way in which they treat their customers and how
the coaches motivate them to workout.
THE FIRST GYM TO
INTRODUCE
CIRCUIT WORKOUT

NO MACHINES

INTRODUCE
ALTERNATIVE WAY
TO BECOME FIT

HOLISTIC

HAVING FUN WHILE

BECOMING FIT
 360 Fitness Club targeted
young professionals and
people in the business
districts ages from 22 to 35
that belongs to classes A, B, CLAS
and upper C. S
expanded their market to 18 B
CLASS
to 22 (students), 22 to 35
(young professionals), and 35 A
and above (Gen X).
open their door for
franchising in order to tap
more people and to widen
their market.
Being the first gym to
introduce the circuit training
 FOCUSING ON
DIGITAL
MARKETING,
UPDATED WEBSITE
SOCIAL MEDIA
BLOGS

Current and Past Marketing Practices EVENTS

TESTIMONIAL
MARKETING

FLYERS & POSTERS

PROMOS

CORPORATE SOCIAL
RESPONSIBILITIES
THE MARKETING PROBLEM
CHAPTER 2
 360 HEART RATE TRAINING PROGRAM

360 BODY WEIGHT

PRODUCT
360 HIIT
360 Fitness Club is a non-
360 CORE
traditional gym that offers circuit
360 KETTLE BELL STRENGTH
training and 30-minute workout.
360 KETTLE BELL ULTIMATE
This signature workout designed to

help maximization of burning 360 KALLOS

360 Fitness Club also provides Body Jam, Zumba, Yoga, and
calories but produce more strength, Pole Workout

power, and thin muscle figure. With one on one training session
 360 Fitness Club based on operational overhead cost.
Compare to others competitors, 360 Fitness Club is a
PRICE bit affordable but not cheap. Meaning to say that
they are in the middle line perspective compare to
other fitness gyms in terms of pricing.

Depending on the location, 360 Fitness Club

formulated a dual price list.

Accessible to All Branches: Standard Price Branches:

Alabang & Fort Makati, Ortigas & Timog
 360 Fitness Club consider the market in the area.
PLACE
They took consideration the other establishment

360 Fitness Club is now open for franchise.

Alabang, Fort, Makati, Ortigas, Timog and 360 Pro

 FOCUSING ON
DIGITAL
PROMOTION MARKETING,

UPDATED WEBSITE
Ever since 360 Fitness Club is established, The SOCIAL MEDIA
BLOGS
platform that they used for promotion is the
multi-digital and online. 360 Fitness Club is EVENTS
actively communicating on Facebook, Twitter,
Instagram, and YouTube. They also got good TESTIMONIAL
feedback to some of the bloggers in the metro MARKETING
and receives good reviews from other fitness
FLYERS & POSTERS
sites. PROMOS

CORPORATE SOCIAL
RESPONSIBILITIES
YelpisanAmericanmultinationalcorporation
whichpublishcrowd-sourcedreviewsabout
localbusinesses.
PEOPLE

360 Fitness Club coaches are all graduate of Sports

Science in either UP or UST.

Each branches have 10 to 12 coaches depending on

the number of the members in a branch.
 Gym Hours:

PROCESS Monday to Friday - 7 AM to 10 PM.

Saturdays - 11 AM to 6 PM

An interested party can avail a free trial and classes. 10 AM to 5 PM for Alabang
After that, personnel will have a follow-up.
Sundays - 11 AM to 6 PM

They will have their fitness consultation and get the 10 AM to 5 PM for Alabang
initial statistic. Quarterly checking is done in order to
know the improvement.
 PHYSICAL ENVIRONMENT
Certain thing need to improve yet they are trying to
evolve and try to catch up what is lacking on their
branches.

They make sure that the safety of their customers is

been considered to make them more comfortable
THANK YOU
Presenters:
Frederick S. Valdevieso
Fatima Grace Tamayo