Systematic

Investment Plan
About Amrutleela
Amrutleela is a financial services company
based in Mumbai, and has been empowering
retail investors across the country since 2006.
We provide simple yet powerful investment
opportunities across stock & commodity
markets that empower you to meet and exceed
your financial goals.
Our commitment is to help your investments
reach their maximum potential.
Systematic Investment
Plan(SIP)
SIP is an investment strategy wherein an
investor needs to invest the same amount of
money in a particular mutual fund at every
stipulated time period.
This scheme helps reduce the average cost
per unit of investment through a method
called Rupee Cost Averaging.
Methods of investment through SIP:
Monthly SIP
Daily SIP
Flexi SIP
 Three golden rules for
investors
Invest Early
 Benefits of Investing Systematically:
Power of Compounding

SIP Returns Scenario A Scenario B Scenario C

No. of Years 5 yr. 10 yr. 15 yr.

Monthly 5000/- 5000/- 5000/-

installments
Total 300,000/- 600,000/- 900,000/-
investment
Assumed 18% 18% 18%
return
Final corpus 4.93 lac. 16.86 lac. 46.01 lac.
 Important to start early
Particular Scenario A Scenario B

Start Age 25 yr. 40 yr.

Monthly Investment 10,000/- 10,000/-

Stop Age 60 yr. 60 yr.

Total Investment 42 lacs. 24 lacs.

Saving to grow to* 6.5 cr. 99.9 lacs

Difference in return of 5.5 cr. Whereas difference in

investment just 18 lacs.
*assuming CAGR of 12% for entire period
 Reduces Risk Because Of Rupee
Cost Averaging
Month Units Price Investment Units
purchased
1 50 1000 20
2 47 1000 21
3 45 1000 22
4 44 1000 23
5 46 1000 22
6 48 1000 21
7 49 1000 20
8 50 1000 20
9 52 1000 19
Total 9000 9000
SIP v/s investment 180
Lump- Total units 188 50
purchased
sum 9360
Avg. units price 48/-
No penalty, if you miss
one SIP installment
Highly Liquid
SIP v/s RD
Expense ratio
SIP Brokerage charges

Motilal Oswald 2.20%

Birla Sun Life 2.74%

Amrutleela 0.5%*

*Annually 1000/-
 Motilal Oswal v/s
Amrutleela
Mon Inve Expen Expen Final Expens Expen Final
th stme se se Amt. e ratio se Amt.
nt ratio Ratio in% Ratio
in%
1 10000 2.20% 220 9780 0.50% 50 9950
2 10000 2.20% 220 9780 0.50% 50 9950
3 10000 2.20% 220 9780 0.50% 50 9950
4 10000 2.20% 220 9780 0.50% 50 9950
5 0.50% 50 9950
10000 2.20% 220 9780
6 10000 2.20% 220 9780 0.50% 50 9950
7 0.50% 50 9950
10000 2.20% 220 9780
8 0.50% 50 9950
10000 2.20% 220 9780
9 0.50% 50 9950
10000 2.20% 220 9780
0.50% 50 9950
10 10000 2.20% 220 9780
0.50% 50 9950
11 10000 2.20% 220 9780
0.50% 50 9950
12 10000 2.20% 220 9780 600+10
Total 2640 117360 00 119400
Selection of stock for SIP
Sector analysis.
Quantitative cumulative value analysis.
Management issues.
Technical analysis.
stock screeners.
Scoring companies.
Market cap.
PEG ratio.
FAQs
How must the payment be made?
What are implications of Tax?
Is SIP only for small investors?
Minimum lockin period?
How do I monitor my portfolio ?
Are youregisteredwith SEBI ?
Why as an individual I would trust to invest with your
company?
How do I know there is no conflict-of-interest? Or How do
I know that you wont recommend funds inwhich you will
get the maximum commissions ?(note)