JOURNAL REVIEW

On
An Study of Factors Affecting on Online
Shopping Behaviour of
Consumers in Hyderabad

Volume No: 3 (2016), Issue No: 2 (February

2k16)
by
Sai Vishwagna

PREPARED BY
V DINESH KUMAR B.E
1591012
 INTRODUCTION
On-line shopping is a recent
phenomenon in the field of E-
Business and is definitely going
to be the future of shopping in
the world.
Most of the companies are
running their on-line portals to
sell their products/services on-
line.
Though online shopping is very
common outside India, its growth
in Indian Market, which is a large
and strategic consumer market,
is still not in line with the global
market.
 RETAIL PRESENT SCENARIO IN
INDIA:
India is excited to grow to be a
most important player in the
retail market.
Also India with a high on cross
culture factor, it allows
different companies bringing in
variety of products Targeting
different consumer segments.
According to the Global Retail
Development Index 2014, India
ranks fifth among the top 30
emerging m markets for retail.
 ONLINE RETAIL:
While developed and fast
developing countries have
understood the influence of
Internet, India is still ignorant
and trying to deal with up with
the technological developments.
The western culture has affected
each and every aspect of our
Indian Society.
There is been rise in the increase
of Indian middle class people
due to rapid economic growth.
 RESEARCH OBJECTIVES:
To identify the impact of
Demographic factors
(Age,Gender, Education,
Income)
impacting on-line shopping
behaviour (Possession of
internet, Frequency of online
purchase, Motivation drives for
online purchase) of consumers
with special emphasis on it.
 RESEARCH
METHODOLOGY
Methods of data collection:-A
combination of Interview method and
Questionnaire method
Sample Design:- Random Sampling
Sample Size:-70
Data Analysis and
Interpretation:- ANOVA
 CONCLUSION
The ANOVA results for consumers response across
different demographics factors shows that gender
does impact Possession of internet and Frequency
of online purchase of consumers occupation is a
demographic variable which does not impact any of
the variables under study.
The overall results prove that the respondents have
perceived online shopping in a positive manner.
Online shopping organizations can apply the
relevant variables and factors, identified from the
research, to create their strategies and tactics.
 SUGGESTIONS
Online websites should
concentrate more to the
female segments as results
prove that females shop
more in online shopping as
compared to men.
So companies should devise
the policies and strategies to
magnetize more number of
people in this segment in
future also.
 NEWS PAPER ARTICLE
(BUSINESS LINE dated sep 29,2016)
on

FASHION PORTAL
BEWAKOOF TO ENTER
BRICK-AND -MORTAR
RETAIL SPACE
INTRO
o Five-year-old fashion and
lifestyle portal
Bewakoof.com is making
another attempt to enter the
brick & mortar retail space
by raising a new round of $4-
5 million from a new set of
investors.
o To begin with, it will set up a
couple of flagship stores in
Mumbai before venturing
into other cities.
HISTORY
About two years ago we did a pilot with
about 150 to 200 boutique outlets but after
facing payment issues.
They closed down the operations and
decided to focus on the online segment.
But now since our online business is doing
well, we want to slowly get back to giving
our consumers the brand experience
through flagship stores which would
measure between 2,000 to 3,000 sq ft.
 INCREASING PORTFOLIO
Having raiseddebt from banks of
aboutRs.6 crore and Rs.4 crore in
equity from angel investors such
as Kunal Bahl and Rohit Bansal of
Snapdeal along with Nikhil Vora,
founder of Sixth Sense Ventures,
Bewakoof has been steadily
increasing its portfolio from
apparel to phone and mobile
covers.
It now intends tapping into the kids
wear segment under the Bewakoof
brand.