Electronics household

appliances
By Group 8, PGP-1
 Consumer Electronics in India

Industry expanded at CAGR 13%

100% FDI
Urban India Rapidly shrinking replacement cycle,
sustaining demand
Rural India Low penetration rate, high demand is
expected in coming future
 Home Appliances

Indian TV market is highly under

penetrated compared to China and other
countries
Home Appliances Refrigerator has the
highest penetration
Refrigerator- 8% CAGR
Air Conditioners- 7% penetration
 Home Appliances

Washing machines 17% CAGR

Microwave ovens 16% CAGR
 Market sizes and growth rates

Television market growth rate- CAGR 19%

Set top boxes expected to reach 200 million by
2018
Disadvantage due to anomaly in the tax
structure
 SWOT analysis

Strengths- Distribution network, Presence of brands

Weaknesses- Festive season demands, Economy
unpredictability due to monsoon
Opportunities- Low penetration level, Unexploited
rural area
Threats- High import duties, Cheap imports from
ASEAN
 Impact of WTO and FTAs

Implementation of zero tariff by WTO on electronic

products made trade unrestricted, across international
borders.
WTO impacted zero customs duty on imports of all
telecom and electronic equipment.
Manufacturing benefits of all the major consumer
appliances is expected to decrease with full
implementation of FTAs.
Problems
Suggestions
References
THANK YOU !!