Competing Values Framewo

Case Study PT Apexindo Pratama D

Presented by
Aditya Narendra Maharsi
Angie Pritta Caroline
Ahmad Ardiansyah Zein
Bambang Wijarnako
Pranoto Satrio Wicaksono
 The Content

Company Profile
Theoretical Background
Performances
Competing Values Analysis
Conclusion & Recommended Strategies

mpeting Values Analysis - APEX

Company Profile
 Company Profile

Vision
A world-class drilling contractor
offering quality without
compromise
Hertriono
Mission Kartowisastro
Founder
Maintaining a high standard of Safety,
Health, and Environment (SHE) to ensure the
safety an welfare of employees and to
protect the surrounding environment.
Providing maximum value to all of
stakeholders and making a positive impact to
the society and the environment.
Developing human resources with global-
standard quality and competency.

mpeting Values Analysis - APEX

 Company Profile : Milestone

1984 1992 2005

Established as an First submersible ISO 9001 :2000

Indonesian offshore swampbarge rig, Maera Certification in Quality
Drilling contractor Management System

2009 2008 2007

The Safety Campaign Upgrade the ISO 9001 : Super premium Jack up
2008 version rig, Soehanah

mpeting Values Analysis - APEX

 Company Profile : Milestone

2000 2001 2002

Expand operation to Merged with PT Medco

Middle East Antareja IPO : 10 July 2002

2012 2011 2009

Certification of ISO
PT Apexindo Energi
Investama become the Settled IDR Bonds
new majority Apexindo Pratama Duta
shareholder
mpeting Valuesof the
Analysis - APEX
 Company Profile : Operatio
Onshore

Offshore

FPSO (Floating
Production, Storage,
and Offloading)

mpeting Values Analysis - APEX

 Company Profile

mpeting Values Analysis - APEX

Theoretical Backgroun
 Theoretical Background

COMPETING VALUE

Kerangka budaya organisasi yang

dikembangkan oleh Cameron dan Quinn (1999)
berdasarkan model teoritis disebut Competing
Values Framework atau Kerangka Nilai
Bersaing.

Parameter atau Variabel yang dianalisa :

Concern for Task vs. Concern for People
Stability and Efficiency vs. Flexibility and
Innovation
Internal vs external focus.
Long Term vs Short Term.
etc
mpeting Values Analysis - APEX
 Theoretical Background

COLLABORA CREA
TE TE

CONTRO
COMPETE
L

mpeting Values Analysis - APEX

 Theoretical Background

CREATING CVF FROM FINANCIAL EMPIRICAL DATA

Pendekatan finansial yang

Kuadran Ukuran Kuadran digunakan
Control Quality Gross margin
Efficiency Asset turnover
Compete Profit EVA
Speed Change in EVA growth
Create Growth Sales growth
Standard deviations of market model
Innovation errors
Collaborate Knowledge Future growth values
Community Sales/number of employees

mpeting Values Analysis - APEX

 Theoretical Background

Type of Organization

Developement
Developement Innovation
Innovation

Community Growth
Community Growth

Quality Speed Speed

Quality

Profits Profits
Efficiency
Efficiency

Differentiation Cost Leadership

mpeting Values Analysis - APEX

 Theoretical Background

Type of Organization

Developement
Innovation Developement
Innovation

Community Growth Growth

Community

Quality Speed Speed

Quality

Profits Profits
Efficiency Efficiency

Fit Stretch

mpeting Values Analysis - APEX

 Theoretical Background

Type of Organization

Developement
Innovation Developement
Innovation

Growth Growth
Community Community

Speed Quality Speed

Quality

Profits Profits
Efficiency Efficiency

Best Cost Best Cost Blue Ocean

mpeting Values Analysis - APEX

 Theoretical Background

COMPETING VALUE INDUSTRY

VS COMPANY (example)

mpeting Values Analysis - APEX

Performances
 Performances

Listing History

No Type of Listing Listed Shares Listed Date

1 IPO (First Issue) @ Rp550,- 200,000,000 10-Jul-02

2 Company Listing 1,545,000,000 10-Jul-02

3 Rights Issue I 25:12 @Rp550 837,600,000 26-Sep-05

ESOP Converted (2005 to
4 77,250,000
2008)
5 Delisting -2,659,850,000 27-Apr-09

6 Relisting @ Rp1,562,- 2.659.850.000 05-Jun-20013

mpeting Values Analysis - APEX

 Performances

Stock Price Movement (1st

Offering Price at relisting (IPO) Rp. 1.562 (5 June 2013)
Month)
4,000

3,500

3,000

2,500

2,000

1,500
41431 41435 41437 41439 41443 41445 41449 41451 41453 41457 41459
41430 41432 41436 41438 41442 41444 41446 41450 41452 41456 41458 41460

mpeting Values Analysis - APEX

 Performances

Financial Statement
2013 2012

Current Assets 152,051,043 465,143,375 -67%

Non Current
Assets 638,859,911 246,580,991 159%
Liabilities And
Equity 119,109,331 79,115,039 51%
Non Current
Liabilities 389,280,099 399,189,027 -2%

Equity 282,521,524 233,420,300 21%

Revenue 259,595,002 208,757,661 24%

Direct Costs 161,331,971 136,394,546 18%

Gross Profit 98,263,031 72,363,115 36%

mpeting Values Analysis - APEX

 Performances

Financial Statement
2013 2012
Income Before Tax
Expense 68,855,235 35,449,657 94%
Income Tax Expense -
Net (19,616,096) (12,357,313)
Net Income for the
year 49,239,139 23,092,344 113%
Other Comprehensive
Income (137,915) (45,462)
Total Comprehensive
Income 49,101,224 23,046,882
Net income for the
year 49,239,139 23,092,344
Total comprehensive
income 49,101,224 23,046,882
Basic Earning Per
Share 0.0185 0.0087 113%

mpeting Values Analysis - APEX

 Performances

Stock Price Comparison

6,000

5,000
4568.65

4,000

3,000
APEX
IHSG
2150
2,000

1,000

mpeting Values Analysis - APEX

Competing Values Analysi
 Competing Values Analysis

Financial data PT Apexindo Pratama Duta

for creating CVF
Company Sector
Measures
Quadrant Proxies used
for quadrant
Actual Adjusted Actual Adjusted

Growth Sales growth 0.97 0.97 11.4 11.4

Create
Standard deviation of market model
Innovation errors 0 0.12 0.95 0.95

Profit EVA (Economic Value Added)/ROA 6.55 6.55 7.23 7.23

Compete
Speed Change in EVA grwoth/ROA Avg 0 6.55 12.14 12.14

Quality Gross margin 37.85 37.85 26.79 26.79

Control
Efficiency Asset turnover 0.35 0.35 0.81 0.81

Collaborat Knowledge Future growth values/capital spending 35.38 35.38 8.47 8.47
e 689731123 689.731123
Community Sales/number of employess 2 2 3334958240 333.495824

mpeting Values Analysis - APEX

 Competing Values Analysis
Industry vs competing value
company Developement
Innovation

PT Apexindo Pratama Duta Growth

Community

I
Knowledge Innovation
1000

Quality Speed
Community Growth
1
Profits
Efficiency

IV 0 II Best Cost

Quality Speed

Compa
ny
Efficiency Profit
III

mpeting Values Analysis - APEX

Conclusion & Recommended Strateg
 Conclusion

APEX could be categorized as the company with

Compete and Collaborate culture.
In term of Quality, Community and Knowledge,
APEXs scores are higher than average sectors
scores.
In term of Innovation, Growth, speed and Efficiency,
APEXs scores are far lower than average sectors
scores.
APEX should have strategies to escalate the Growth,
Speed and efficiency score at least close to the
average sectors scores.

mpeting Values Analysis - APEX

 Recommended Strategies

Increasing the ROA

Escalating the satisfaction of the existing clients and
increasing the company performance to attract
potential clients and investors.
Escalating QHSE Performance
Developing cost reduction (Cost Efficiency) Program
Developing Training and Development Program to
increase the competency of the employee in order to
support Cost Efficiency program and increasing the
productivity.
Utilizing available IT system to support Cost Efficiency
Program and Increasing the productivity.
Re-structuring the existing organization to achieve the
efficient and Effective organization.

mpeting Values Analysis - APEX

 Strategic Mapping

Customer Perspective Financial Perspective

Satisfaction
ROA
Trust

Internal
Business Cost Efficiency

Process Safety Productivity

Perfor.
Perspecti
ve
Learning
and Competency Restructuring IT System

Growth
Perspecti
ve

mpeting Values Analysis - APEX

 Balance Score Card

Perspective Objective Measures Targe

t
Escalating the ROA The growth of 10
Financial
ROA %
Increasing the Clients 0
satisfaction of the complain Compla
Customer existing clients in
Escalating the trust of New Project 1/year
potential clients
Escalating the safety FATALITY 0
performance Property 50
Damage %
Internal
Business Cost Efficiency Total Asset 10
Process Turnover %
Increasing Productivity Total 20
Revenue/Employ
%
ee
Training and hour of 16 h
Development Program employee
Trained per year
Learning
mpeting Values and - APEX
Analysis Using available IT Business 100 %
 Conclusion & Recommended Strategies

Thank You