Write your name Why do you want to do Personal Branding?

THE PERSONAL BRANDING CANVAS DESIGNED BY GOAL

SKILLS POSITIONING
(What you can do) (Why you)
What talents, skills and know-how can you claim? What distinctive element do you emphasize in order to be considered
by your Audience?
LIST THE MOST IMPORTANT AND RELEVANT:
CHOOSE THE MOST RELEVANT, CREDIBLE AND IMPORTANT ASPECT
- Innate talents
FROM THE FOLLOWING OPTIONS:
- Technical skills (specic to your Oering)
- Other skills (emotional, organisational, social, etc. - Values (the special and inspirational ideas you believe in that
- Know-how, expertise, domain knowledge (specic to delivering your inuence all of your doing)
Oering) - Resources (the special things, technologies or assets you
leverage)
- Oering (your special approach, the distinctive aspects of what
you oer)
- Skills (the things you do particularly well)
- Target (the specic groups of people or organizations you focus
on)

IDENTITY OFFERING PROMIS AUDIENCE

(Who you are) (What you give) E (Who needs to know)
What makes you a special person in the eyes of your Audience? Describe your profession or type of services you oer What do you promise to your Audience? Who are the most important groups of people
(So what)
What problems should they believe you could solve?
and detail your specic approach if you have one. you target to achieve your goals?
CATEGORIES: What desires should they think you could satisfy? Who inuences them?
- Age, relevant physical traits ELEMENTS: What kind of emotions should they feel while dealing In what places or communities can you nd
- Personality traits - Profession (job title, role name, special tasks, with you?
- Acquaintances, network and special relationships ARENA services, etc.)
- Approach (specialized in, focused on,
What kind of person or organization will you inspire COMPETITOR them?
CATEGORIES:
- Personal and professional history/heritage Where are you competing, them to be? What kind of people, services or products
- Stories and personal anecdotes you like to tell
- Idiosyncrasies, dislikes, people and things you hate
what is your market or category? - Customer relationships
multidisciplinary,
service, personal
style (physical
unconventional, presence, remote, self-
tailored,
BENEFITS:
S are you compared to? -- Employers,
Customers, employers'
applicable)
customers' customers
customers (if
(if
etc.) assistance, etc.)
and/or ght against, personal crusades
innovative,
- Sales and purchase process (price range, payment methods, - Functional (problems solved, reduced risk, lowered COMMUNICATION applicable)
- Teachers/professors, mentors
- Culture, interests, passions, causes you believe in etc.) costs) - Managers, colleagues and/or former
- Beliefs, personal challenges, ambitions, values - Type of employment contract (if applicable and relevant) - Emotional (feeling more: safe, relaxed, free,
(How they know colleagues
- Purpose (the ultimate reason behind your actions) competent, condent, energized, reassured) you)
How do you become known by your Audience? - Recruiters, Headhunters
- Vision (who you would like to become in - Experiential (optimized or changed experiences, How do you create a strong relationship with - Your personal contacts
the mid or long-term future increased convenience or usability, improved your Audience? - Inuencers (journalists, bloggers, opinion
performance) How do you underline your Positioning? makers, etc.)
- Cultural (the ideas that will be learnt, embodied BENEFITS: - Users, followers, fans
values) - Communities, centres of inuence,
- Personal Image,
- Social (feling more: recognized, loved, respected, Institutions, Associations
- Visual Identity (logo, graphics, etc.)
look
connected to others, accepted, admired, -Public
- Verbal Identity (bio, CV, slogans, taglines,
important, etc.) opinion Etc.
- Tone
etc.) of voice
- Self expression (the kind of image they will
- Storytelling
be able to communicate)
- Books,
- Publications
Partnerships, Sponsorships, Advertising
- Press, Media, Public Relations, Networking
- Events, Contests, Presentations, Public Speaking
- Digital Marketing, Social Networks (LinkedIn,
REASONS TO - Twitter,
Recruitingetc.)
platforms Etc.
BELIEVE
(Why you are credible)
What makes you trustworthy to your
Audience?
LIST ONLY FACTS THAT YOU CAN
PROVE:
- Professional experiences, portfolio
- Professional results, ranking, prizes
- Media coverage, important media
quotes
- Written opinions and/or endorsements
by renowned people
- Diplomas, certications, internships,
academic results
- Roles in associations, voluntary work
- Nationality, experiences abroad
- Academic roles, publications (books,
articles, etc.)
- Intellectual properties
INVESTMENTS - Initiatives and/or projects
- Social media numbers
RESULTS
(What you need) - Objects, assets, resources, (What you get)
facts Etc.
In what activities, resources and/or partners do you invest in order to successfully Brand yourself? What results do you get through Personal Branding?
DETAIL AND QUANTIFY HOW YOU INVEST IN: TO BE:
-Assets, personal time and physical resources (e.g. daily time dedicate to social media) 1. Known: they know about you and/or recognise you
- Marketing, communication (e.g. frequency of posts in a month) 2. Understood: who knows about you, understands what yo do and what you oer
- Suppliers, consultants, partnerships (e.g. web designer, coach, etc.) 3. Valued: who understands what you do, gets how you can help
- Training, education, courses (e.g. executive masters, public speaking classes, etc.) 4. Considered: who has valued you, gets your Positioning and considers you as one of the
-Intellectual property possible options
development Etc. 5. Chosen: who has considerated you, like you and chooses you over others
6. Conrmed: who has chosen you, conrms you over time (loyalty)
7. Recommended: your Audience recommends you to others and spreads the word about you
(e.g. online)

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