KOLEHIYO NG LUNGSOD NG

LIPA
MARAOUY, LIPA CITY

What is
Mission?

Source : Strategic management 13th edition , by Fred David

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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY
Mission Statement Components
1. Customers
2. Products or services
3. Markets
4. Technology
5. Concern for survival,
growth, and
profitability
6. Philosophy
7. Self-concept
8. Concern for public
image
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Concern for
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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY
Characteristics of a Mission Statement
Broad in scope; do not include monetary
amounts, numbers,
percentages, ratios, or objectives
Less than 250 words in length
Inspiring
Identify the utility of a firms products
Reveal that the firm is socially responsible
Reveal that the firm is environmentally
responsible
Include nine components
Reconciliatory
Enduring
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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY
Ten Benefits of Having a Clear Mission and Vision
1. Achieve clarity of purpose among all managers and
employees.
2. Provide a basis for all other strategic planning
activities,including the internal and external
assessment, establishing objectives, developing
strategies, choosing among alternative strategies,
devising policies, establishing organizational
structure, allocating resources, and evaluating
performance.
3. Provide direction.
4. Provide a focal point for all stakeholders of the firm.
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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY
5.Resolve divergent views among managers.
6. Promote a sense of shared expectations
among all managers and employees.
7. Project a sense of worth and intent to all
stakeholders.
8. Project an organized, motivated organization
worthy of support.
9. Achieve higher organizational performance.
10. Achieve synergy among all managers and
employees.

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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY

We aspire to make PepsiCo the worlds premier

consumer products company, focused on
convenient foods and beverages . We seek to
produce healthy financial rewards for investors
as we provide opportunities for growth and
enrichment to our employees , our business
partners and the communities in which we
operate. And in everything we do, we strive to
act with honesty, openness, fairness and
integrity .

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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY
COMPONEN
EXPLANATION IDENTIFICATION
TS
1 Customers Who are the firms customers?

Products or What are the firms major products or

2
services services?
Geographically, where does the firm
3 Markets
compete?
4 Technology Is the firm technologically current?

Concern for
survival, Is the firm committed to growth and
5
growth, and financial soundness?
profitability
What are the basic beliefs, values,
6 Philosophy aspirations, and ethical priorities of the

firm?
What is the firms distinctive
7 Self-concept competence or major competitive

advantage?
Is the firm responsive to social,
Concern for
8 community, and environmental
public image
concerns?
Concern for Are employees a valuable asset of the
9
employees
Management firm?

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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY
COMPONENTS EXPLANATION IDENTIFICATION

1 Customers N Who are the firms customers?

What are the firms major products or premier consumer products company,
2 Products or services Y
services? focused on convenient foods and beverages
Geographically, where does the firm
3 Markets Y worlds
compete?
4 Technology N Is the firm technologically current?
Concern for survival,
Is the firm committed to growthand financial to produce healthy financial rewards for
5 growth, Y
soundness? investors
and profitability
What are the basic beliefs, values,
we strive to act with honesty, openness,
6 Philosophy Y aspirations, and ethical priorities of the
fairness and integrity
firm?
What is the firms distinctive competence or
7 Self-concept N
major competitive advantage?

Concern for public Is the firm responsive to social, community,

8 Y our business partners and the communities
image and environmental concerns?
Concern for we provide opportunities for growth and
9 Y Are employees a valuable asset of the firm?
employees enrichment to our employees

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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY

Procter & Gamble will provide branded products and

services of superior quality and value that improve the
lives of the worlds
consumers. As a result, consumers will reward us with
industry leadership in sales, profit , and value creation,
allowing our people , our shareholders, and the
communities in which we live and work to prosper.

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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY
We are loyal to Royal Caribbean and Celebrity and strive for
continuous improvement in everything we do. We always provide
service with a friendly greeting and a smile . We anticipate the
needs of our customers and make all efforts to exceed our
customers expectations. We take ownership of any problem that
is brought to our attention. We engage in conduct that enhances
our corporate reputation and employee morale . We are
committed to act in the highest ethical manner and respect the
rights and dignity of others .

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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY
Dells mission is to be the most successful
computer company in the world at delivering
the best customer experience in markets we
serve. In doing so, Dell will meet customer
expectations of highest quality; leading
technology; competitive pricing; individual and
company accountability ; best-in-class service
and support; flexible customization capability;
superior corporate citizenship; financial
stability.

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 KOLEHIYO NG LUNGSOD NG
LIPA
MARAOUY, LIPA CITY
At LOreal, we believe that lasting business
success is built upon ethical standards which
guide growth and on a genuine sense of
responsibility to our employees, our
consumers, our environment and to the
communities in which we operate

Source : Strategic management 13th edition , by Fred David

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