Presented to : Dr K. S.

Prasad
Presented by :
Milansinh Jetavat
 About the Ford
American multinational automaker, founded
by Henry Ford on June 16, 1903 with
headquarters at Deaborn, Michigan.
Second largest automaker of US and fifth
largest worldwide.
Ranked 8th on the 2013 Fortune 500 list.
Symbol of success for other motor
companies in the world.
 Fords Timeline

1903 Ford Motor Company founded in Michigan

1908 Model T introduced

1913 first moving automobile assembly line in the world

1956 Fords stocks go on sold the first day

1987 beginning of the acquisitions of other brands

1988 Ford Motor Company reached the peek

 Vision & Mission Statements
Vision
To become the world's leading
consumer company for automotive
products and services.
Mission
To improve continually our products and
services to meet our customers needs,
allowing us to prosper as a business and
to provide a reasonable return for our
stockholders, the owners of our business.
 Organization Structure

CEO

Chairman

Chief Executiv Group

Chief Chief
technic e vice Vice
financial operatin
al presiden Presiden
officer g officer
officer t t
 Corporate Strategies
Growth strategy
- Concentration Focus on quality over quantity
- Vertical integration - Consumer loans and credit
to dealerships through Ford Motor Credit Company
- Horizontal integration
- Related Diversification Joint Venture with
Aston Martin
Renewal strategy Discontinuation of brands
owing to financial debts.
Stability strategy Focus on production of fuel
efficient vehicles
Porters Five Forces Model
Swot Analysis
Value Chain Analysis