Social

Perception:
Communication
Dr. Kiran Bashir Ahmad, Assistant
Professor, IPP-BU
Source

Krauss, R.M., Chen, Y. & Chawla, P. Non Verbal

Behaviour and Non Verbal Communication.
Chapter available online at http
://www.columbia.edu/~rmk7/PDF/Adv.pdf .
Pp 2 - 6
Myers, D.G. (2014). Social Psychology, 11th
Edition. McGraw Hill. International Edition. Pp
242 245
Video: Rosenthal Effect. Learning. (On Edmodo)
Non verbal
communication
 Non communicative functions of non
verbal behaviours

(Zajonc,1985; Zajonc, Murphy, &

Inglehart, 1989): Vascular theory
of emotional efference
change in release of
Facial restriction emotion
cerebral
musculatu of venous linked
temperatu neurotransmi
re flow
re tter

feedbac
k
Gaze direction

Role: Planning speech,

and monitoring the
listener for visible
indications of
comprehension,
confusion, agreement,
interest, etc.
(Butterworth, 1978)
Interpersonal and intrapersonal
functions of nonverbal behaviors

Display rules: Social norms dictate

that one exhibit at least a
moderately pleased expression on
certain social occasions
 Gestures
Typology of
gestures
Symbolic Conversatio
gestures nal gestures

Motor movements: simple, repetitive,

rhythmic movements, that bear no
obvious relation to the semantic
content of the accompanying speech

Lexical movements: vary

considerably in length, are
nonrepetitive, complex and changing
in form, and, to a naive observer at
least, appear related to the semantic
content of the speech
Impression
Formation and
Impression
Management
Class discussion. Video: The Rosenthal
Effect or the Pygmalion Effect
Primacy effect vs Recency effect
First is best?

Chewing gum experiment by Carney

and Banajee (2008): 62% chose the
first option in 4 different experiments.
Active experience or
passive reception in
impression formation
and management
Power of the spoken word
Advertising power

E.g.: Practicing
the pucker and
blow
E.g. Lectures, sermons

Crawford (1974)
12 churches
10% recalled
30% out of 90% denied having
heard anything on racial
prejudice.
E.g. Cleanliness Campaigns: Keep
Scripps College Clean

Paloutzian (1979) placed litter near

a trash can along a well traveled
sidewalk.
First day: 0 out of 180
Last day: 2 out of 180
Repetition can make things
believable and so does
rhyming?

Even saying something is NOT

true can later lead older adults
to remember it as true!

Rhyming: Haste makes waste

Personal vs Media Influence

E.g.