Russian Presidential Academy Of

National Economy And Public

Administration Under The President Of
The Russian Federation

FACULTY OF HOTEL
AND RESTAURANT
BUSINESS

Project:Analysis of the
restaurant market in
Russia
Student: Dzhazaeva
Izabella
Sharldaeva Ilyana
Moscow Teacher: Baiburova V.O.
2015
 History
In the 16th century under Ivan the terrible was
opened Tzar pubs.

In the 19th century - Tzarevye pubs.

Drinking pub Traktir

In the 20th century Traktir Restaurants

 Fast food

McDonalds

Subway

KFC

Kroshka Kartoshka (Little Potato)

 McDonalds
The first Russian McDonalds (the biggest in the world at the time) -
opened on Pushkinskaya Square in Moscow in 1990. It was visited by
thirty thousand people on opening day, which was a record for the chain.
In 2014 McDonald's revenue rose by 19.6%, to 55.4 billion rubles, while
the year before, it rose by 24.8%. The company's growth has decelerated
over the past years.
In 2014 Russian government organs found various problems in several
individual Russian McDonald's locations. Some of them have closed for
several months, including the historic Pushkinskaya location. Several
others have closed temporarily while they were quite dramatically
inspected, but later left to remain operational.
KFC
In 2005, Rostik Group and Yum! Brands, which owns KFC,
signed a cooperation agreement, which involved the
formation of the new amalgamated brand Rostiks-KFC.
KFC had made previous attempts to enter the Russian
market, but had failed twice, in large part due to supply
chain complications.
In 2011, KFC bought out Rostiks and reinstated the name
KFC. KFC is now successfully operating in Russia with plans
for rapid growth.
In 2013, there were 245 locations in Russia.
The management plans to have 450 restaurants operating in
Russia and the Commonwealth of Independent States (CIS)
by 2015.
Subway
Subway began to develop actively in Russia in 2004, when its first
restaurant opened on Nevsky Prospekt in St. Petersburg.
Today, it is the only restaurant chain to have spread to the Russian Far
East.
The master-franchise is owned by the American company Subway
Russia Franchising Company.
Its owners are U.S. citizens, and the chains business in Russia is
monitored by a representative in Moscow.
Kroshka Kartoshka
( Little potato)
In 1998, Andrey Kononchuk and Vitali Naumenko opened
the first location of Kroshka Kartoshka chain in Moscow.
According to 2012 data, Kroshka Kartoshka now includes
more than 300 establishments, including 76 cafes in
Moscow. The chain is well positioned in Russian cities with
populations of more than one million.
 The largest network of fast-food restaurants in the number of
establishments in Russia in 2014

1. Subway
2. McDonalds
3. KFC
4. Kroshka Kartoshka
Russian fast food market turnover
in 2007-2013,billlion rubles
Middle class restaurant

IL Patio

Shokoladnitsa

Elki-Palki
 The concept of IL Patio" originated in 2004 as a result of
rebranding the network "Patio Pizza", which existed since
1993.
IL Patio" - a chain of affordable restaurants serving
Italian cuisine with wide menu.
IL Patio" - a large number of meat, seafood and
vegetables.
The number of objects in Russia - 91
Represented in the regions: Moscow; St. Petersburg;
Barnaul; Ekaterinburg; Ivanovo; Izhevsk; Irkutsk;
Kazan; Kemerovo; Krasnodar; Krasnoyarsk; Nizhny
Novgorod; Novokuznetsk; Novosibirsk; Omsk; Penza;
Perm; Rostov-on-Don; Samara; Saratov; Stavropol;
Surgut; Tver; Tyumen; Ulyanovsk; Ufa; Cherepovets;
The first cafe Shokoladnitsa" - opened in Moscow in
1964.
Shocoladnitsa is an sophisticated and cozy interior
design, warm and unique atmosphere.
Today, the Shocoladnitsa" was successfully work in
many cities of Russia: St. Petersburg, Yekaterinburg,
Kazan, Kaliningrad, Rostov-on-don, Ufa, Sochi,
Krasnodar, Kemerovo, Pyatigorsk, Ulyanovsk,
Volgograd, Volga, and other cities.
The number in Russia 240(Moscow) and 85(regions)

The first tavern Elki-Palki" was opened in 1996 by

Arkady Novikov.

The number of objects in Russia: 60.

Restaurants Elki-Palki" opened in Moscow, Nizhny

Novgorod, Ivanovo, Tyumen, Chelyabinsk, Tula,
Odintsovo, Podolsk, Saratov, Ufa, Surgut, Voronezh,
Lipetsk, Omsk, Ulyanovsk and other cities.

Restaurant menus Elki-Palki" the most popular dishes of

traditional Russian cuisine.

Elki-Palki " is a buffet in the form of a cart with cold and

hot appetizers with an unlimited number of approaches.
 Rating of attendance of
restaurants middle class in
2013-2014
The premium class restaurant

Sixty
White Rabbit
Vogue Caf
 Sixty
Sixty is Famed Carlo Grecu is one of the best Italian
chefs in Moscow

Sixty - Panoramic, magnificent view of Moscow.

Average check -3500 rubles

The highest European restaurant

The premium restaurant

 White Rabbit
In 2014, the White Rabbit restaurant ranked 71st
place in the list of the hundred best restaurants in the
world.

WR- Unusual dishes of Russian cuisine

Average price - 3000

WR- view of Moscow from the height of bird flight.

 Vogue Caf by
Novikov
Very tasty food

Fashionable and stylish interior

Interesting crowd, concerts celebrities, themed

evenings

Wonderful service and lovely atmosphere

 Conclusion
The Collapse of the Soviet Union and perestroika brought the restaurant
business to a new level

Today the level of competition in the restaurant business is very high

In modern conditions of development of economic relations Russian

restaurant business is becoming a more attractive investment for foreign
partners interested in the development of restaurant business in Russia

The restaurant business has supported the development of inbound

tourism in the Russian regions, which creates conditions for integrated
territorial development

The restaurant business solves both economic and social functions,

creating the industry's new jobs, expanding tourism infrastructure and
increasing the efficiency of its functioning
Since 2000, the turnover of public catering market of Russia is rapidly
increasing, not falling below 26%.

The greatest demand in the domestic market are relatively cheap

places, such as cafes, fast food, bars, snack bars, as they correspond to
the income level of the population on the whole.

The premium restaurants can afford to attend only 2-3% of the

population

The rapid development of network projects in the restaurant business.

Often networks are based on the ideas of franchising.

Increases the popularity of the restaurant and the concept of fast food.
Thank you for
your attention!