Final Project

Data Driven Making

 Executive Summary
This presentation will give you a break down of our Sales, Top
Customers, and Top Products for the year 2013,2012, 2007.
Allowing you the option to see the areas of improvement and
what aspects you can conduct in order to achieve growth.
Using this data will grant us an insight to our past and present
goals, with the opportunity to condensed all this data in to
valuable and precise charts.
 Changed sales in 2013

The sales during 2013 seem to have stayed consent, with the
exception of a few days of explosive sales. We need to see
what causes these explosions. Gathering the data of what
product and customer ordered during that time.
 Top 10 customers in 2013

The top 10 customers of 2013 where: Save-a-lot @ $303,276.75, QUICK-Stop @

$239,069.15, Enst Handel @ $231,541.50, Koniglih Essen @ $98,504.63, Hungry Owl All-
Night Grocers @ $91,504.63, Rattlesnake Canyon Grocery @ $79,245.00,White Clover @
$69,835.70, Folk och Fa HB @ $69,835.70, Supremes Delices @ $45,615.00, and LINO-
Delices @ $44,290.10.
 Top 10 customers in 2012

The top 10 customers of 2012 were: Ernst Handel @ $178,891.75,

Save-A-lot Market @ $177,799.28, Quick Stop- @ $155,266.60,
Rattlesnake Canyon Grocery @ $93,637.20, Mere Paillarde @
$93,258.40, Queen Cozinha @ $70,679.85, Hungry Owl All Night
Grocers @ $65,358.50, Blondel pere et Fils @ $62,439.40, and Simons
 Top 10 customers in 2007

The top 10 customers of 2007 were: QUICK-Stop @ $23,281.60, Ernst Handel @

$15,915.00, Frankenversand @ $12,093.00, Supremes Delices @ $11,190.00, Richter
Supermarket @ $9,962.00, Hanari Carnes @ $9,773.40, Bergglunds snabbkop @ $7,794.80,
Ottilies Kaseladen @ $6,984.80, Lehmanns Marktstand @ $6,276.00, and Rattlesnake
Canyon Grocery @ $6,242.40.
 What changes can be
made?
From 2007 through 2013, there has been a major
increase in sales as we have seen in the last 3
slides. This shows that the same customers kept
coming back to us. With good customer retention,
customers started to trust our services and
appreciating our prices on products. I would like to
see the same kind of increases with the small firms
as well. We should get people to look into the
smaller company, and make sure our relationship
with the top 10 customers are solid. Offering
special promotions or discounts to our top
customers, can assist with securing our business
relationship.
 Top 10 Products in 2013

The top 10 products of 2013 were: Thuringer Rostbratwurst @ $93,311.76, Cote De Blaye
@ $87,821.10, Raclette Courdavault @ $84,406.97, Tarte au Sucre @ $77,490.80,
Camembert Pierrot @ $63,681.74, Chang @ $63,619.84, Jacks New England Clam
Chowder @ $50,260.76, Gorgonzola Telino @ $48,809.25, Manjimup Dried Apples @
$47,479.14, and Gnocchi Di nonna Alice @ $44,003.95.
 Top 10 Products in 2012

The top 10 products of 2012 were: Cote De Blaye @ $95,718.55, Gnocchi

Di nonna Alice @ $65,042.60, Camembert Pierrot @ $63,044.75, Raclette
Courdavaul @ $55,396.90, Scottish Longbreds @ $48,642.50, Mozzarella
di Giovanni @ $44,317.45, Pavlova @ $42,797.55, Thuringer
Rostbratwurst @ $42,604.93, Steeleye Stout @ $42,404.93, and
Flotemysost @ $40,629.20.
 Top 10 Products in 2007

The top products of 2007 were: Boston Crab Meat @ $8,352.60,

Raclette Courdavault @ $8,317.50, Camembert Pierrot @ $6,596.80,
Geitost @ $6,596.40, Lakkalikoori @ $6,173.40, Tarte au sucre @
$5,963.00, Pavlova @ $5,879.30,Mozzarella Di Giovanni @ $5,626.60,
Chang @ $5,233.60, and Sir Rodneys Marmalade @ $5,186.00.
What changes can be made

It seems to be that in recent years there has been an slight Decrease

in Cote De Blaye sales from $95,718.55 to $87,821.10. A question we
can ask ourselves is, What are our advertisement tactics in promoting
this item? This will allow us to see how we got there and how to reach
that goal with other products.
Thuringer Rostbratwurst sales went up, from 8th place in 2012 to 1st
place in 2013. A potential question we can ask is, what changes did
the company make in order to make this happen?
Matching the right data with the right questions can achieve great
methods of to advancing other products.
 Sales distributed over
regions

The major of sales went to USA and Germany

Focus should be put in those countries, which would
including adding more warehouses in those regions.
A location for a local headquarters.
 What changes have
occurred
The major source of our success has to do with the way we
are branding our products. We must see how we changed
our products in order to best help other items that have
fallen below in sales.
We must establish better relationship and look into what
items are selling the most in the given region.
 Recommendations
Start by reaching out to top customers and
making sure that they know they are valued
members of our business.
Use customer services to understand what people
want in different regions. That way we can deliver
what our customers want.
Condense data into useable information to see
what goals havent been met and how to meet
them, based on data.