Practicing what you preach

Undertaking socially responsible initiatives

is truly a win-win situation. Not only will
your company appeal to socially conscious
consumers and employees, but you'll also
make a real difference in the world. Keep in
mind that in CSR, transparency and
honesty about what you're doing are
paramount to earning the public's trust

Givelocity's Cooney
Corporate social
responsibility
Advanced professional
practices
Mayank | Shivangni | AD VI
 Corporate social responsibility (CSR)
refers to business practices involving
initiatives that benefit society. A
business's CSR can encompass a
wide variety of tactics, from giving
awaya portion of a company's
proceeds to charity, to implementing
"greener" business operations.
 broad categories of social
responsibility
Environmental efforts:

One primary focus of corporate social

responsibility is theenvironment.
Businesses regardless of size have a
large carbon footprint. Any steps they
can take to reduce those footprints are
considered both good for the company
and society as a whole
 Philanthropy:

Businesses also practice social

responsibility by donating to national
and local charities. Businesses have
a lot of resources that can benefit
charities and local community
programs.
 Ethical labor practices:

By treating employees fairly and

ethically, companies can also
demonstrate their corporate social
responsibility. This is especially true of
businesses that operate in international
locations with labor laws that differ
from those in the United States
 Volunteering:

Attending volunteer events says a lot

about a company's sincerity. By
doing good deeds without expecting
anything in return, companies are
able to express their concern for
specific issues and support for
certain organizations
 ikea
Swedish company founded in 1943 by
Ingvar kamprad
Specializes in low priced furniture.
Introduced in 1956 packaging in flat boxes,
reducing shipping costs and CO2
emissions.
While Ikea designs all its products, the raw
materials and labour force used in their
production are provided by secondary
suppliers.
 The IKEA Concept
At the heart of the IKEA concept is our
vision - to create a better everyday life for
the many people
Democratic Design
We feel good design combines form,
function, quality, sustainability at a low
price. We call it Democratic Design - we
believe good home furnishing is for
everyone.
 People & Planet
Working for a positive impact on
people and the planet is about
supporting a healthier and more
sustainable life at home, using
energy and resources in a more
sustainable way and taking
responsibility for people and
communities.
 History of Bad practices
In 1980 Dutch government sues and
condemns IKEA due to very high
concentration of formaldehyde in
products.
Growing criticism regarding the
excessive waste caused by
packaging.
1994s documentary the carpet
reveals the use of child labor in
Pakistan, india, vietnam and
 response
As a result from all these scandals
the reputation of Ikea was badly
damaged.
Several measures have been taken
to transform the company into a
socially responsible one
1 stops using bleach and pvc
2 commitment to reforestation
3 launched structural environment
plan
5 develops a policy against child labor
in 2000 with ngo SAVE THE
CHILDREN
6 IKEA becomes partner in worlds
largest cash corporate donor
inUNICEF
7 IKEA adopts international labor
organizations standards for working
conditions.
 IKEAS CSR
Focus on 3 things ; how they
1 use renewable energy and protect
natural resources
2 treat people
3 help customers live a more
sustainable life
 Focus areas
A- product development develop
product with minimal impact on
environment
SWITCH TO LED
presently all the lights sold at ikea
are LED
LED bulbs use 85% less energy and
lasts 20 times longer
all the electronic items are energy
efficient and have low carbon
B- supply chain management/suppliers
relation the code of conduct of with
detailed specific guidelines on
requirement for suppliers:
- Abolition of child labor
- Legal compliance
- Diversification in the workplace
- Working condition of employees
- Environment compliance
C- energy ikea needs huge amount of
energy for electricity, heating and air
conditioning
Reduces energy consumption using
renewable energy resources
Solar electric panel, wind turbines
Inter IKEA stores worldwide energy
saving competition kill a watt
energy saving competition
D- transport and distribution of its
products across the stores an the to
customers home from the stores
ikea goes renewable reducing carbon
emission
smart packaging
 Lovet table 1956
With removable legs,
Designed so it would
Pack flat.
E- environmental the nature step
better cotton initiative reduce the
water and toxins used to produce
cottons
sow a seed 75% of materials come
from wood
Cooperation with greenpeace
Member of forest stewardship council
(FSC)
save energy weekend
F- social responsibility
IKEA + UNICEF + SAVE THE CHILDREN
= soft toys campaign
1 Euro for every soft toy sold is spent
on childrens educational project
 https://www.youtube.com/watch?v=F
tXojF-qMD4
https://www.youtube.com/watch?v=
4NHF8HLG0as
https://www.youtube.com/watch?v=1
jn2_nZrivQ