Oracle Cloud Computing Strategy

AGENDA

Recent trends in IT Sector

Avaliable Oracle Products at Technology Market
What is Cloud Computing
Oracles Strategy for Cloud Computing

SaaS - Software as a Service

PaaS - Platform as a Service
IaaS - Infrastructure as a Service

Cloud Benefits
Success Story

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 Famous IT quotes
I think there is a world market for maybe five
computers. Thomas Watson, chairman of IBM
640k ought to be enough for anybody.
Bill Gates, CoFounder and CEO of Microsoft
There is no reason anyone would want a computer in
their home. Ken Olson, President, Chairman and
Founder of Digital Equipment Corporation,

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Recent Trends I
Amazon S3
(March 2006) Amazon EC2
Salesforce (August 2006)
AppExchange
(March 2006)

Google App Engine

(April 2008)

Facebook Microsoft Azure

Platform (Oct 2008)
(May 2007)

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Recent Trends II

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Oracle Technology Market

(pending)

Middleware Platform Business Intelligence Identity & Access Performance Enterprise Content
and Management Management Management Management
Data Integration

Operating Systems Systems Management Virtual Machines

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 Cost of Large Scale DC

*http://perspectives.mvdirona.com/2008/11/28/CostOfPowerInLargeScaleDataCenters.aspx

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 Cost of Large Scale DC

What Is Cloud Computing

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Simplify Cloud Terminology

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 What is Cloud Computing?
Cloud computing is a Delivery Model for on-demand access to a shared pool
of configurable computing resources (networks, servers, storage, and
software) that can be rapidly provisioned and deployed with minimal effort.

Cloud refers to the way the Internet or other large

networks are depicted on architecture diagrams.

Essential Characteristics:
On-demand self-service
Broad network access
Resource pooling
Rapid elasticity
Measured service

*
- According to the National Inst. Of Standards and Technology -- http://csrc.nist.gov/groups/SNS/cloud-computing/
Source: NIST Definition of Cloud Computing v15

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 Cloud Computing Availability

This cloud model promotes availability and is

composed of:

5 Essential Characteristics 3 Service Models 3 Deployment Models

On-demand self-service SaaS Public Cloud
Resource pooling PaaS Private Cloud
Hybrid Cloud
Rapid elasticity IaaS
Measured service
Broad network access

Source: NIST Definition of Cloud Computing v15

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 SaaS, PaaS and IaaS Part I
Software
Applications delivered as a service to end-users over as a Service
the Internet

App development & deployment platform

delivered as a service

Cloud Computing Platform

as a Service
Service Models

Server, storage and network hardware and associated Infrastructure

software delivered as a service as a Service

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 SaaS, PaaS and IaaS Part II

Applications delivered as a service

Software as a Service
to end-users over the Internet

App development & deployment

Platform as a Service
platform delivered as a service

Server, storage and network

Infrastructure as a Service hardware and associated software
delivered as a service

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SaaS, PaaS and IaaS Part III

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 SaaS, PaaS and IaaS Part IV

Infrastructure as a Service: Compute resources

(processors, memory, storage, bandwidth, etc.) are
IaaS
provided in an as-needed, pay as-you-go model
Amazon
Rackspace

Platform as a Service: Hosted application PaaS

environment for building and deploying cloud
applications:
Google Apps Engine
Microsoft Azure
Software as a Service: Pay by the user SaaS
applications, typically available via the browser:
Google Apps
Salesforce.com

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Deployment Models

Composition of two Cloud infrastructure is

or more cloud made available to the
(private, community, general public or a
or public) models large industry group

Private Cloud Hybrid Cloud Public Cloud

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 Public Clouds and Private Clouds
Public Clouds Private Cloud
Used by Exclusively
multiple I I SaaS used by a
tenants on a SaaS N N single
shared basis T T PaaS organization
Hosted and E R Controlled and
PaaS
managed by R A managed by
IaaS
N N
cloud service IaaS in-house IT
E E
provider T
Large number
T
Limited variety of applications
of offerings
Users
Both offer:
Public Clouds: Private Cloud:
High efficiency
Lower upfront costs Lower total costs
High availability
Economies of scale Greater control over security,
Elastic capacity
Simpler to manage compliance & quality of service
OpEx Easier integration
CapEx & OpEx

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 Why Are Enterprises Interested in Cloud?
Benefits of Cloud Computing

Speed

Cost

Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008

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 What Are the Challenges Enterprises Face?
Challenges of Cloud Computing

Security

QoS

Fit

Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008

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Oracle + Sun Strategy
Deliver a complete, open, integrated stack
of hardware, infrastructure, database,
middleware, and business applications

Exploit processor, systems, storage, and

networking trends to deliver breakthrough
innovations by combining Oracle software
with Sun hardware

Integrate components of Oracles software

stack to provide unique value to customers

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 Oracle Cloud Computing Strategy
Our objectives:
Ensure that cloud computing is fully enterprise grade
Support both public and private cloud computing give customers choice

Offer Applications deployed in Public Clouds Private Cloud

private shared services
environment or via public
SaaS I I SaaS
SaaS N N
T T
Offer Technology to build PaaS E R PaaS

private clouds or run in R A

IaaS N N IaaS
public clouds E E
T T

Users

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Oracle Cloud Platform for PaaS
Application 1 Application 2 Application 3

Platform as a Service

Shared Services Cloud Management

Oracle Enterprise Manager

Integration: Process Mgmt: Security: User Interaction:
SOA Suite BPM Suite Identity Mgmt WebCenter
Lifecycle
Management
Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit

Configuration &
Database Grid: Oracle Database, RAC, ASM, Partitioning,
Compliance
IMDB Cache, Active Data Guard, Database Security

Application
Infrastructure as a Service Performance
Operating Systems: Oracle Enterprise Linux Management
Application
Virtualization: Oracle VM
Quality
Servers Management

Storage

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 Provisioning Life Cycle
2. App Set Up

1. Cloud Set Up Assemble app

using shared Department
components App Owner
Deploy
Central IT through self- 3. App Use
Set up PaaS
service
Set up shared Dept
components
Set up self-
App
Set up self-
service portal service portal
App Users
Use app
Set up
shared Deploy using
components self service
4. App Admin
Shared Components Self-Service Interface

Oracle Fusion Middleware

Oracle App Owner
Oracle Database Enterprise Manage app
Manager Adjust capacity
Oracle Enterprise Linux Review chargeback

Oracle VM

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 Data Center Architecture

100s of 100s of
Application Server Database Server
Machines Machines 1 Oracle Exalogic Elastic Cloud
1 Oracle Exadata Database
Machine
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 Oracle Exadata X2-8

Oracle Database Server Grid

Fastest for Data 2 8-Socket Intel Servers
Warehouse 128 Cores
& OLTP 2 Terabyte DRAM

Best Data Warehouse &

OLTP Cost/Performance Unified Server/Storage Network
40 Gb/sec Infiniband Links
100% Fault Tolerant & 880 Gb/sec Aggregate Throughput
Scalable On-Demand 10 Gigabit Ethernet to Data Center
Software Breakthroughs
Exadata Storage Grid
Exadata Storage Server Grid
Smart Flash Cache
14 Storage Servers
Hybrid Columnar 5TB flash storage
Compression 336 TB Disk Storage
Secure Database Machine

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 Oracle Exalogic Elastic Cloud
Fastest Java
Performance Oracle Weblogic Server Grid
Best Java 30 Compute Servers; 360 Cores
Cost/Performance 2.8 TB DRAM
100% Fault Tolerant & 960 GB Solid-state Disk
Scalable On-Demand
Software Infiniband Network
Breakthroughs 40 Gb/sec Inifiband Links
Network Performance 1.2 micro second latency
with 10 Gigabit Ethernet out
Zero Buffer Copies
Parallel Workload
Scheduling Integrated Storage Appliance
Dynamic Workload Software Images & Application
Balancing and Files
Transaction Affinity with Patch Centrally
Database 40 TB SAS Disk Storage
Built in Application & Caches
Network Isolation for
Consolidation
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 Cloud Benefits
Reduce amounts of IT capital equipment spending:
Pay only for what you actually use
Lower implementation costs
Costs are treated as operating expense
Service Improvement:
Shorten time to deliver projects
More robust system availability
Enhanced disaster recovery
Better management of staff resources:
Software maintenance and upgrades handled by providers
Focus on highest value activities

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Customer: Credit Suisse
Reduce Cost: Standardized Application Platform on WebLogic
Customer Use Case
Single integrated set of
components and processes to
support application development
and operations
Environment
Custom JEE applications
Underlying Problems
Handcrafted heterogeneous
servers were expensive to build,
maintain.
Each application server type
required unique admin.
App server maintenance a key
challenge.
Audit and regulatory compliance at
risk.
Developers assisting production
support issues
Solution
WebLogic Server
Key Product Capabilities Used
Scripted WLS instance creation
Automatic generation of application server configurations
Enterprise Messaging (JMS)
Provides a Self-tuning platform
WebLogic Portal on roadmap
Benefits for Customer
Demonstrated server consolidation ration of 1:7
across 200 applications.
One-time development costs reduced by 30%
Recurring development costs reduced by 35%
Applications more secure, fault tolerant, consistent
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Customer: HP
Reduce Cost: Consolidate on WebLogic Server
Customer Use Case
Consolidation of application
infrastructure to create a shared
services platform
Environment
Custom JEE applications
Underlying Problems
Applications deployed and
maintained by individual business
units
Multiple versions of the
middleware stack in use
Existing development platform
complex and costly to manage
and maintain
Low hardware utilization
Solution
WebLogic Server
Key Product Capabilities Used
Standardization of middleware stack. WebLogic Server
versions limited to 9.2 and 10.3
Real Operations Automation
- Standards based administrative /operational scripting languag
- Recording of WebLogic Server console interactions as a runnable
script
- Automated patch staging / application
Self-tuning platform
- Self tuning application server
Benefits for Customer
Centralized Infrastructure. Centralized Management
Reduced cost of operations admin resources reduced
from 50 to 5. Approximately 200 apps including
PeopleSoft HR on 1800 instances of WLS
Much improved QOS
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 Running Oracle in Public Clouds

Oracle Database, Fusion Middleware & Self-service Public PaaS based on

Enterprise Manager supported on EC2 Oracle VM, Oracle Enterprise Linux,
Amazon Machine Images (AMIs) Oracle Database RAC and Oracle
Oracle Database Secure Backup to S3 WebLogic Server

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 Rackspace Self-Service Public PaaS
WebLogic Server, Oracle Database, RAC,
Oracle Enterprise Linux, Oracle VM

2009 Oracle 31 31