BUSINESS COMMUNICATION

BB - 205
Instructor: Rajveer Singh
Assistant Professor
Department of Business Management
PCTE Group of Institutes
Course Details
Subject Name: Business Communication
Subject Code: BB-205
Subject Instructor: Rajveer Singh
No. of Assignments:
No. of Class tests:
No. of Case Discussions:
No. of Project:
Objective

The course is to make the students understand the

value of business communication, oral as well as
written and presentation skills in professional life
.This course also aims at making the students
aware of the importance of communication skills as
every youngster at the entry level will face a highly
competitive corporate world
Evaluation Criteria

Total Mark Break-

Internal Break-Up
Up
MSE :15Marks
Presentation :5Marks
Max Marks: - 100
Class Tests :3Marks
Internal Assessment: - 40 Hourly Tests :10Marks
Class participation :2 Marks
External Assessment:-60
Viva :5 Marks

Total Marks :40 Marks

Course Structure
(Divided into 4 parts)
Section-A
Unit I (12 Hrs.)

Developing Reading Skills: identify the

purpose of reading, factors effecting reading,
learning how to think and read, developing
effective reading habits, reading tactics and
strategies: training eye and training mind,
Recognizing a broad range of thought patterns
in reading selections, reading and interpreting
visuals, making inferences, recognizing facts
and opinions.
Section-B
Unit II (12 Hrs.)

Developing Listening Skills: importance,

purpose of listening, art of listening, factors
affecting listening, components of effective
listening, process of listening, principles and
barriers to listening, activities to improve
listening.
Section-C
Unit III (12 Hrs.)

Developing Writing skills: planning, drafting,

revision, editing, paragraph writing, precis making.
Letter Writing: Inter-office memorandums,
notice, advertisement, faxes, e-mails, sales letters,
request letters, order letters, good news and bad
news letters. Resume Writing: planning,
organinsing contents, layout, guidelines for good
resume Report Writing: structure, types, formats,
drafting of various types of report.
Section-D
Unit IV

Developing speaking skills advantages and

disadvantages, Conversation as communication, extempore,
speaking, art of public speaking, Meetings preparations ,
Group communication through committees, conference and
other formal communication with public at large, seminar,
symposia and conferences, Ambiguity avoidance. Group
Discussion- Nature, uses and importance, guidelines for
GD. Presentations: Four Ps of presentation, structuring,
rehearsing, and delivery methods, effective Presentations.
Interviews: Preparation techniques, frequently asked
questions, projecting a positive image

Course Break-Up
Lecture Plan: Business Communication
BB- 205
Week 1
Day 1 Day 2 Day 3 Day 4

The concept
Introductory and definition Process and
Activity-2 Deaf
session and of effective basic model of
And Dumb
Activity business communication
communication
Week 2
Day 1 Day 2 Day 3 Day 4

Importance of
Importance of Class test
effective
effective related to the
communication Revision of Test
communication covered
in business
continued syllabus
house
Week 3
Day 1 Day 2 Day 3 Day 4

Barriers to
Barriers to Barriers to
effective Case Study 1
effective effective
communication Barry and
communication communication
in business Communicatio
continued continued
organizations. n Barriers
Week 4
Day 1 Day 2 Day 3 Day 4

Principles of
Principles of
effective Activity- Catch
effective Class Test2
communication The Chicken
communication
continued
Week 5
Day 1 Day 2 Day 3 Day 4

Writing sales
Writing job
letters to
Group application and Activity 5 Role
agents,
Discussion other Play
suppliers,
applications
customers etc
Week 6
Day 1 Day 2 Day 3 Day 4

Writing Paragraph
Faxes, E-mails Prcis writing
memorandums writing
Week 7
Day 1 Day 2 Day 3 Day 4

Drafting a
Debate Class Test Activity
Resume
Week 8
Day 1 Day 2 Day 3 Day 4

Interviews: Dos
Voice and
and donts
Activity 7- correct word
Group during the
Resume usage, drafting
discussions interview and
Workshop an
different types
advertisement
of interviews
Week 9
Day 1 Day 2 Day 3 Day 4

Developing
Importance of
Activity- reading,
Non Verbal Activity-8
Interviews listening and
Communication
speaking skills
Week 10
Day 1 Day 2 Day 3 Day 4

Activity-(Non
Activity- Debate
Verbal Listening
(Listening)
Test)
Week 11
Day 1 Day 2 Day 3 Day 4
Week 12
Day 1 Day 2 Day 3 Day 4
Suggested Books
Suggested Readings/ Books

Lesikar, Petit, Business Communication, All India

Traveler bookseller.
Pal, Rajendra & Korlahalli, Essentials of Business
Communication, Sultan Chand & Sons
Bovee, Thill and Chaturvedi, Business Communication,
Pearson Education.
Lillian, Chaney, Intercultural Business Communication,
Pearson Education.
Chaturvedi, Mukesh, Business Communication:
Concepts, Cases & Applications, Pearson Education.
Classroom Policy
The class will be conducted in a lecture-
discussion format.
Very little lecture time will be devoted to topics
that the average student can readily
comprehend on the basis of self-study.
Instead, class discussion will focus on areas
where comprehension is substantially enhanced
by additional elaboration or illustration.
Several mini-case analyses will be assigned by
the teacher in the semester.
Attendance Guidelines
Minimum 75% attendance is compulsory for every
student in the class
Students can enter the class and get their
attendance marked till the teacher is taking
attendance. After that students will be allowed to
sit in the class but no attendance will be given.
No compensation or extra lectures will be taken at
the end of the semester to complete the
attendance
In case of emergency students must get the leave
approved from the instructor before going on leave.
Presentation Guidelines
The Class Presentation is scheduled on __________
The presentations will be delivered by the
respective groups formed in the beginning of
semester.
Following rules of presentation must be followed
Students will be informed regarding the groups and
title of their presentation well in advance at least
10 days before the day of presentation
Students will submit the presentations report at
least three days before the day of presentations for
necessary modifications / additions and deletions
Presentation Report Guidelines
Rules for report writing
Report must be computerized with 14 font
(Main Heading), 12 for general writing, Times
New Romen, Justified.
Title of the report should contain all the details
regarding the project title, submitted by,
submitted to, course and class details etc
At the end of the bibliography/ references must
be given in details
Presentation Delivery
Guidelines
Only English language is permissible for presentation
One student from the group will be acting as
chairperson who will introduce the topic to the
audience and control the presentation, formally start
and finish the presentation
Maximum time for one group will be 30 minutes
followed by 15 min discussion
No paper or written material help is allowed during
the presentation. Presenters will prepare the power
point presentations for delivering the presentation
Presenters must be in strict formal while delivering
the presentation