Comparing cultures

Your guides:
Ir. Gijs Dankers
Dr. Detlef Wagenaar
Saxion University
Deventer NL
(Academy for Marketing & International
Management)

IBMS culture 1617 wk1 1

program
Discount
Bonus
Exam: written exam
Extra chance to pass the exam:
-Groups present one Chapter from the book.
-Attend other groups presentations and give feedback
Reward: Sufficient and 80% attendance- increases the exam score (more info: read the
course guide)
To do:
Students prepare lectures by Power Point presentation of Chapters 2-6 (7) from the book:
-content (theory)!
-interesting!!,
-what does it mean for yourself,
-for business,
-examples and/or exercises
Presentations will be published on Blackboard.
A hand out must be given to the teacher (me) before the presentation.
Lets make the schedule together.

We start next week (for some groups on Monday 5 Sept already) with the first
presentation.

IBMS culture 1617 wk1 2

 Shaped by

IBMS culture 1617 wk1 3

 You will become Global
Citizens
5 steps:
1) Awareness of different cultures
2) Understanding
3) Acceptance
4) Ability to collaborate
5) Maybe integrate different elements of other
cultures in your life
6) And even more?
IBMS culture 1617 wk1 4
 Why Cultural Management in
the IBMS course?
Survival = managing interactions with class
mates
International trade
International laws
Work/study abroad
More co-operation between countries
Spin-off: Learning to work with theoretical
concepts
IBMS culture 1617 wk1 5
story

Kasra The son of an Arabic sheik, Allah knows why, studies in the
Czech Republic.

A month later he writes to his parents:

It's beautiful here, the people are very nice and I very much like it here,
however on and off I'm ashamed when I come to school with my golden
Mercedes seeing one of my professors getting out of the tramway.

Couple of days later he receives a check for 1$ Million and a short reply
from the parents:

Don't make us lose our face, buy yourself a tramway as well.

IBMS culture 1617 wk1 6

are you upset by any of these
pictures? And why?

IBMS culture 1617 wk1 7

 Pictures taken from
http://
kinderarbeid-door-de-eeuwen-heen.jouwweb.nl/kinderarbeid-in-nederla
nd
http://sinterklaas.animaatjes.nl/plaatjes/zwartepiet/4
www.maroc.nl

IBMS culture 1617 wk1 8

Needs, values, norms and
(un)written laws

The origin of culture

in an example
http://www.youtube.com/watch?v=u
7HKmu3eMEk

IBMS culture 1617 wk1 9

 Universal
(from the news, lately)

vote
Research shows that:
People feel happy when they
can share or give away
Young women have a
protected status. Keeping
them healty seems important
Abnormality is not accepted
Guests of the tribe/country are
IBMS culture 1617 wk1 10
 What is culture
www.changingminds.org

My definition: A reflection of the dominant (shared)

needs of a group (but there are more, see Ch1)
On each level we should find expressions of these
needs
Needs originate from:
genetic code
development
circumstances
www. Gtaforum.nl

IBMS culture 1617 wk1 11

 The way culture is expressed

Norms, rules, (written, unwritten)

Behaviour (confirmation, self expression)

www.kerknieuws.nl
www.420shop.nl www.hofstede.com

How free are we to express

(is also determined by culture )
IBMS culture 1617 wk1 12
 Hofstedes (Dutch professor) approach:
the culture onion
Core:values, in other words, how people believe things ought to be,
what they hold dear to them. This level is invisible and is manifested
through the three other layers:

- rituals : such as festivals, ways of paying respect, hanging out trends

- icons : persons admired by the society as a whole
- symbols : words, artefacts, pictures that
carry a special meaning
(source: mindspace.worldpress.com)
Watch out: this onion differs from the onion according
to Schein (see Chapter 1 in the book)

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 How culture affects Markets and Bussiness

Why dont they drink real

green tea in the Netherlands?

www.nozzman.nl

www.greentea.autocontentwriter.com

Why is the meat in the Saxion restaurant Halal?

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 Some intercultural mistakes
Wrong logo (from hyperlink)

Wrong present (www.freepik.nl)

spoken language (hyperlink)

Gestures
(source unknown)

www. Nozzman.nl
Heres a real treasure of mistakes: (also click on the links mentioned on the
website) Waauw, that's cool (hyperlink)

IBMS culture 1617 wk1 15

 The end the beginning

So many interesting or confronting

encounters with culture
In this course we will find out if we can
analyse cultural differences and use this
knowledge

IBMS culture 1617 wk1 16