Faculty Of Management

Studies
Mohan Lal Sukhadia University (Udaipur)

Presentation On :
Organizing and implementing the
marketing in the organization
Presentation By :
Nikhil Bhalwara [31]
Nikita Sankhla[32]
 Definition
A Marketing Information System
(MKIS) consist of people,
equipment, and procedures to
gather, sort, analysis, evaluate
and distribute needed, timely,
and accurate information to
marketing decision makers.
-Philip Kotler
 Marketing Information
Systems
Interacti
ve
Sales Marketing
Marketin
Force Managem
g
Automatio ent
n
Marketing
Sales Informatio
Sales
Managem n System Forecasti
ent ng

Advertisin Market
g& Research
Product
Promotion
Managem
ent
 Attributes Of Good
Marketing Information
Relevance to decision-making
Confidentiality
Cost reasonableness
Reliability
Clarity
Timeliness
Accuracy
Authenticity
Functions Of MKIS
Classification
Measurement and
Analysis
Decision models

Reporting systems
Information retrieval
system
 Advantages

Marketers
understan
Decision
Substantia ding of
making Informatio
l cost their
effectiven n value is
saving are decision
ess is improved
realized environme
upgraded
nt is
increased
 Components of MKIS

1 Internal Reports System

Marketing Intelligence
2 System
Marketing Research
3 System
Analytical Marketing
4 System
Internal Report System
Order Product
Receipt Delivery

Collectio
Billing n
 Marketing Intelligence
System
Trade Publications

Books

Newspapers

Customers

Suppliers

Distributors

Company Personnel
Data warehousing and Data
mining
Marketing Research System
Systematic Design

Collection

Analysis

Reporting of data and findings

relevant to a specific Marketing
situation facing the company
Analytical Marketing System
Numerical data stored in
computer databases are
subjected to statistical analysis.

Results from the analysis is used

to make marketing decisions.
These are also called decision
support systems.
New Delhi: General Motors Co will recall 155,000
vehicles in India, its largest such exercise to
date in the country, in order to fix wiring
problems linked to a remote keyless entry
accessory.
 Sony recalls four lakh
VAIO laptops

Technology giant Sony has recalled over four lakh units of its
successful VAIO brand laptops due to potential burn hazards
from overheating and short circuits.
While the company is recalling 73,000 units sold in the US
market over the past one year, the number of potentially
faulty models across the world is said to be over four lakh.
Thank
you