Chapter 6

COMMUNICATING

SHAWN NASSER T. AGSAOAY

&
ALLAN G. DAQUIOAG
WHAT
IS
COMMUNICATION:

IS A PROCESS OF SHARING INFORMATION THROUGH

SYMBOLS, INCLUDING WORDS AND MASSAGES.
BY MORRIS PHILIP WOLF & SHIRLEY KUIPER

COMMUNICATION MAY HAPPEN BETWEEN

SUPERIOR AND SUBORDINATE, BETWEEN PEERS,
BETWEEN MANAGERS AND A CLIENT OR A CUSTOMER,
AND BETWEEN AN EMPLOYEE AND A GOVERNTMENT
REPRESENTATIVE.
FUNCTIONS OF COMMUNICATION

INFORMATION FUNCTION

MOTIVATION FUNCTION

CONTROL FUNCTION

EMOTIVE FUNCTION
INFORMATION FUNCTION

INFORMATION PROVIDED THROUGH COMMUNICATION MAY

BE USED FOR DECISION-MAKING AT VARIOUS WORK
LEVEL AT THE ORGANIZATION.
MOTIVATION FUNCTION

COMMUNICATION IS ALSO OFTENTIMES USED AS A MEANS

TO MOTIVATE EMPLOYEES TO COMMIT THEMSELVES TO
THE ORGANIZATIONS OBJECTIVES.
CONTROL FUNCTION

WHEN PROPERLY COMMUNICATED, REPORTS, POLICIES,

AND PLANS DEFINE ROLES, CLARIFY DUTIES,
AUTHORITIES AND RESPONSIBILITIES
EFFECTIVE CONTROL IS THEN FACILITATED.
EMOTION FUNCTION

WHEN FEELINGS ARE

EXPRESSED
 Communication Process
ACCEPTS
SENDER OR
THEN PROVIDES FEEDBACK
REJECTS
TO

DEVELOPS
IDEA

DECODES
ENCODES

THE TRANSMIT
MESSAGE TO WHO
RECEIVES
RECEIVER MESSAGE
8 STEPS OF COMMUNICATION
PROCESS
DEVELOP AN IDEA
ENCODES
TRANSMIT
RECEIVE
DECODE
ACCEPT
USE
PROVIDE FEEDBACK
 DEVELOP AN IDEA
THE MOST IMPORTANT STEP IN EFFFECTIVE COMMUNICATION.

ENCODE
THE NEXT STEP IS TO ENCODE THE IDEA INTO WORDS, ILLUSTRATIONS,
FIGURES, OR OTHER SYMBOLS SUITABLE FOR TRANSMISSION.

TRANSMIT
AFTER ENCODING, THE MESSAGE IS NOW READY FOR TRANSMISSIN
THROUGH THE USE OF APPROPRIATE COMMUNICATION CHANNEL.

RECEIVE
THE NEXT STEP IS THE ACTUAL RECEIVING OF THE MESSAGE BY THE
INTENDED RECEIVER.

DECODE
THE NEXT STEP DECODING, MEANS TRANSLATING THE MESSAGE FROM THE
SENDER INTO A FORM THAT WILL HAVE MEANING TO THE RECEPIENT.
 DECODE
THE NEXT STEP DECODING, MEANS TRANSLATING THE
MESSAGE FROM THE SENDER INTO A FORM THAT WILL HAVE
MEANING TO THE RECEPIENT.

ACCEPT
THE NEXT STEP IS FOR THE RECEIVER TO ACCEPT OR
REJECT THE MESSAGE.

USE
THE NEXT STEP IS FOR THE RECEIVER TO USE THE
INFORMATION.

PROVIDE FEEDBACK
THE LAST STEP IN COMMUNICATION PROCESS IS FOR THE
RECEIVER TO PROVIDE FEEDBACK TO THE SENDER.
FORMS OF COMMUNICATION
VERBAL COMMUNICATION
ORAL
WRITTEN

NONVERBAL COMMUNICATION
VERBAL COMMUNICATION:

VERBAL COMMUNICATIONS ARE THOSE TRANSMITTED

THROUGH HEARING OR SIGHT.
 CLASSES OF VERBAL
COMMUNICATION
ORAL COMMUNICTION
WHERE MOSTLY INVOLVES THE WORDS OF SENDER,
ALTHOUGH SOMETIMES, OPPORTUNITIES ARE PROVIDED FOR
SEEING THE SENDERS BODY MOVEMENTS, FACIAL EXPRESSION,
GETURES AND EYE CONTACT.

WRITTEN COMMUNICATION
WHERE THE SENDER SEEKS TO COMMUNICATE
THROUGH THE WRITTEN WORD.
NONVERBAL COMMUNICATION

NONVERBAL COMMUNICATION IS A MEANS OF

CONVEYING MESSAGE THROUGH BODY LANGUAGE, AS
WELL AS THE USE OF TIME, SPACE, TOUCH, CLOTHING,
APPEARANCE, AND AESTHETIC ELEMENTS
BARRIERS TO COMMUNICATION
BARRIERS TO COMMUNICATION

PERSONAL BARRIERS

PHYSICAL BARRIERS

SEMANTIC BARRIERS
PERSONAL BARRIERS

ARE HINDRANCES TO EFFECTIVE COMMUNICATION

ARISING FROM A COMMUNICATORS CHARACTERISTICS AS
A PERSON, SUCH AS EMOTIONS, VALUES, POOR
LISTENING HABITS, SEX, AGE , RACE, SOCIOECONOMIC
STATUS, RELIGION, EDUCATION, ETC.
PHYSICAL BARRIERS

REFERS TO INTERFERENCES TO EFFECTIVE

COMMUNICATION OCCURING IN THE ENVIRONMENT
WHERE THE COMMUNICATION IS UNDERTAKEN.
 SEMANTIC BARRIERS

IS THE STUDY OF MEANING AS EXPRESSED IN SYMBOLS.

WORDS, PICTURES, OR ACTIONS ARE SYMBOLS THAT
SUGGEST CERTAIN MEANING.
OVERCOMING BARRIERS TO
COMMUNICATION

USE FEEDBACK TO FACILITATE UNDERSTANDING AND

INCREASETHE POTENTIAL FOR APOPRIATE ACTION.
REPEAT MESSAGES IN ORDER TO PROVIDE ASSURANCE
THAT THEY ARE PROPERLY RECEIVED.
USE MULTIPLE CHANNEL SO THET THE ACCURACY OF THE
INFORMATION MAY BE ENHANCED
USE SYMPLIFIED LANGUAGE THAT IS EASILY
UNDERSTANDABLE AND WHICH ELIMINATES THE
POSSIBILITY OF PEOPLE GETTING MIXED-UP WITH
MEANINGS.
MANAGEMENT INFORMATION
SYSTEM
 MANAGEMENT INFORMATION SYSTEM (MIS) IS
DEFINED BY BOONE AND KURTS AS AN
ORGANIZED METHOD OF PROVIDING PAST,
PRESENT AND PROJECTED INFORMATION ON
INTERNAL OPERATIONS AND EXTERNAL
INTELLIGENCE FOR USE IN DECISION-MAKING.
THE MIS RELATION TO DIFFERENT DEPARTMENTS OF
ORGANIZATION
MANUFACTURING MARKETING

MANGEMENT
FINANCE INFORMATION PERSONNEL
SYSTEM

RESEARCH
ENGINEERING &
DEVELOPMENT
 PURPOSES

TO PROVIDE A BASIS FOR THE ANALYSIS OF EARLY

WARNING SIGNALS

TO AUTOMATE ROUTINE CLERICAL OPERATIONS.

TO ASSIST MANAGERS IN MAKING ROUTINE DECISIONS

LIKE SCHEDULING OR ASSIGNING ORDERS TO MACHINE
OR REORDERING SUPPLIES.

TO PROVIDE THE INFORMATION NECESSARY FOR

MANAGEMENT TO MAKE STRATEGIC OR
NONPROGRAMMED DECISIONS
 END
OF
PRESENTATION