African and Pakistan Fashion

Marketing and Promotion Plan Marketing Theory and Application

Beijing Keji University of Science and
Technology

Presented by Bridget,
Sania, Dorra
contents

Section 1: Introduction
Section 2: mkvbndflbkngbjkn
Fashion is
life,
Section 3:
Fashion is
people,
Feav
Fashion is
about
identity
Section 1
Introduction

We all need clothes, some wear clothes, others get their

names worn
Introduction
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Section 2
History of African and Pakistan
Clothing
Globalize now, or die
Introduction
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Section 3
Determining Target Market

location is important, but the people behind the strategies

matter more
Introduction
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Section 4
Indentifying the Product

Its easier to become less creative than to become more

creative, explore your creativity and have no bounds
Introduction
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Section 5
Theoretical Foundations (SWOT etc.)

A business plan is theory in action, know the theory, practice

the art

SWOT analysis
Opportunities-O
1. Positive trade climate; SINO-
PAK ; SINO-AFRICA
2. Strong will to spend
3. Increasing awareness
especially in the young
generation
4. Desire for cultural exchange
5. Increasing incomes all round
6. High urbanization rate
7. Online information highly
regarded in China
8. Word of mouth a strong
adverting tool
9. Urban development
10.No threatening competitors
Threats
1. Herding behavior
2. Abundant western brands
3. Desire to buy Local brands
4. Trade climate could change
5. Global market prices and
Strengths-S Weakness-W
1. Cultural products 1. High initial investment
2. Strong will to spend 2. Chinese tend to be more interested in
3. Chinese consumers
getting more demanding
and pragmatic
Western brands
4. Chinese consumers focus
on value so intensely
5. 80% of the material locally
sourced
6. Creative designs
SO Strategy WO Strategy
1. Trade cultural 1. Create futuristic designs(W2,O3,O4)
products(O3,O2,S1) 2. Maximize stock( W1,O2,O5,)
2. 20% of raw material imported 3. Collude with international and local shops
from Pakistan and Africa. to set high prices(W1,W2,O2,O4,O9,O10)
(O1,O4,S3,S5)
ST Strategy WT Strategy
1. Alliances with international
and local brands(T2,T3,S1,S4 1. Marketing in international brand popular
S6) local brand outlets(T2,T3,O3)
2. Involve in trade exhibitions
and WTO.
Section 6
Budgeting and Financial plan

Money, Money, Money

Introduction
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Section 7
Marketing and Promotion Strategy

Products dont sell products, people sell products,

understand your market
Introduction
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Section 8
Conclusion

Without my identify, I am naked

Introduction
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