Porter Five Forces Analysis

Bargaining power of buyer

Threat of entry - High
- Physiology & Psychology
- Low
- Price Sensitive Person ( Physiology)
- Oligopoly Market - More concern about the quality
- Operation cost ( Psychology)
Rivalry among the
- Oil Price established companies
- Ticket Price -High
- Compete among
themselves
Bargaining Power of Supplier Substitute
- High - High
- Amenity - Budget Airline
- Ecofriendly - Promotion
- Long term agreement - Pull away customer from the competitor