DB Group - All States

TO BE THE LARGEST AND MOST ADMIRED
MEDIA BRAND ENABLING SOCIO-ECONOMIC

CHANGE
CORE VALUES
CORE VALUES Ambition
Ambition | Differentiator| Ground
| Differentiator | Ground Connect
Connect| Focus
| Focus OnOn
Goals
Goals| Respect And Recognition
| Respect And Recognition
BRANDBRAND VALUES
VALUES Trendsetting
Trendsetting | Result-oriented | Analytical
| Result-oriented | Connected
| Analytical | Connected
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
AND MOSTADMIRED MEDIA BRAND
ADMIRED LANGUAGE ENABLING
MEDIA SOCIO-ECONOMIC
BRAND ENABLING CHANGE
SOCIO-ECONOMIC CHANGE 2
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Indias Most Read Daily
Source IRS 2012Q4 , Gross AIR Figs in Mn
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
DB is the 4th largest daily in the world
and the only Indian newspaper in the
top 5 Club
Source: World Association of newspapers and news publishers
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Dainik Bhaskar Group Coverage
14 States
62 Editions
4 Languages
58%of Indias
land area
51% of Indias
market potential
49% of Indias
urban population
~44mn
Readers
Source IRS 2012Q4/ Census 2011/Indicus Market skyline 2015
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
A seamless high value footprint
The DB footprint covers a third

of Urban India
Offering 20 of Indias 1Mn+

Cities, 180 1L+ Cities and more
than 1,600 other Urban Towns
The footprint virtually mirrors the

HSM footprint of a GEC
Source: As per Dainik Bhaskar Circulation coverage and

IRS 2012
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Offering unprecedented reach
% Share of Reach of Dailies in each

State (Urban)
Source: IRS 2012 Q4 * Divya

Bhaskar
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
More than 50% growth in circulation in
last 5 years
Figs in
Total MP CG Raj Guj Pun Har Chd Jhk Mah Bih
Lacs
2010 35.45 6.86 2.54 10.72 9.46 1.95 2.49 0.83 - - -
2016 54.42 9.5 3.25 15.2 9.65 2.1 3.55 1.07 2.05 4.25 3.25
Circ
18.97 2.64 0.71 4.48 0.19 0.15 1.06 0.24 2.05 4.25 3.25
Growth
With equal New
contribution from Existing Markets(50%) Markets(50%)
Source: ABC
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Increase in circulation with a higher
cover price realization
C AGR
Average 12%
Monthly
subscription
price in Rs.
Mar- Mar- Mar- Mar- Mar-

12 13 14 15 16
Testament to superlative content & brand

salience
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
RAJASTHAN
TO BE
TO THE LARGEST
BE THE AND
LARGEST ANDMOST
MOSTADMIRED MEDIA BRAND
ADMIRED LANGUAGE MEDIAENABLING SOCIO-ECONOMIC
State Profile
Rajasthan is the largest ( Area- wise) state in India. Shares its

borders with Punjab, Haryana, UP, MP and Gujarat
Jaisalmer, Udaipur, Jodhpur, Ajmer, Bikaner, Alwar, Amber

and Chittorgarh are some of the key cities and towns of the
state
Rajasthan Accounts for 6% of Indias population of India
40% of the DMIC passing through the state and the dedicated
freight corridor are major economic drivers for the state
Source Census of India 2011
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
State Potential & Consumption
Rajasthan is a Rs.3.60 Lac Crore Market. While Urban Rajasthan

has a 24% share of the state Population, it contributes close to
43% of the Consumer Wallet
Annual Annual Annual Annual

Annual HH HH HH HH HH
Expenditure Expendit Expendit Expenditu Expenditu
State ure ure re re
Clothing
Total HH Consumer &
Expenditure Food FMCG Durables Footwear
Rs. Crs Rs. Crs Rs. Crs Rs. Crs Rs. Crs
Rajasthan 3,59,076 1,14,022 31,133 18,260 31,399
Rajasthan Urban 1,55,297 31,734 12,125 10,736 11,045
Rajasthan Rural 2,03,779 82,288 19,008 7,523 20,353
Rajasthan Urban
Mkt Share 43% 28% 39% 59% 35%
Source : Indicus Market Skyline India ,
2014
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Jaipur, Jodhpur, Kota & Bikaner Contribute 40% of Urban Consumption
Househol
Durabl d
e Process Footwe Applianc Personal Educati
Market Size
FMCG Goods ed Food ar es Care on
Rs.
Crs Rs. Crs Rs. Crs Rs. Crs Rs. Crs Rs. Crs Rs. Crs
Rajasthan
Urban 12,125 10,736 7,415 1,825 4,061 1,785 4,643
4 Cities
( Ja+Jo+Ko+
Bi) 40% 47% 42% 41% 47% 42% 51%
Source : Indicus Market Skyline India ,

2014
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Dainik Bhaskar commands the most
prime market of Rajasthan i.e. Jaipur
Jan - Dec 2015 Jan - Dec 2014
% Higher % Higher
Dainik Patrik Dainik Patrik
Editions (DB over (DB over
Bhaskar a Bhaskar a
Pat) Pat)
44838 45458
Jaipur 519702 16% 493297 9%
6 9
Alwar 117542 94216 25% 106208 95168 12%
10281 10041
Ajmer 62134 -40% 57680 -43%
5 0
11067 16406
Udaipur 122929 11% 112962 -31%
5 0
Bikaner 48386 53743 -10% 47031 53858 -13%
20454 21417
Jodhpur 152514 -25% 150137 -30%
0 3
17585 17212
Kota 103151 -41% 97007 -44%
9 2
Bhilwara 57964 83550 -31% 52238 81082 -36%
Nagaur 37984 36204
Pali 71655 85543 -16% 68139 86166 -21%
Dainik Bhaskar grew by 6.5% in 2015 over 2014
13304 13424
Sikar 131253 -1% 122891 -8%
Rajasthan Patrika lost copies by 0 10% in the most lucrative market 8 i.e. Jaipur during
Sri 10667the same period 10765
Source: ABC 62134 -42% 52305 -51%
Ganganagar
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
AND
3
BRAND ENABLING
0CHANGE
Rajasthan seems like a 2 player market
-Critical difference lies beneath the surface
Source: IRS 2012

Q4
TO BE
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BE THE AND
LARGEST MOST
Dainik Bhaskar Edge - Leader in Jaipur
Source: IRS 2012 Q4
TO BE
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BE THE AND
LARGEST MOST
MADHYA PRADESH
& CHHATTISGARH
TO BE
TO THE LARGEST
BE THE AND
LARGEST ANDMOST
State Profile Madhya Pradesh
Madhya Pradesh (MP) is situated in Central India
The state is bordered by Uttar Pradesh, Chhattisgarh,

Maharashtra, Gujarat and Rajasthan
It is Popularly known as the Heart of India. It Ranks 6th in

India with a population of 72.6 million (2011 census)
Hindi is a standard language spoken in Madhya Pradesh
Bhopal, Indore, Gwalior, Ujjain, Jabalpur are some of the key

cities of the state
Madhya Pradesh is among the fastest growing states in

India; GSDP grew at a CAGR of 12.83% during 2004 -05 to
2014 -15
Source IBEF 2015
TO BE
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BE THE AND
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State Profile - Chhattisgarh
Chhattisgarh was formed in 2000 by carving out 16 south-

eastern districts from the state of Madhya Pradesh
It is the 10th largest state in terms of geographical area,

the 3rd largest in terms of forest area and has the 2nd
largest mineral reserves in India
Raipur (Capital), Bhilai, Durg, Bilaspur, Korba and

Rajnandgaon are some of the major cities of the state
The sex ratio of 964 females for 1000 males is higher than
the all India sex ratio of 914
Chhattisgarh shares its borders with Maharashtra, MP, UP,

Odisha, Jharkhand and AP
Source IBEF 2015
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BE THE AND
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State Potential and Consumption
Mkt Mkt
Mkt Mkt Mkt
Size - Mkt Mkt Size - Mkt
Mkt Mkt Size - Size - Size -
Durab Size - Size - Furni Size -
Market Size - Size - Proces HH Perso
le Clothi Foot ture/ Educ
Food FMCG sed applian nal
Good ng wear fixtur ation
food ce care
s es
MPCG 113,79 21,06
37,889 - - - - - - -
State 4 2
MPCG 12,02 11,50
39,161 16,393 9,612 1,940 875 4,845 2,440 5,698
Urban 6 3
Source: Indicus Analytics 2014-15

Data suppressed as sample size being low in other categories for the
MPCG state
TO BE
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Dainik Bhaskar dominates MPCG
Jan - Dec 2015 Jan - Dec 2014
% Higher % Higher
Dainik Dainik
Editions Patrika (DB over Patrika (DB over
Bhaskar Bhaskar
Pat) Pat)
Bhopal 293164 310812 -6% 295997 245501 21%
Gwalior 129584 122178 6% 126825 136349 -7%
Indore 322752 308927 4% 299949 308433 -3%
Ratlam 51011 49255
Sagar 78098 75317
Ujjain 61008 59837
74191
Total MP 935617 26% 907180 690283 31%
7
Raipur 222267 197756 12% 218989 195343 12%
Bilaspur 92655 76184 22% 91288 72194 26%
Total CG 314922 273940 15% 310277 267537 16%
MPCG 10158
1250539 23% 1217457 957820 27%
Total 57
Circulation growth of Dainik Bhaskar is not coming at the expense of cover

Price
Publication Monthly CP
Premium
DB 156.00
71%
PTK 91.00 Patrika has no editions in Ratlam, Sagar & Ujjain
Source: ABC
TO BE
TOTHE LARGEST
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Dominance in MPCG
Dainik Bhaskar offers about 60% of SEC A&B newspaper readers

across Madhya Pradesh & Chattisgarh. More than double the
readership of any newspaper in this region.
Source: IRS 2012

Q4
TO BE
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BE THE AND
LARGEST MOST
BIHAR
TO BE
TO THE LARGEST
BE THE AND
LARGEST ANDMOST
BRAND ENABLING CHANGE 24
CHANGE
SOCIO-ECONOMIC
State Profile
Bihar is located in the eastern part of India. The state is

surrounded by Nepal, West Bengal, Uttar Pradesh and
Jharkhand
Patna , Gaya , Bhagalpur, Muzaffarpur and Darbhanga are

some of the key cities in Bihar
GDP Growth in Bihar is the highest amongst all states @11.5
The most commonly spoken languages in the state are Hindi

, English, Urdu and Bhojpuri, Maithili and Angika
Source IBEF , Government of Bihar website, Census 2011
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Mkt Mkt Mkt Size

Mkt Mkt Mkt
Mkt Size - Mkt Size - - Mkt
Mkt Size - Size Size -
Size - Dura Size - Furni Househo Size -
Market Size - Proces - Pers
FMC ble Clothi ture/ ld Educ
Food sed Foot onal
G Good ng fixtur applianc ation
food wear care
s es es
Rs.Cr Rs.Cr Rs.Cr Rs.C Rs.Cr Rs.Cr Rs.Cr
Rs.Crs Rs.Crs Rs.Crs
s s s rs s s s
Bihar
145,24 30,70 16,72
Jharkhand - - - - - - -
2 6 8
State
Bihar
Jharkhand 27,577 9,998 6,389 6,142 7,471 1,166 540 2,865 1,333 2,990
Urban

Data suppressed as sample size being low in other categories for the Bihar Jharkhand
state
TO BE
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BE THE AND
LARGEST MOST
SOCIO-ECONOMIC CHANGE
26
Wider coverage in Bihar & Jharkhand
post new edition launches
Circulation (Jan - Dec
2015)
%
% Lead % Lead
Lead
(DB (DB
Coverage DB PK HH DJ (DB
over over
over
PK) HH)
DJ)
10346 10878
89063 64733 -5% 16% 60%
Ranchi 8 3
Jamshedpur 40321 73425 23459 35947 -45% 72% 12%
Dhanbad 48286 51523 76827 49485 -6% -37% -2%
1920 2337 1893 1501
-18% 1% 28%
Total Jharkhand 75 31 49 65
18313 23139 17179
90260 103% -21% 7%
Patna 5 5 5
Gaya 17098 20700 20500 13000 -17% -17% 32%
Bhagalpur 34161 36035 57700 63480 -5% -41% -46%
Muzaffarpur 53204 58650 91790 83200 -9% -42% -36%
No.2 in Jharkhand with significant
2875 2056 lead4013over3314 HH & DJ in Ranchi/
40% -28% -13%
Jamshedpur
Total Bihar 98 45 85 75
No.3
Source ABC in Bihar, 40% greater than Prabhat Khabar and closing gap with DJ
& HH Bihar + 4796 4393 5907 4816
9%SOCIO-ECONOMIC
-19% 0% 27
Jharkhand Total
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
AND 73
MOST 76
ADMIRED
ADMIRED MEDIA34
BRAND
LANGUAGE 40
ENABLING
MEDIA
SOCIO-ECONOMIC
CHANGE
HARYANA
TO BE
TO THE LARGEST
BE THE AND
LARGEST ANDMOST
State Profile
Haryana has transformed from an agricultural state to a

industrial hub
It is one of the leading Indian states in terms of Per capita

income
It manufactures more than:

o 50% of total passenger cars
o 55% of Tractors
o 57% of Motor Cycles
o 25% of white goods in India
Source: IBEF 2015
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Faridabad & Gurgaon together contribute less Than 1/5th of the

states income potential
Hhs Hhs
earnings earnin
Urban No of Total Annual
Total Pop > g
Market Pop Hhs Income
Rs. 10 >Rs.3L
L+ +
Lakhs Lakhs Lakhs Rs.Crs. 000s 000s
HARYANA 276 103 55 343,690 787 2090
R/o Har Excl 246 72 48 276,090 636 1,770
Gur+ Far 89% 70% 87% 80% 81% 85%
Source: Indicus Mkt Skyline 2015
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Faridabad & Gurgaon together contribute less Than 1/5th of the

states income potential
Market
Market
Market Market Size:
Consumer Size :
Size: Size: Clothing
Market market Size Durable
Food FMCG and
Goods
footwear
Rs. Crs Rs. Crs Rs. Crs Rs. Crs Rs. Crs
HARYANA 236806 71610 18353 12513 21009
R/o Har Excl 190,306 63300 14813 10934 17,119
Gur+ Far 80% 88% 81% 87% 81%
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
The average Haryanvi is far more affluent than the

average Indian
Per Capita Durable Clothing and
Food FMCG
Expenditure Goods Footwear
Rs. PA Rs. PA Rs. PA Rs. PA
All India 15,230 5,174 3,079 4,448
Haryana 25,902 6,638 4,526 7,599
Haryana is an upwardly mobile market for all categories
Two
Urban Mkt Color Refrigerat Washing Compute
Wheele Car
Penetration TV or Machine r
r
All India 75% 44% 22% 34% 12% 19%
Haryana 79% 49% 24% 37% 13% 26%
TO BE
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PUNJAB
TO BE
TO THE LARGEST
BE THE AND
LARGEST ANDMOST
33
State Profile
Punjab is ranked first in India in terms of infrastructure

facilities offered. Its Road, rail and air transport network,
connectivity, construction of Bridges and infrastructure
facilities are amongst the best
Strong agricultural base with huge production of principal

crops such as rice, maize, sugarcane and Barley
A key hub for textile- based industries including yarn,

readymade garments and hosiery
The Government is planning to increase the contribution of
renewable energy to 2,400 MW by the year 2022
Source : IBEF 2015
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
BRAND ENABLING CHANGE34
CHANGE
SOCIO-ECONOMIC
Urban Punjab is Far more Affluent than
Rural Punjab
Distribution of
Consumer Durable U+R Urban Rural
Ownership Punjab Punjab Punjab
Television 20384 41% 59%
LPG- Stove 17388 46% 54%
Refrigerator 16115 42% 58%
Two Wheeler 9879 45% 55%
Washing Machine 6731 60% 40%
Kitchen Sink 5595 65% 35%
DVD Player 3802 55% 45%
Four Wheeler 2328 58% 42%
PC/ Desktop Computer 2288 69% 31%
Electric Geyser 1489 82% 18%
Air Conditioner 1283 88% 12%
Internet access at home 1151 77% 23%
Microwave Oven 1183 89% 11%
Source: IRS 2012 Q4
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
FMCG consumption - Distinct difference
between urban & rural lifestyle/attitudes
Distribution of FMCG U+R Urban Rural
Purchases/Usages Punjab Punjab Punjab
Soft Drinks/Fruit Juices 8972 52% 48%
Instant Noodles 7362 57% 43%
Nail Polish 5895 42% 58%
Floor Cleaner 3772 70% 30%
Ketchup/ Sauces 4239 69% 31%
Lipstick 4222 44% 56%
Ice Cream 4245 61% 39%
Coffee 3000 80% 20%
Chocolate 3109 57% 43%
Jam 2745 72% 28%
Mineral Water 2015 77% 23%
Deodorant 1015 71% 29%
Readymade Tomato
Paste 644 81% 19%
Branded Soup 766 81% 19%
Cheese Products 255 90% 10%
Source: IRS 2012 Q4
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Unmatched coverage in CPH with huge
lead over competition
Circulation (Jan - Dec
2015)
% Lead % Lead % Lead
(DB (DB (DB
Coverage DB PK DJ TT
over over over
PK) DJ) TT)
10233 5868
46905 118% 74%
Chandigarh 8 1
Ambala 47978 76483 16830 -37% 185%
Panipat 87491 49360 56303 77% 55%
Rohtak 61902 7035 18357 780% 237%
Rewari 58500 6615 20784 784% 181%
Hissar 95003 38186 50917 149% 87%
Total 35087 17767 16319
97% 115%
Haryana 2 9 1
Jalandhar 62493 72121 26478 -13% 136%
Amritsar 51235 55466 37670 -8% 36%
Ludhiana 53457 73812 43000 -28% 24%
Bathinda 27042 48198 16345 -44% 65%
Patiala 15154 22835 5875 -34% 158%
Source: ABC Total
No.1 in Chandigarh |
20938 27243 12936 No. 1 in Haryana | No.2
in 8Punjab -23% 62%
Punjab 1 2
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Unmatched coverage in CPH with huge
lead over competition
TO BE
Source: IRS 2012TOTHE
Q4 LARGEST
BE THE AND
LARGEST MOST
GUJARAT
TO BE
TO THE LARGEST
BE THE AND
LARGEST ANDMOST
State Profile
Gujarat is the growth Engine of India
FDI inflows stood at US$ 11.04 billion from April 2000 to

march 2015
In the Vibrant Gujarat Summit held in January 2015,

companies signed 21000 MOUs and are ready to invest US$
460.3 billion
At a CAGR of 15.1%, the tertiary sector in Gujarat has been

the second fastest growing sector from 2004 -05 to 2015-15
Domestic companies which have disclosed their investment

commitments in Gujarat are reliance industries , Suzlon,
Source : www.ibef..org Aug
2015 Aditya Birla Group & Videocon
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
40
Mkt
Mkt Mkt Mkt
Mkt Size Mkt Mkt Mkt Mkt
Size - Size - Size
Mkt Size - Size - Size Size Size
Furni Househ -
Market Size - - Dura Proces - - -
ture/ old Pers
Food FMC ble sed Cloth Foot Educ
fixtur applian onal
G Good food ing wear ation
es ces care
s
Gujarat 100,41 31,9 19,12
- - - - - - -
State 5 46 8
Gujarat 20,8 12,68 14,44
51,467 12,923 2,512 1,161 6,636 2,994 4,982
Urban 15 7 7

Data suppressed as sample size being low in other categories for the Gujarat
state
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Divya Bhaskar leads in Ahmedabad which
contributes to approx 50% of overall
state consumption
Circulation (Jan-Dec 2015)

DvB Lead DvB Lead
Variables DvB** GS* SnD*
over GS over SnD

Ahmedabad 452942 429000 245000 6% 85%
AVSR 752604 1049000 701000 -28% 7%
RO Gujarat 186006 231741 156199 -20% 19%
Total Gujarat 970000 1100000 873000 -27% 9%
Source: ** DvB circulation as per ABC

* GS & SnD circulation are claimed figures as they are not reported in ABC
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Divya Bhaskar creates a 2 player market,
3 player belief is a myth
Source: IRS 2012 Q4

TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
MAHARASHTRA
44
TO BE
TO THE LARGEST
BE THE AND
LARGEST ANDMOST
State Profile
58% of Urban Population of rest of Rest of Maharashtra reside
outside of Pune & and Nagpur Regions
Central Maharashta is home to 56% of the young aspirer

population
50% of the Sec AB Population reside in Central Maharashtra
A million households earning more than Rs. 3 L p.a. live in

Central Maharashtra
A Rs. 23,000 cr market for FMCG. More than the combined size
of Pune & Nagpur regions
60% of the lifestyle market is in Central Maharashtra Rs

to.10,000 crs more than Pune & Nagpur regions
Source: INDICUS Mkt Skyline of India 2015

50% of the Durable market is in Central Maharashtra
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
Source: INDICUS Mkt Skyline of India 2015
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
In ROM, Divya Marathi is clear No.2 with
a dominant lead over Sakal
Circulation (Jan- Dec

2015)
% Lead
Divya % Lead ( DvM
Coverage Lokmat Sakal ( DvM over
Marathi over Sakal)
LM)
Aurangabad 120640 107265 36669 12% 229%
Nashik 96107 85839 33674 12% 185%
Solapur 58287 55354 24470 5% 138%
Akola 21808 54895 4355 -60% 401%
Amrawati 24097 53530 15095 -55% 60%
Jalgaon 83737 85180 17531 -2% 378%
Ahmadnagar 15854 18420 15112 -14% 5%
Total RO Mah 420529 460483 146906 -9% 186%
Aurangabad, Nashik , Solapur being the fortress of Divya Marathi and

leads the Leader of Maharashtra
Source: ABC
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
In ROM, Divya Marathi is clear No.2 with
a dominant lead over Sakal
Reach %
Negligible reach variance between

-Lokmat + Sakal
-Lokmat + DvM
Other publications dont add any significant reach to the plan at
any given TG
SOURCE: IRS 2013
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
48
DvM has far higher reach in Aurangabad/
Nashik/ Solapur combined (equals to
market leader LOKMAT)
Reach %
SOURCE: IRS 2013
TO BE
TOTHE LARGEST
BE THE AND
LARGEST MOST
THANK YOU
50

DB Group - All States

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TO BE THE LARGEST AND MOST ADMIRED

MEDIA BRAND ENABLING SOCIO-ECONOMIC

Source IRS 2012Q4 , Gross AIR Figs in Mn

Source: World Association of newspapers and news publishers

Source IRS 2012Q4/ Census 2011/Indicus Market skyline 2015

The DB footprint covers a third

Offering 20 of Indias 1Mn+

The footprint virtually mirrors the

Source: As per Dainik Bhaskar Circulation coverage and

% Share of Reach of Dailies in each

Source: IRS 2012 Q4 * Divya

Mar- Mar- Mar- Mar- Mar-

Testament to superlative content & brand

Rajasthan is the largest ( Area- wise) state in India. Shares its

Jaisalmer, Udaipur, Jodhpur, Ajmer, Bikaner, Alwar, Amber

Rajasthan Accounts for 6% of Indias population of India

Source Census of India 2011

Rajasthan is a Rs.3.60 Lac Crore Market. While Urban Rajasthan

Annual Annual Annual Annual

Jaipur, Jodhpur, Kota & Bikaner Contribute 40% of Urban Consumption

Source : Indicus Market Skyline India ,

Source: IRS 2012

Source: IRS 2012 Q4

Madhya Pradesh (MP) is situated in Central India

The state is bordered by Uttar Pradesh, Chhattisgarh,

It is Popularly known as the Heart of India. It Ranks 6th in

Hindi is a standard language spoken in Madhya Pradesh

Bhopal, Indore, Gwalior, Ujjain, Jabalpur are some of the key

Madhya Pradesh is among the fastest growing states in

Source IBEF 2015

Chhattisgarh was formed in 2000 by carving out 16 south-

It is the 10th largest state in terms of geographical area,

Raipur (Capital), Bhilai, Durg, Bilaspur, Korba and

Chhattisgarh shares its borders with Maharashtra, MP, UP,

Source IBEF 2015

Source: Indicus Analytics 2014-15

Circulation growth of Dainik Bhaskar is not coming at the expense of cover

Dainik Bhaskar offers about 60% of SEC A&B newspaper readers

Source: IRS 2012

Bihar is located in the eastern part of India. The state is

Patna , Gaya , Bhagalpur, Muzaffarpur and Darbhanga are

GDP Growth in Bihar is the highest amongst all states @11.5

The most commonly spoken languages in the state are Hindi

Source IBEF , Government of Bihar website, Census 2011

Mkt Mkt Mkt Size

Source: Indicus Analytics 2014-15

Haryana has transformed from an agricultural state to a

It is one of the leading Indian states in terms of Per capita

It manufactures more than:

Source: IBEF 2015

Faridabad & Gurgaon together contribute less Than 1/5th of the

Source: Indicus Mkt Skyline 2015

Faridabad & Gurgaon together contribute less Than 1/5th of the

Source: Indicus Mkt Skyline 2015

The average Haryanvi is far more affluent than the

Haryana is an upwardly mobile market for all categories

Source: Indicus Mkt Skyline 2015

Punjab is ranked first in India in terms of infrastructure

Strong agricultural base with huge production of principal

A key hub for textile- based industries including yarn,

Source : IBEF 2015

Source: IRS 2012 Q4

Source: IRS 2012 Q4