Millennial's

Interaction
With News
Media
Kyle Cousineau, Mary Ellen Riley,
Andrea Regrut, Sarah Roti
Purpose and Goal of Study

What Platforms are used

Why that platform is used

Knowledge of current events

 Previous Studies
The missing aspects of the research
percent of participants actively reading the article rather
than just the headlines and titles.
What reasons beyond culture, values and beliefs that
motivate news media consumption.
What topics are in the highest demand for Millennials?
 RQs
RQ1: Is there a correlation between the
frequency that millennials use social media and
how often they check up on current events?
RQ 2: Is there a difference between millennials
under the age of 19 and millennials over the
age of 19 in terms of their frequency of
checking social media?
RQ3 Is there a difference between how lower
classmen and upper classmen use social media
for browsing or to communicate with their
friends?
RQ 4 Is there a correlation between the
frequency that millennials use social media and
the amount of interest millennials have in
staying updated on current events?
Results of Testing
Correlation Test
correlation value of .1091089451179962
weak positive correlation between
how often millennials use social media and how often they check up on current
events
T-Test
P value that equals 0.0322
3.22% chance that the difference between those over 19 and those under 19 is
due to random chance
>.05= statistically significant
makes logical sense
Chi-Square Test
P=.6388
is no correlation between how lower and upper classmen browse and
communicate with friends on social media
 Methods
Sample Size
When trying to get an accurate sample size of 50 people,
between the 4 of us we sent out 70 online surveys and
received 51 responses leaving us with a 72.8 response rate.

Sampling tech.
For sampling methods we used an online tactic. Due to the
fact that we emailed the class and other people that we used a
non-random sampling method of convenience and snowball
sampling.

Constructs/variables
Some of the variables that we used are age and social
media sites used.
 Results/discussion/Practical
implication - Sarah
Correlation Test:
There is little to no correlation between the numerical values of how often
millennias use social media and how often they check current events
T-Test:
The results show that millennias under the age of 19 use social media more often than
those over the age of 19.
Chi Test:
we cannot say that there is a difference between how lower classmen and
upperclassmen use social media for browsing or if they use it to communicate with
their friends.

our results had some correlation to the studies presented in our literature review and
along with those similarities came insightful differences as well.
Limitations/recommendations for future
study
Some of the limitations that we found was that it was harder than
we thought getting enough people to complete our survey

We also had a smaller population so we could not generalize our

findings.

Our recommendations for future studies is to conduct a larger

sample size so that they will be able to generalize their
findings to a larger population.

Another recommendation is to use more than online surveys

because we found that more people will be willing to take the
survey if you ask them in person.