A Premier Women B-School with Indian Ethos and

Values

Herbal Bathing Soap manufacturing project

Submitted by:
Under guidance of
Annu Kanwar
Dr. B.S.Rathore
 Promotors idea
Huge Market for herbal soap
Low capital Requirement
Easy availability of raw material
 Company description
Name of the company
Praakrtic Soaps Enterprises
Name of owner
Annu Kanwar
Product
Herbal bathing soaps
Multani soap
Aloe Vera Soap
Location
Lakshmangarh
 Vision & Mission
Vision
Our vision is to be the world's most dynamic Natural products
company, creating sustainable solutions essential to a better, safer
and healthier life for people worldwide.
Mission
Our mission is to create value for customers and shareholders by
continually improving health, reducing preventable illnesses and
enhance beauty(feel) through the use of our soap. We want every
person feel beautiful.
 Core values
Integrity & Teamwork
We will work together on the principle of mutual trust & transparency
in a boundary-less organization.
Respect for individual
Recognize individuals contribution in the growth and development of
the company. Treat all employees and customer with respect and
dignity.
Creativity & innovation
Encourage creative experimentation, embrace new ideas and
institutionalize continuous improvement in all aspects of business and
performance.
Social responsibility
Dedicate efforts to the social and environmental issues to enrich the
quality of life of the community.
 Product Mix
There will be initially two types of soaps that will be manufactured:

Particulars Size Prize

Aloe Vera Soap

125g 20

75g 11

Multani soap

125g 50

75g 30
 Industry Analysis
SWOT
Analysis
Strengths Weakness
Easy raw material availability Not widely known to all
Proximity to market customers
Low Capital

Opportunity Threats
Growing consumer market in New Entrants
herbal soap Competition
Top choice among Herbal
soaps to expand business
 Five Force Analysis
Threat from new entrants Bargaining power of
High R&D cost Suppliers
Less access to distribution Low bargaining power
Difficult to differentiate the Low impact of input on
product differentiation
Existing competitors
Patanjali
Dove
Hamam
Himalya
Ojas
Buyers bargaining Threat From
power substitutes
High buyer profit Only one: Liquid
High switching cost
Soap
Less number of
substitutes
 Objective Of Research
Forecast the demand
To Know about the demand and supply gap
what new could be offered for customer
What is the price range a customer is willing to pay
What services do customers expects from a new firm
Are the customers satisfied from the existing products in the
market
 Research Methodology
Sampling Technique:
Convenience sampling Technique
Sample Size: The sample sizes for customers were 100 and for
manufacturers and retailers it was 10.
Nature of data
Primary
Secondary
Research Tool:
Questionnaire Method
Interview Method
Question.docx
 Demand and Supply Gap
Particular Demand Supply Gap
s (Piece) (Piece) (Piece)

Multani 1133475 11133156 201634

soap 3
Aloe vera 1565275 15374359 278366
soap 2
Total 2698751 26507516 480000
6
 Estimated Sales
The sales of the company are expected to grow by 10%
approximately every year

Year Sales Forecast (Piece)

1 480000

2 528000

3 580800

4 638880

5 702768
 Technical Analysis
Land
We will require 3000 square feet

Machines & Equipment

Mixture
Triple Roller
Boulder
Cutting Machine
Packaging Machine
boiler
 Employees Required
Type of Number Pay Scale Total Amount
personnel Payed
(per month)
Required
(in rupees)
Manager 1 25000 25000
Accountant 1 11000 11000
Skilled 3 7000 21000
Semi-skilled 2 6000 12000
Unskilled 2 5700 11400
Sales Person 2 11000 22000
R/m 1 10000 10000
Security 2 6500 13000
Guard
Total 14 125400
 Financial Analysis
Cost of
project
Particulars Cost(in rupees)
Land & Site
development 400000
Building 400000
Plant & Machinery 450000
Miscellaneous Fixed
Assets 80,000
Preliminary Expenses 20,000
Preoperative Expenses 10000
Provision for
Contingency 10000
Working Capital Margin 50000
Total 1420000
 1st 2nd 3rd 4th 5th
year year year year year
Net Cash 224,6 375,1 540,1 842,5 1,194,2
Accruals 50 07 01 99 98

Profit Volume Ratio 30%

Break Even Point in terms unit 366405

Working Note
PV ratio = Contribution/sales*100
=13104793.5/43481902*100
=30%
 Performance Indicators
1 2 3 4
Year 0 year year year year year 5 year
Net cash 2134 3167 4298 6456 10399
flow -1470000 88 74 57 02 10
NPV 219,074.69
IRR 18%
MIRR 16%
Year 1 2 3 4 5
Net
Profit 224650 375107 540101 842599 1194298
Total
Investme
nt 1420000 1420000 1420000 1420000 1420000
ROI(%) 16 26 38 59 84
 References

www.slideshare.com
wwwscribd.com
https://www.google.co.in/search?q=pbit&rlz=1C1DFOC_enIN710IN710&oq=
pbit&aqs=chrome..69i57j0l5.3555j0j7&sourceid=chrome&ie=UTF-8#q=
what+is+debt+coverage+ratio
https://www.google.co.in/search?q=photos+of+multani+stone&rlz=1C1DFO
C_enIN710IN710&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwibl5W768DT
AhXKQI8KHYaaDf0QsAQIJg&biw=1517&bih=735#imgrc=IExiBC6Gf9QSGM
:
Thank you