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Sales Prospecting
Acquired Pivotal
Supports ad hoc queries in relational database
Use external market databases to create prospect
databases
Did not integrate with OMD
Customer information had to be re-entered
Inconsistencies existed
Licenses lapsed
Sales people adopted contact management tools
CRM applications developed internally
Service alerts, excess volume reports
Lack of integration
Duplication of data
Data inconsistencies
Trouble with migrating data
Central IT staff small
Difficult to supply support, training for multiple
systems
Competition employing ERP
Many had eBusiness solutions
OMD had proprietary database and could
not move to eBusiness
Prentice Hall, 2005: Enterprise Resource Planning, 1st Edition ICS-6
Information Systems Study