Matthijs

Seminars Monteyne
2016-2017
 22 November 2016 - 18.15 - A3

why, what and how of intercultural compete

Self-awareness
Awareness of surrounding
Difficulties of interpreting foreign
experience
Forever unknowing of cultures
Preparation is key
Gut feeling
Presenting yourself consciously
Most notable topics
Get to know yourself!
It was very clear that knowing yourself and being self-
aware is essential when working with other cultures. We
will never understand other cultures as much as we do
with our own. Having an open mind and being self aware
helps to create successful partnership.
I find this the most important part of the presentation
because I have experienced this before and have
struggled with it. I thought this was the most truthful
statement of the presentation.
Most notable topics
Dont ask for input if they dont have any. If they
have ask it!
Working with other cultures can be made easier if you
have a good idea of what they perceive to be ethical
business. Mr. Buyens indicated that as long as you dont
know the market you should be collaborating.

Interesting about this is that you first have to know a

culture before knowing what they want. Knowing a
culture demands having experience with a culture. Only
after this business can go smoother. Experience is
Overall thoughts on the seminar
Interesting to hear from own experience
Good combination between theory and cases
The purpose of the seminar was clear & was achieved
Beneficial for self-awareness
Stimulating
15 November 2016 - 15.00 - A 3

ropean policy/ Social affairs

What does it take to educate
everyone to a certain level
Sustainable job creation
Policy making
Funds
Most notable topics
It is possible to be sustainable
Sustainability is possible when policies are in place and
people are satisfied with those policies. We require a
minimum learning for citizens which will help out overall.
I think the idea of having an overall minimum
requirement for learning could be a good thing but I think
its a long way from the truth as we cant function
without lower ended jobs.
Overall thoughts on the seminar
Overall very technical information which made me lose
track sometimes
The idea behind promoting Social Rights is very
interesting but policies seem hard to make and it could
mean that its far from finished
Its a good thing someone is working on it with such
care
Having a more flexible economy sounds very appealing
to me
18 October 2016 15.00 - A4

Cross Generational Marketing

Only thing that is certain is
change
Interactive presentation
The young play huge role in
marketing
Awareness of generations
Fast moving
Most notable topics
Self-awareness and awareness of others
Looking at generations before something mayor is
happening is important to predict the future. But
remember the future cannot be predicted! Generations
give a good indication of what is happening, what will
work & what will not. Making it universal is hard but not
impossible
Something I would of never thought of brought in a very
interactive way. Generations are the future and we
should look at the developments around us even though
its not always relevant (example emoji's)
Most notable topics
Fast moving consumer market
Things are happening fast and you should jump on every
change you get to make money.
I think he combined the reality with marketing very well.
Out of a lot of courses we get the memo that the market
is now moving faster than ever. Having this interactive
experience confirmed this and even gave it more power.
Overall thoughts on the seminar
Interactive aspect of the seminar made it interesting
from start to finish
School related topics could be extracted from the
presentation
Gave insight on how generations can be relevant in
business
Enthusiasm of the speaker made it easy to sit through
Cases were very clear and relevant
25 April 2007- 18.15 - A2

ternational sales in practice

Belgian culture in other markets
Barriers for business
Problem solving
Miscommunication/Misinterpretati
on
Intercultural management
Most notable topics
Problems entering new markets
Countries have other standards making it difficult to
make your product universal. A lot of things about a
product have to change to enter another market. The
management of people is done in a different way.
She brought everything from her own experiences. It was
interesting to hear her talk about problems that occur
when not completely aware of the market.
Most notable topics
Problems when selling in retail
When selling in retail you cant take up to much space
and you have to be very clear of what it is youre selling.
Again, her own experience was a good way to explain
problems which occur even in our own country. It is
something notable that I will remember just because of
the way she brought the information.
Overall thoughts on the seminar
Own experience was a good way to show possible
problems
The level of English was a little bit lacking but
personally I didnt have a problem with it
She also had a purpose of promoting her facebook and I
thought that was a nice way to finish the presentation.
The content of the presentation was clear and relevant
for international business management
It gives you an idea of what can happen after the
studies
 02 May - 16.45 to 18.15

arketing and Logistics of Hello Fresh

New concept distribution
Steps in reaching in growing a
small company
Unexpected problems
Concept illustration
Most notable topics
Customer base changes during seasons
There is a seasonal change of customers in businesses.
Reason being that interests change because of weather
and overall feeling. They illustrated this by saying that
there is an outflow rate of 30% of the customers.
Interesting to get insight on how customer base can
change and how you can survive those periods.
Most notable topics
Use of hubs to win terrain
Using new hubs to transport to new parts of countries
(Benelux) is needed for their business plan. Management
of transport is been looked at and this is the overall best
method keeping in mind freshness, economy and
reserves.
Seeing something like happening in real life is interesting
because we only see this in business cases. Its a good
thing that we see school related theory been performed
in real life.
Overall thoughts on the seminar
The first speaker had an interesting topic to talk about. I
think a lot of people lost track of the second speaker
because of the topic
A lot of school related topics done in real life, made it
interesting
The presentation was not very deep
The overall enthusiasm of the speakers made it hard to
keep track of the topics
It gave me the idea that they value profit making more
than branding this is visible in the decisions they make
about distribution. This with continues payment instead
Own interests
ave done many seminars over the past year but these are the most nota
 21st of March 19.30 to 21.40

AIESEC Possibility of internship abroad

Company information
Practical information about
foreign internship
Testimonials
Networking event
Proposals of internship for IBM
Most notable topics
Possibility for internships are endless
A lot of companies abroad need western internships with
language skills. A lot of westerners get multiple
languages and only a little knowledge is often enough to
make the decision
The presentation was exactly what I hoped it would be.
There is an open environment to talk to people who went
abroad and had similar struggles. It gave a lot of
confidence.
Most notable topics
Testimonials
People across the entire world are connected through
AIESEC and are in contact with each other. If something
goes wrong there is always someone to help you in the
area.
This again gives confidence of going abroad to take an
internship. I think its a good thing that this company
exists since there is a clear demand for it.
Overall thoughts on the seminar
Topic which was relevant for IBM students
Presentation was interesting since there were a lot of
speakers
Networking event was well organised with people being
open to talk about their experiences
There was a drink afterwards which most of us could
appreciate!
Some proposals could be done, which for IBM students
is more convenient than the system currently in place.
4th of May 18.30 to 22.00

0 years after the economic crisis (debate)

Looking at past economic
https://www.facebook.com/CapitantGent/
(students organising this)
situation
Looking at current & future
economic situation
Debating about who is to blame
What is happening to save the
economy
What has to happen to save the
Most notable topics
We will need another crisis to learn from out
initial mistakes
Not a lot has been learned since the economic crisis of
2008 and everyone could agree that something radical
has to change to save the economy.
This was incredibly interesting for people who have an
interest in banking. I feel like small banks are being
focussed without them causing the problem leaving them
small. Big banks take advantage of this and small banks
therefore are sloping towards extinction.
Most notable topics
Big banks still have unsafe collateral debt
obligations
The bank crisis of 2008 stemmed out of mortgage debt
obligations which were given to everyone making them
risky. Banks nowadays do the same on other parts of the
economy creating the same hazard.
It was interesting to see how big bank spokespersons
competed against facts and figures about this happening.
Overall very fun experience
Overall thoughts on the seminar
Topic which was very relevant for IBM students
Created by students for students!
Bringing complex matters to the public is something
that hasnt been done before. It has been a while since
I've seen something so interesting.
Networking possibilities and possibility to give input
made it interactive and fun
Sometimes things are explained very complex and you
could see some people losing track.