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and
Integrating Multi-Channels
Distribution Channels
Chain of good and services that travel from the manufacturer/ vendor to the
consumer.
Multi-Channels
A marketing strategy that gives your customers more opportunities to
purchase your product.
Fun Facts and Background
Some people argue that by using a Direct Channel, the manufacture can eliminate
the intermediary and lower the price of the product. Do you think you would
make more money without the intermediary or make more with them?
Solutions
Studies show that their are multiple fallacies with this statements. In today's day and
age, the intermediaries and distribution departments carry out too many task for a
company to just takeover. You would have to train people and even though price
would decrease for one channel it would increase in others with could actually cause
you to lose money. Even though you could try to replace them, the functions,
communications, and networking couldnt be replaced. Your customer base would
drop dramatically especially when you could not get certain things like auto parts
out.
Debate Topic #2
1
http://www.supplychain247.com/photos/multi_channel_
distribution_in_the_apparel_industry/1
Reasons for Change
The changes in Multi-Channels
Distribution
vs.
- Big box retail store or superstore - Franchise
http://corporate.walmart.com/our-story/our-business
2
-I dont know what to add here...I just thought we could talk about Amazon and how
theyve made it convenient for people to order with just one click
Multi-Channel Marketing
The goal of multi-channel is to give consumers a choice, and allow customers to buy when and wherever
they want.
As customer expectations rise and technology evolves, the shift from multi-channel to omnichannel will become even more
important for brands. Customers want a seamless experience, and that experience has to be across multiple platforms.
As mentioned previously, while multi-channel allows businesses to reach customers on various platforms, it does not offer the
unified experience customers expect. Omnichannel on the other hand, does just that.
It may take some time for brands to catch up and siloes to be torn down, but for businesses who want to succeed, they need to
shift to an omnichannel strategy.
As a result of having a multi-channel strategy to sales, most companies say that their organization has experienced
increased sales (74 percent), increased consumer loyalty/acquisition (64 percent), competitive advantage (62 percent) and
better consumer experience (57 percent) Just 16 percent of businesses say that they are currently meeting all business and
analysis needs for consumer experience via multi-channel.
Future Projections
As customer expectations rise and technology evolves, the shift from multi-channel to omnichannel will
become even more important for brands. Customers want a seamless experience, and that experience has to
be across multiple platforms.
While multi-channel allows businesses to reach customers on various platforms, it does not offer the unified
experience customers expect. Omnichannel on the other hand, does just that.
It may take some time for brands to catch up, but for businesses who want to succeed, they need to shift to
an omnichannel strategy.
Lessons for Businesses
https://www.emarsys.com/en/resources/blog/what-is-multichannel-marketing/
Lessons on Teamwork Effort
Emily Braswell-
Sarah Ford-Google Slides was very beneficial, when some of us werent able to meet
up,or just to add to in between meetings.
Alicen Long-
Pros: Cons:
Every member has their views into Team members butting heads.
how we can improve our
presentation. People could lose track of work needing to
be done.
More resources.
Conclusion
References
1
http://www.supplychain247.com/photos/multi_channel_distribution_in_the_apparel_industry/1
2
http://corporate.walmart.com/our-story/our-business
http://news.sap.com/sap-survey-finds-new-opportunities-omnichannel-consumer-products-companies/
https://www.emarsys.com/en/resources/blog/what-is-multichannel-marketing/
https://ex.hhs.se/dissertations/221743-FULLTEXT01.pdf
https://www.sas.com/en_us/insights/marketing/multichannel-marketing.html
https://books.google.com/books?
id=8LJwaPuuQagC&pg=PA321&lpg=PA321&dq=arguments+between+innovative+distribution+channels+
and+multi-channel+distribution&source=bl&ots=lytprtte-k&sig=-
Z0tLCct1yjG_OaYqnGRHgP0dOw&hl=en&sa=X&ved=0ahUKEwjOlMaciK3TAhWhy4MKHa2MCrcQ6AEI
KDAB#v=onepage&q=arguments%20between%20innovative%20distribution%20channels%20and
%20multi-channel%20distribution&f=false
References
https://books.google.com/books?
id=AOS5DQAAQBAJ&pg=PA532&dq=how+does+louis+vuitton+market+its+prod
ucts+globally?
&hl=en&sa=X&ved=0ahUKEwiTsfWVkq3TAhXKxYMKHZRWCqgQ6AEIIzAA#v=o
nepage&q=how%20does%20louis%20vuitton%20market%20its%20products
%20globally%3F&f=false