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MCDONA

Pa pa ra pa pa
LDS
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PROGRAMS

1 1 1

Trust Reputatio Loyalty


Building n
Program
Device Managem
ent
Tool
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Committed to our people
Place the customer experience at the
care of all we do
Believe in the McDonalds System
Operate our business ethically
Give back to our communities
Strive continually to improve
Grow our business profitably

GOAL
S
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To demonstrate appreciation by
providing customers with high quality
food and superior service in a clean,
welcoming environment, at a great
value.
Providing opportunity, nurture talent,
develop leaders and reward
achievement.
To hold ourselves and conduct our
business to high standards of
fairness, honesty, and integrity.
To help our customers build better
communities
To provide sustained profitable
growth for our shareholders
To anticipate and respond to
changing customer, employee and
OBJECTIVES
system needs through constant
evolution and innovation.

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THROUGH
START TIMELINE.

1940 1948 1949 1954 1955


The first McDonalds A Few Changes to the French Fries and Milkshakes A New Vision
The First New
Restaurant
Restaurant Location Opens
.

7
1958
One hundred million burgers

1962
Indoor Seating

1965
Public Stock Trading

1966
McDonalds on TV

1967
The first international store

8
1974
1975 The Ronald McDOnald House
A breakfast menu is introduced Charity Opens
.

1979 2002 2005 2006


The Happy Meal McHappy Day Fifty Years of service Snack Wraps

9
2010 2014
Launching of MCCafe Custom-made burgers

2011 2015
Asian Salad All-day breakfast

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STRATEGIES
AND
PROGRAMS

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MAIN
STRATEGIES

1 2 3

MARKET MARKET SERVICE/P

PENETRAT DEVELOP ROGRAM


DEVELOPM
ION MENT
ENT
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OTHER
STRATEGIES

1 2 3 4

Makes Get rid of Add Add

menus some personaliza personaliza


tion tion
more menu
options options
local items
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CORPORATE
SOCIAL
RESPONSIBILITY

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A FOOD
CORPORATE
SOCIAL B SOURCI
RESPONSIBI NG
LITY C PEOPLE

D COMMU
NITY
E PLANET

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FOOD
CORPORATE SOCIAL
RESPONSIBILITY

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Good Food - What Were
Building On
Continuing focusing on
childrens using to enhance
the nutritional profile
Providing food and nutrition

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MORE CHOICES, IMPROVED
NUTRITION
BUILDING A BETTER HAPPY
MEAL

PROGRAMS

CALORIES, NUTRIENTS- ITS ALL


THERE
EMPLOYEE TRAINING FOR FOOD
SAFETY
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EMPLOYEENUTRIENTS-
CALORIES, TRAINING FOR ITSFOOD
ALL
MORE CHOICES, IMPROVED
SAFETY
THERE
NUTRITION
BUILDING
Adding
A more
managementA BETTER
fruits, HAPPY
vegetables,
system in MEAL
which low-
food
Select
Having
fat dairy packaging
them available in
in all
and wholeby grains 20,000
14,000 to
safety is addressed controlling
McDonalds
restaurants
Mcdonalds
biological, restaurants
during Q1 2012
menu
chemical in various
and physical
countries
hazards within
McDonalds in raw 18
globalmonths
materials and during
guidelines for
Collaborating
manufacturing through international
and distribution
childrens marketing
food and Beverage alliance IMPLEMENTATIO
N

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IMPLICATION
Upon implementing food
programs, McDonalds are
benefited by:
Retained Customer Trust
Increased Sales

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SOURCI
CORPORATE SOCIAL

NG
RESPONSIBILITY

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Good Sourcing - What Were
building On
Driving ethics, environment
and economics in our supply
chain
Promoting positive workplaces
and human rights
Continuously improving the
health and welfare of animals

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PRINCIPLES, PRACTICES AND
TRANSPARENCY for Beef Sustainability

BUILDING A BETTER HAPPY


MEAL
the Company invested
approximately $1.8 million in
on-farm field projects in
PROGRAMS collaboration with local
governments and our suppliers.

CALORIES, NUTRIENTS-
ITS ALL THERE
is to improve the overall
sustainability of our
packaging through product
design and responsible
sourcing.
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PRINCIPLES, PRACTICES AND
TRANSPARENCY for Beef IMPLEMENTATIO
Sustainability
1. Create principles and standards N
for measuring sustainable beef
2. Identify and scale sustainable
beef production best practices
3. Lead with transparency and
engagement

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PEOPL
CORPORATE SOCIAL

E
RESPONSIBILITY

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POTENTIAL CAREER PATH

CREATING OPPORTUNITY by
providing lifelong skills and
career opportunities for our
global workforce.

PROMOTING DIVERSITY AND


INCLUSION by fostering a
work environment that
values the unique
contributions of all.

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MID-MANAGEMENT
LEADERSHIP DEVELOPMENT
MCDONALD'S STAFF TRAINING PROGRAM
PROGRAMME designed to enhance McDonalds
on-the-job vocationalexperience for new mid-manager leadership
hires competencies, business acumen,
operations expertise and
HAMBURGER UNIVERSITIES
performance.
Founded in 1961 by Fred Turner
in the basement of a
McDonalds restaurant in Elk
Grove Village, Illinois.
Companys global center of
PROGRAMS excellence for McDonalds
operations training and
leadership development.
FREEDOM WITHIN A .
FRAMEWORK: GLOBAL
WOMEN'S INITIATIVE
supports the INTERCULTURAL
recruitment, LEARNING LAB
development, retention series of workshops designed
and advancement of to build skills and behaviors
women at all levels of to contribute to McDonalds
the Company, while global business growth.
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creating a culture where
MCDONALD'S STAFF
TRAINING
induction intothe company.
PROGRAMME
Staff trainers teach the operations
skills necessary for running each ofthe
11 workstations in each restaurant
Step-by-Step manuals and video tapes
IMPLEMENTATIO
N

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ACCOMPLISH
MENTS

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ACCOMPLISH
MENTS

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IMPLICATION
McDonalds programs made the
employees have the:
Personal satisfaction
Professional development

How Mcdonalds Restaurant Crew and Managers Feel About


Their Training and Development Opportunities
2011 2012 2013
Percentage of crew satisfied that they receive
the training needed to do a good job 87% 87% 89%

Percentage of managers who feel the person


they report to supports their professional
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development
COMMUNI
CORPORATE SOCIAL

TY RESPONSIBILITY

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McDonalds CSR Policies
on Community:
Improving the lives of
children and their families
through support of Ronald
McDonald House Charities
and other organizations.
Promoting education and
physical activity
Building thriving communities

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1. McDonalds Charity of 2. Happy Meal Books
Choice Foods instead of toys, accompany
Commenced in 1974, the Charity McDonalds Happy Meal.
of Choice, RMHC, helps keep
families and children close to each
other and the medical care and 3. Champions of Play
resources they need to thrive.
Intended for kids age 6 to 14, is
Ronald McDonald Houses built around physical activity or
Ronald McDonald Family Rooms nutrition.
Ronald McDonald Care Mobiles .

PROGRAMS
4. McDonalds Employee
Volunteer Program
Employees may take at
least one day off a year 5. Disaster Support
to sign up to various Activities
group volunteer Ronald McDonald Bigay
activities. Tulong is a disaster and relief
. program in the Philippines.

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RONALD
MCDONALD'SMCDONALD BIGAY
STAFF
MCDONALDS EMPLOYEE
TULONG
CHAMPIONS
TRAINING OF PLAY
VOLUNTEER PROGRAM:
Bring together
together children
childrenfrom
fromaround
around
thethe
PROGRAMME
HAPPYsend
Charities
world
Restaurants MEAL
are crew BOOKS
funded through:
members to work
world RMHC Donation Boxes
Participants
at Distribution
local charities. ofOlympic
4 miniature
Donations
attend
from public are events,
collected meet
and
athletes McHappy
paperbacks,
Volunteers donateDay/Give
roughly
blood, a Hand
4
plant by 5
seedlings,
turned and to
over learn about
PNRC, globaland
DSWD, cultures
other
support Portions
inches,health of
to parentsthe Proceeds
and children
campaigns, and collect
non-profit
organizations
Other Fund-Raisers
books, clothes, and toys for charity
IMPLEMENTATIO
N

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ACCOMPLISH
MENTS

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ACCOMPLISH
MENTS

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IMPLICATION
Upon implementing food
programs, McDonalds are
benefited by:
Retained Customer Trust
Increased Sales

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PLANET
CORPORATE SOCIAL
RESPONSIBILITY

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McDonalds CSR Policies
on Environment
Improving our carbon
intensity through enhanced
energy efficiency in our
restaurant operations and
innovations in restaurant
design and equipment.
Minimizing and diverting
waste in the restaurants and
converting waste into a
valued resource.
Managing Water
Stewardship in the
restaurants
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Best of Green
"Best of Green" is a collection of Good Neighbor, Good Grounds
best practices that illustrates McDonald's USA implemented a
progress in five categories -- used coffee grounds composting
energy, recycling and waste, program called "Good Neighbor,
sustainable sourcing, Good Grounds" in 2015 to reduce
engagement and greening the the amount of organic waste
restaurants/workplace. being sent to landfills.

PROGRAMS

Every Drop Counts


In Australia, where water scarcity is a significant concern,
water conservation is an important focus for McDonalds
restaurants. Current water management initiatives include
rainwater harvesting for irrigation and toilet flushing.
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Best of Green
Oil Recycling Program-Arcos Dorados
(the companys developmental licensee in
Latin America and the Caribbean)
Every and
created, designed Drop Counts
deployed an oil
In the U.S.,
recycling our newinrestaurant
program construction
its restaurants. The
Good
and remodel Neighbor,
standards include
program was developed with the support Good
low flow
urinals,
Ground
Over
and high efficiency
1,000 of a toilets
McDonald's
collaboration and faucets.
localrestaurants
partner andin
We also recommend
Oklahoma,
provider
installed
collectssmart
thatHawaii, the irrigation
California, to
Oregon,
used oil and be
IMPLEMENTATIO
processesto itmore
Washington and accurately
for Arizona
proper are monitor
now part
recycling when
andof
and
this how
further
landscape
between
usemuch
program, to the
outside
McDonald's,
irrigate
including
our
a new
food the partnership
supplyrestaurant
chain
franchisees and
N
Guide to Zero Waste to Landfill. A cross-
150
companystatewide
sub team schools
was formedin the Arizona
to identify
Department of Education
the steps necessary to get to School Garden
zero waste
Program
to landfill. The team identified a six-step
process that, when implemented, will
yield an estimated 90 percent diversion of
waste from landfill46at each distribution
center. SLIDE /46
ACCOMPLISH
MENTS

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pounds).

ACCOMPLISH
MENTS

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IMPLICATION
Environmental Awareness

McDonalds program has not only reduce waste and help environment it
has also lead to environmental awareness of its employees as well as their
customers. McDonalds has incorporated environmental awareness into its
crew training and hold regular environmental meetings, share information
with other owner/operators and involve local government councils, police,
community groups and the local media.

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