RASV Pvt Ltd

Coconut Water

CEOs :
Rachi Gupta (2K12B50)
Ambar Utkarsh (2K12B39)
Smita Biswas
(2K12B22)
Vandana Pandey (2K12B33)
 Company and Product Profile

COMPANY PRODUCT
SLOGAN
NAME NAME
RASV Pvt SIPCO Piyo fresh,
Ltd Jiyo Fresh

LOGO Contact

Address 203, G Pocket,

Sarita Vihar, New Delhi
Phone 08860335271
Website
www.rasvltd.com/sipco
Coconut Water
 Vision & Mission

To create value by staying the most trustful

,nutritious ,healthy and natural drink company in
Vision the minds and hearts of our customers.
Be responsible towards our planet and natural
resources ,along with producing the best quality
Missio drinks and providing our RASVers a great place to
n work.
 Product Details
A balanced blend
of 5 key
electrolytes.
Potassium,
Calcium, Comes in a
Hand harvested Sodium, convenient,
and preserved in Magnesium and recyclable
natural form Phosphorous package, so you
provided to can stay
customers hydrated
wherever you go.

SIPCO is Pure
Premium A naturally
Coconut Water
that comes from
SIPC gluten-free,
lactose-free and
the best
coconuts of O dairy-free
beverage.
India.
 Product Features

Packaging Packaged coconut water

Tetra pack Outsource Rs 0.50 per pack

Size of the packs 200ml

Price Rs 20

Flavors Classic, Mango, pineapple and

mixed fruit
 Pricing Strategy
Quantit
y to be 2,70,000 Tetra Packs
deliver Rs 8
ed (Retail
Cartons Margin)
to be 5400 Cartons
deliver
ed Rs 20 per
Rs 7 200 ml bottle of
(Margin) SIPCO
Rs. 1.50
(processin
Rs
g)
Rs
0.50(Tetra
0.50(Tetra
pack)
pack)
Rs
Manufacturi
Rs 3
3
(Raw
(Raw ng cost - Rs
material
material 5
))
 Use of By Products

Coconut cover The left over

sold to users in cream of the Profit Rs
the village near coconut will be 40,00,000/- per
by, for livestock given to other annum
feed. companies.
 Backward Integration
Office and
Procurement Raw Material Quantity
plant
West Bengal Coconut Cartel of Registered
Coconuts Cost : Rs coconut office: Flat
selected on 4/piece growers -203, G
the basis of made in the Pocket, Sarita
prescribed respective Vihar, New
specifications area. Delhi
. 1,80,000 Plant : Plot
coconuts per No -
month 431,Digha ,
West Bengal
 Infrastructure and Labour
Land and building

Employees and
Office Location Delhi
Plant Location Digha,
West Bengal
Land and Building On
lease for 20 Years
Cost of Land and Building
Rs 3 Crore
Machinery Rs 70,00,000
Labour
Engineers- 15 total
including Mechanical ,
Electrical and IT support
Human Resource 2
Employees
Finance 3 Employees
Marketing - 5 Employees
Legal advisor -2 Employees
Workers 15 Workers
 Business Model
Benefits
to
Coconu
t
growers
as well
Product for
Low sustain
placed
price of able
in
Rs 20 to busines
organiz
Main reach to s.
ed
focus general
retails
are masses.
mainly.
norther
n non-
coastal
Rajasth areas of
an, MP, India.
UP,
Delhi
etc.
Marketing Strategy and Brand Building
USP( Unique
Promotional
Market Study Selling
Strategies
Proposition)
Available in four different Expenditure on promotions
flavours. Rs 70,00,000
Total expenditure on Market
Study Rs 30,00,000
Endorsing games, college
Low cost Rs 20/-
fests, etc.

Survey done in major target Advertisements in print and

areas of Rajasthan, Delhi, MP,
UP etc.
Major competition was
identified through this market
survey.
Natural and 100% organic
5Key Electrolytes, Zero
Cholesterol, Zero Fat, No
Added Sugar
visual media
Educating customers about
the advantages of coconut
water.
 Distribution Channel
Procuring the Testing quality Distributing our
coconuts of coconut on SIPCO coconut
directly from given specified water in cartons
cartel of properties while of 50 tetra pack
coconut farmers entering the to retailers.

Distribution to
Testing phase

retailers
Procurement

in the plant. Budget for

respective area. Standardization distribution to
1.8 Lakh of coconut retailers Rs
coconuts. water. 10,00,000
Rs 4 per
coconut
Coconuts with
specified
properties only
accepted.
Supply Chain
 Total assets and liabilities

Land and
building
Rs
3,00,00,0 Core
00 business(SIPC
Machiner Employees
y Rs Loan Rs O) - Rs
Rs
70,00,00 4,00,00,00 2,26,80,000
0 51,00,000
0 By Product
Others Per annum
Rs Rs 40,00,000
1,50,00,0
00

Assets Liabilities Profit

Costs Incurred and Profit(per annum)
Building and land Rs 15,00,000
Machinery Rs 3,50,000
Procurement of coconuts Rs 86,40,000
Labor cost Rs 10,00,000
Transportation cost Rs 30,45,000
Other costs Rs 12,15,000
Revenue Rs 3,88,00,000
Profit Rs 2,66,80,000
 Potential Employers

O.N. Noel
E. ani
Vita
Zico Coco
(Coc
a
Cola
)
THANK YOU

CEOs :
Rachi Gupta (2K12B50)
Ambar Utkarsh (2K12B39)
Smita Biswas
(2K12B22)
Vandana Pandey (2K12B33)