Presentation By :

Ajith
Anand
Jeswin
Tedwin
 Key People :
Anand Mahindra Executive chairman
Pawan Goenka Managing Director
Products : Automobiles, commercial vehicles, two-wheelers
Employees : the company had 34,612 employees, out of which 699
were women (2%). It also had around 16,000 temporary employees
on the same date.
 SWOT Analysis

Strengths :
1. Mahindra has been one of the strongest brands in the
Indian automobile market
2. Mahindra group give employment to over 340,000
employees
3. Excellent branding and advertising, and low after sales
service cost
4. Sturdy SUVs good for Indian roads and off-road terrain
 Weakness :

1. Mahindras partnership with Renault did not live

up to international quality standards through their
brand Logan
 Opportunities :
1. Developing hybrid cars and fuel efficient cars for the
future
2. Tapping emerging markets across the world and building
a global brand
3. Fast growing automobile market
4. Growing in the market through electric car Reva
(controlling stake) and entry into two-wheeler segments
 Threats :
1. Government policies for the automobile sector
across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses,
metro trains etc.
 Awards and recognitions

Bombay Chamber Good Corporate Citizen Award for 200607.

Businessworld FICCI-SEDF Corporate Social Responsibility Award 2007.
The Brand Trust Reportranked M&M as India's 10th Most Trusted
Brand in its India Study 2014 survey (from 20,000 brands analyzed).
Its Farm Equipment division received theDeming Prizein 2003.
Its Farm Equipment division received the Japan Quality Medal in 2007.
The US based Reputation Institute ranked M&M amongst the top Ten
Indian companies in its 'Global 200: The World's Best Corporate
Reputations' list for 2008.[
Bluebytes News rated M&M as India's second Most Reputed Car
Company (reported in their study titled Reputation Benchmark Study)
conducted for the Auto (Cars) Sector in 2012.