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Focus groups In-depth Ethnography Online
(FGDs) interviews Comprehensive sessions qualitative
which combine observation
Group of consumers One-on-one approach and interviews to generate A variety of online
discuss about perceptions allows more flexible and deep contextual qualitative tools, e.g. online
and opinions about a open probing depending on understanding. communities, mobile dairy,
certain topic / product / respondents responses, online forum, providing
While in home, researchers convenience to both
service, etc. and allow business-related strive to blend in with the respondents and clients.
Useful in discovering rich issues to be discussed. setting to observe, listen,
insights for topics that are IDIs also offers probe and use the
not as sensitive. convenience on choice of environment as stimulus for
venue and timing, which conversation to uncover
Group chemistry allows for lends itself well to B2B insights.
co-creation type respondents, HNWIs, etc.
approaches. Less suitable for creative,
co-creation objectivs.
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Qualitative Experience across Intuits consultants
Some examples of work that our consultants have previously done across the world
Exploratory work
in emerging Concept testing among
markets (BRIC GERMANY
RUSSIA B2B respondents
and beyond) for FRANCE KOREA
technology clients JAPAN
Ideation work among
US ITALY
to understand CHINA youths/millennials
entry-level UAE
MEXICO INDIA Advertising testing in
consumer needs EGYPT THAILAND
PHILIPPINES low-tier cities in
and behaviour to MALAYSIA
uncover concept NIGERIA SINGAPORE emerging markets
Product concept KENYA
ideas
evaluation studies BRAZIL Home placement
spanning across INDONESIA
product evaluation
continents to AUS program
understand different
target segments
In-home ethnography
receptiveness towards
work to understand
different tech
NDUSTRIES COVERED: behaviour, needs and
concepts
aspirations of different
TECHNOLOGY FINANCE OTHERS
target segments
Recent
Evaluation for a Mutual Fund Company Hong Kong and Malaysia Qualitative
Project
Objective
:
The asset management company would like to develop a consistent set of
key visuals for their fund brochures. They would like to understand
consumers preference on brochure designs as well as to evaluate their
set of key visuals.
Approach:
Qualitative research
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Recent
Deep Dive into Gamers Japan and Korea Qualitative
Project
Objective
: brand in hardware and devices is planning to expand its market
A global
by selling gaming focused devices. They already launched a series of
marketing campaigns to promote PC gaming in mature markets such as
Japan and Korea.
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Recent
Exploring Attitude Towards MPF Investment Qualitative
Project
Objective
:
A quantitative research has been commissioned to understand brand
health measures vis--vis competition, as well as to deep dive into drivers
of satisfaction at different parts of the customer journey in dealing with
MPF. A qualitative module has been conducted to provide inputs for
questionnaire design as well as to obtain a brief understanding of
consumers involvement into the category.
Approach:
Qualitative research
Objective
:
A new American international school is set to open in Hong Kong in 2017.
Qualitative research is called for to provide input into their brand
strategy:
Understand international school selection criteria and consideration
factors
Deep dive into parents journey in selecting an international school
Understand perception of various key international schools in HK
Evaluate concepts for a new American international school and USPs
Approach:
Qualitative research 3 FGDs among local, expat and mainland
parents
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www.intuit-research.com