The Fastest Path to

Private Cloud
With VCE Vblock Systems

Name & Title

Copyright 2013 EMC Corporation. All rights reserved. 1

Agenda
Business Drivers & Challenges
Running ITaaS
Private Cloud Solution Overview
VCE Vblock System Business Value
Service Offering
Customer Experiences
Next Steps

Copyright 2013 EMC Corporation. All rights reserved. 2

The Business Drivers
Increase
Revenue

INCREASE AGILITY
Lower
Operational Reduce
Costs Risk

Copyright 2013 EMC Corporation. All rights reserved. 3

Todays Infrastructure Challenges
INEFFICIENT INFLEXIBLE REACTIVE
Application & Mgmt Silos, Provisioning Takes Lengthy Service Requests
Underutilization And Weeks/Months, Static Process, Flat Tax To Users,
Stranded Investments Resources, Complexity Unable To Meet Unconstrained
Driving Up Fixed Costs Adds To Operational Costs Data & Business Growth

Copyright 2013 EMC Corporation. All rights reserved. 4

 CLOUD
TRANSFORMS IT
Lower
INFRASTRUCUTRE
Operational
Costs

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ITaaS Main Attributes
Self-service Catalog Through User Portal. Automated,
Self-Service Traceable Service Requests & Fulfillment.

Service Standardized Planning, Design, Delivery And Operation

Oriented Of Services. IT Partners With LOBs.

Highly Standardized Technology Architectures Allow For Deep

Automation And Workflow Orchestration.
Automated
Financial Services Consumption Is Measured And Reported Back To
User (LOB). Tiered Services With Different SLAs And
Transparency Costs.

Deliver Services At Convenience Of Commercial SPs.

Consumerized Access To Services Through Device Of Choice.

Copyright 2013 EMC Corporation. All rights reserved. 6

Steps To Running ITaaS

Cloud Applications
Build Mobile & Predictive Analytic Apps

Platinum
Platinum Gold
Gold

Cloud Operating Model

Run IT As A Service

Cloud Infrastructure
Build A Software-Defined Data Center

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Transforming Into An IT Broker

A NEW IT BUSINESS ENABLING TECHNOLOGY SKILLS, ROLES &

MODEL Private, Hybrid, Public ORGANIZATIONAL
Service-oriented Clouds ALIGNMENT
Market-driven End-To-End Automation Front Office Capabilities
P & L Focused Financial Transparency Service Accountabilities
Broker & Builder Self-service Capabilities Technology Breadth

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Server Virtualization Was The First Step

1 Standardize 2 Virtualize 3 Automate

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 Virtualization Layer - Cloud Operating System
More Virtualization = More Automation

Virtualization Layer
Leverage
Abstract Intelligence
Intelligence

COMPUTE STORAGE NETWORK

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This Is The Software-Defined Data Center
Improves Agility Of The Infrastructure At Lower Costs

Virtualization Layer
Leverage Intelligence

COMPUTE STORAGE NETWORK

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Three Paths To Cloud Infrastructure
EMC Products Partner VSPEX VCE VBLOCK

Best Of Breed ProvenSimpler, Faster,

Converged
Lower TCO
Infrastructure Components Infrastructure Infrastructure

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 TODAYS IT
DESIGN & DEPLOY MAINTAIN EXPANSION &
UPGRADE

V2

Code Matrix Monitoring

Plan & Design Plan & Design
Patch & Validate
Build & Test Build & Test
Stabilize & Optimize

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The Vblock Difference
DESIGN & DEPLOY MAINTAIN EXPANSION &
UPGRADE

V2

Single Product Single Support Single Process with

Life Cycle Assurance
Factory-built & Logically Converged Operations
provisioned

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VCE VBLOCK SYSTEMS THE ONLY TRUE
CONVERGED INFRASTRUCTURE

Speed Time To Simplify Ongoing

Deployment Operations

Factory Physical & Logical Build Roadmap and New Feature Planning

Compliance ready Configuration and Patch Management

Performance and Availability Single support through VCE

2013 VCE Company, LLC. All rights reserved. 15

VCE VBLOCK SYSTEMS THE ONLY TRUE
CONVERGED INFRASTRUCTURE
Application
Optimization

Lifecycle System
Assurance

API Enabled, Customer Experience

Converged
Management Fastest
Fastest Time-to-Business
Time-to-Business
Integrated Protection
and Workload Highest
Highest Performance
Performance
Mobility Solutions
Pre-engineered, Highest
Highest Availability
Availability
Pre-validated,
Pre-tested Converged
Converged Management
Management

Best-of-breed Lowest
Lowest Risk
Risk
Technology
Lowest
Lowest TCO
TCO

2013 VCE Company, LLC. All rights reserved. 16

VBLOCK SYSTEMS
TRUE CONVERGED INFRASTRUCTURE

ENGINEERED

MANUFACTURED As
MANAGED ONE
SUPPORTED PRODUCT
SUSTAINED

2013 VCE Company, LLC. All rights reserved. 17

VCE CUSTOMER BENEFITS
RESULTS OF SEPTEMBER 2013 IDC RESEARCH STUDY

5X FASTER
4X FASTER
TIME FOR
TIME TO
NEW
DEPLOYMENT
SERVICES
160 days down to 40 25 days down to 5 days
79% less staff effort

96% REDUCTION 50% REDUCTION

IN DOWN TIME OF ANNUAL
DATA CENTER
COSTS

2013 VCE Company, LLC. All rights reserved. 18

Private Cloud Solution Overview
Self-Service Portal

Self-Service And Policy-Enabled Cloud Service Provisioning

Backup/

Automated
Automated Management
Integrated, Proactive
Recovery Automated IT Service Delivery
And Open, Flexible Workflows
Performance, Capacity, And
Configuration Management

Management And
Virtualized Data Centers With Multi-Tenancy And Public Cloud

Intelligence
Intelligence
Extensibility
Automated DR Planning, Testing And Execution

And Operational
Compute Virtualization With Policy-Based Automation

Operational
VCE
VCE Vblock
Vblock System
System Portfolio
Portfolio

Copyright 2013 EMC Corporation. All rights reserved. 19

Private Cloud Solution Overview
Self-Service Portal (VMware vCAC)

vCloud Automation Center (vCAC)

Backup/ Policies User Groups Orchestration Service Blueprints Chargeback
Recovery

VMware Log Insight

EMC Storage Analytics
vCenter vCenter
Orchestrator Operations Manager

VMware vCenter

EMC VSI VMware vSphere

EMC DPA

VCE
VCE Vblock
Vblock System
System Portfolio
Portfolio

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VMware vCloud Suite
The First Step To A Software-Defined Data Center Architecture

vCloud
vCloud vCenter
vCenter Operations
Operations IT Business
Automation
Automation Center
Center Management
Management Suite
Suite Management Suite

vCenter
vCenter Server
Server

Compute Network & Security Storage & Availability

vCloud
vCloud vCenter
vCenter
Networking
Networking &
& Security
Security Site
Site Recovery Center
Recovery Center
vSphere
vSphere
NSX Virtual SAN

vCloud Suite

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Enabling The Path To Private Cloud
Automated Provisioning & Self-Service

Monitoring, Metering & Chargeback

Multi-tenancy & Elasticity Of Resources

Workload-Optimized Storage

Backup & Recovery Services

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Automated Provisioning & Self-Service
Public Cloud-like User
Experience
Define Services Based On
Customer Needs Platinum
Platinum Gold
Gold

Service Levels Specify Quality

Of Service And Not Physical
Hardware
Service Policy Attributes
Efficiency
Performance
Protection

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Automated Provisioning
Step 1 : Discover Physical IT Resources

VCE Vision Intelligent Operations Software

Comprehensive awareness of system
configuration & health
Logging of configuration
& status updates

D ISCOVERY

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Automated Provisioning
Step 2 : Create Virtual Data Centers
VIRTUAL DATA CENTERS

FINANCE MARKETING SUPPORT ENGINEERING HR SALES

vDC vDC vDC vDC vDC vDC

PLATINUM vDC GOLD vDC

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Self-Service Portal
Service Catalog
VIRTUAL DATA CENTERS

FINANCE MARKETING SUPPORT ENGINEERING HR SALES

vDC vDC vDC vDC vDC vDC
Platinum VM Platinum vApp Platinum Virtual Gold VM Gold vApp Gold Virtual
Appliance Appliance

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Policy-based Automation
Development
Rollout

?
Provision
New Service Existing/ Map Service Service To The
Request New Policy Request Cloud

Production
Rollout

Define New Modify Modify

Define Cloud Review
Automation Provisioning
Reservations
Reservations
Application Deployment Execution Plan
Groups
Groups Blueprint
Blueprint Profile
Profile

VCE
VCE Vblock
Vblock System
System Portfolio
Portfolio

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Monitoring
Answer Key Questions To
Delivering Business Value
What Do We Have And
Where Is It?
Whats Causing My
Performance Problem?
Whats The Impact Of
Change?

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vCenter Operations Manager
Extends Holistic View With Storage
Proactively Manage
Performance Across Virtual And
Physical Environments
Gain End-to-end Visibility Into
Infrastructure Health
Rapidly Identify And Resolve
Problems To Support
Departmental SLAs
Integrates With VCE Vision
Intelligent Operations Software

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Metering, Chargeback & Showback
End Users Have Clear Visibility
Into Their Costs
Charged On A Daily Basis Based
On The Resources Allocated To
Their vApps & VMs
Influences User Requests For
Resources
Chargeback Reports Can Be Easily
Produced By The IT Admins And
Shared With Accounting And LOBs

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Secure Multi-tenancy
End-to-end Secure Resource And
Data Isolation
Compliance, Security, And
Regulatory Needs Are Met
vCAC Enforces Physical & Logical
Separation
Automated Chargeback For
Private, Public, And Hybrid Clouds

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Elasticity Of Resources
Best Practices To Add And
Remove Physical Resources
Proactively Aligns Procurement
With Actual And Trending
Consumption
End Users Can Adjust IT
Resources Allocated To Their
vApps & VMs At Any Time Thru
The Self-service Portal
End Users Have Visibility Into
Cost Implications

Copyright 2013 EMC Corporation. All rights reserved. 32

Vblock Systems Data Protection

Industry Leading Data Protection

Based On Data Domain & Avamar

Fast, Repeatable, Low Risk

Deployments

Consistently Implemented Across

Entire Vblock Systems Portfolio

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Enhanced Backup & Recovery Services
EMC AVAMAR 7 & NETWORKER 8.1
Deeper Integration With Primary &
Protection Storage
Optimizations For VMware Virtual
Environments
Better Visibility & Control For
Protection Of Enterprise Applications

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EMC Avamar 7
New Capabilities Extend Leadership For Virtual Environments

Native vSphere Web

Client Experience
Instant Recovery With
VM Instant Access
Newly Created VMs
Automatically Inherit
Backup Policies

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EMC Avamar 7
Deeper Integration With EMC Protection Storage

ALL DATA CENTER WORKLOADS

NOW SUPPORTED WITH

DATA DOMAIN

File NAS/ Virtual Databases E-mail SharePoint

Systems NDMP Machines

NEW DD Boost

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Centralized Protection Policy Management
No VMs Left Unprotected

Newly Created VMs Automatically

Inherit Backup Policies
Simplified Backup Assignment
Process
Avamar & NetWorker

Copyright 2013 EMC Corporation. All rights reserved. 37

 Service
Offerings
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Management And Orchestration Jumpstart
Gain Practical Cloud Management Experience
Request

Archive Approval

Retire Provision

Manage

Service Service Pilot

Definition Lifecycle
Management Deliver
Define Target Develop Service Pre-Production
Services Via Blueprints To VMware vCloud
Workshops Manage Service Environment

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EMC Service Catalog Strategy And Design

Requirements Service Architecture

Capture Definition Definition
Interview Business Express Service Define Reference
And Technology Attributes, Service Architecture And
Experts Level Targets By Tier, Configurations
Analyze And Basic Unit Costing Build Decision Logic
Requirements By Highlight Gaps
From Workloads To
Workload Solutions

Copyright 2013 EMC Corporation. All rights reserved. 40

Transform Yourself
New Roles And Skills Are In Demand

Cloud Architects (EMCCA)

IT-as-a-Service, Cloud Infrastructure
Open, Any Vendor, Any Solution
More than 5000 enrolled, Over 550 certified

Data Center Architects (EMCDCA)

Domain Experts
Networking, Storage, Security, Availability
Complimentary to Cisco Certifications

Data Scientist (EMCDS)

Big Data and Data Analytics
Gain Insight into Business Challenges

Copyright 2013 EMC Corporation. All rights reserved. 41

 Customer
Experiences
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EMC IT Transformation Results
IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE
Infrastructure Focus Application Focus Operations Focus

90
90 Percentage of IT
Days
Days 80
80 Spend On New
Days
Days
60
60 42%
42%
Capabilities Vs.
Days Lights-On
40
40
Days
Days 30
30 40%
40%
Days

7
7
25%
25% Days
Days

23%
23%
Approximate
~1
~1
21%
21% Day Time-To-Provision
20%
20% 20%
20% App.
Environments

2004-08 2009-10 2012+

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EMC IT Transformation Results

92% 95%
89%
OVERALL IT
CHARGEBACK
OS IMAGES MISSION CRITICAL
APPLICATIONS
FROM
54% TO

VIRTUALIZED VIRTUALIZED

ENTERPRISE

$157M $66M VS. FUNCTIONAL

P R O J E C T S

C A P E X O P E X
FROM
40% TO
SAVINGS
76%
SAVINGS
(AVOIDANCE) IN 4 YEARS
Source: ESG IT Audit Report: EMC IT - Leading The Transformation, March 2013

Copyright 2013 EMC Corporation. All rights reserved. 44

EMC IT Transformation Results
IT PRODUCTION* BUSINESS PRODUCTION** IT AS A SERVICE***

$21.7B

eve nue
C R $66M OPEX Savings
EM
88% More User Productivity**
9X More Agile***
$8.2B
100M Pounds Of CO2 Reduced
$157M CAPEX Avoidance
80% IT Maintenan
ce Spend
58%
* Percent Of IT Spend On Lights-
on Vs. New Capabilities
2004 2005 2006 2007 2008 2009 2010 2011 2012
** Improved Sales Order Creation
5 Data Centers 4 Data Centers Time Due To Vblock
Architecture Deployment
24,000 Employees 60,000 Employees
13 PB Storage *** Reduced Deployment Time
3 PB Storage Due To Virtual Infrastructure
15% Virtual 92% Virtual Efficiencies

Copyright 2013 EMC Corporation. All rights reserved. 45

USE CASE
Initiative Requirements
Mission-critical operations Scale quickly
100% uptime Agile infrastructure to support government-
Time-to-market funded healthcare programs

Solution Business Benefit

Standardize on Vblock System 700 and Vblock
System 300 families
Were more competitive because we can
provision new infrastructures right away and
handle spikes in processing loads by the states
without burdening our engineers. Our partnership
with VCE has been very powerful.
Marivi Stuchinsky, Asst. Vice President,
Enterprise Infrastructure Services
More agile in responding to growth while
increasing application performance and
availability
A 4:1 reduction in data center footprint and
decreased power and cooling usage
Improved total cost of ownership due to
minimized requirements for implementation,
administration, and support resources

Copyright 2013 EMC Corporation. All rights reserved. 46

USE CASE
Initiative Requirements
New SAP ERP system
Support projected tripling in company revenue to $5 billion
Legacy systems costly to operate and support

Solution Business Benefit

Standardize on Vblock System 700 family SAP reports are executed eight times faster,
The SAP modules running on Vblock supporting faster decision making
Systems are screaming fast and far exceeded Accelerated product designs and production plans,
our performance expectations. by spinning up test environments in two hours
Michael Leeper, Senior Manager, IT compared to six weeks
Engineering Meet long-term growth objectives while boosting
performance and scalability and improving
efficiency and simplifying administration

47
Copyright 2013 EMC Corporation. All rights reserved. 47
Private Cloud For The Enterprise
IaaS Improves Agility Of The Infrastructure At Lower Costs
Build Your Own With Best Of Breed Components Offers The
Ultimate Flexibility
EMC/VMware Private Cloud Solutions Delivers Unique Value
Automated Provisioning And Self-service Capabilities
Monitoring, Metering, And Chargeback
Secure Multi-tenancy
Elasticity Of Resources
Workload-optimized Storage Platforms
Enhanced Backup & Recovery Services

Copyright 2013 EMC Corporation. All rights reserved. 48

Next Steps
Consider The EMC M&O Jumpstart Service To Help
Translate Your IT And Business Requirements Into
IaaS Workflows And Policies
Engage An EMC Cloud Architect For Cloud Design
Considerations and Reviews
Build The Business Case
Create A Cloud Transition Roadmap
Skill Up Your IT Leaders & Staff
Copyright 2013 EMC Corporation. All rights reserved. 49
Infrastructure Management
Reduce Costs By Using Storage More
Efficiently In Shared Infrastructures
Predict And Troubleshoot Resource
Contention, Hot Spots, And Bottlenecks
Optimize Workload For Efficient Use Of
Resources
Plan Capacity To Enable Constant
Operation At The Best Possible
Performance Level For The Lowest Cost
Manage Infrastructure Service
Supporting Applications

Copyright 2013 EMC Corporation. All rights reserved. 51

Storage Resource Management Suite
Visualize Applications To Storage
Dependencies & Performance
Analyze Configurations And
Capacity Growth
Optimize Your Environment To
Improve Return On Investment
While Meeting SLAs

Copyright 2013 EMC Corporation. All rights reserved. 52

Virtualization To IT-as-a-Service
Virtualize Operationalize IT As A Service

Focus Cost Efficiency Quality Of Service Business Agility

Ownership/
IT IT/LOB CIO
sponsorship
CAPEX Savings
CAPEX CAPEX Savings OPEX Savings
Savings OPEX Savings Availability
OPEX Availability Responsiveness
Business Value Savings Responsiveness Compliance
Time-to-market

Zero-touch Infrastructure Service Definition

Key Shared Resource Pools
Increased Control And Service Self-service
Capabilities Elastic Capacity
Assurance Chargeback
Approach Reactive Selective Proactive
Increased Availability, Flexibility &
Key Benefits Reduced Cost And Complexity IT As A Business Asset
Responsiveness
Automation On-demand Metering / Chargeback
Efficiency Service Level Management Federation Of Resources
Characteristics Integration Of The Virtualization Increased Range Of Capability: Geographically Independent
Platform And The Information Availability, Security, Etc.
Infrastructure

Copyright 2013 EMC Corporation. All rights reserved. 53