Group 6: Lesly Cantuta Cordova

Indira Alvarado
Cristell Paniura
Jose Raymondi
Elena Valle
Professor: Marcos Isasi

CASE II: NETFLIX

 TIMELINE
Introduction
INTRODUCTION
PROBLEM ANALYSIS AND SOLUTIONS
As a company that provide DVD to rent.

One of the principal problems was the time to deliver the DVD to the
costumer.

Their stock were affected with the continous rental of the same movies.

About the content of the library of films, at first it was not large and varied
enough.
PROBLEM ANALYSIS AND SOLUTIONS
Strategic Solutions applied:

Their distribution in Sunnyvale could serve the Sfbay Area with overnight delivery.
They tested Sacramento by arranging the U.S. Postal Services (USPS) to intercept returns at a
Sacramento mail-sort center and then truck them to Sunnyvale.
1st Their relationship with the USPS grew. First-class customer.

They created a suscription system

They develop a propietary recommendation system
2nd

Their chief content officer, manage great relation with major studios
Also, they promote kind of independent movies.
3rd
PROBLEM ANALYSIS AND SOLUTIONS

With the past of the years and

the evolution of technology, the
way that people want to access
to content modified. First
Pay-per-view TV + Computer Companies
with VOD
Streaming services

As a consecuences for this type of

demand, video-on-demand (VOD)
was created.
PROBLEM ANALYSIS AND SOLUTIONS

To compete with this mode of adquired movies, Netflix must plan new
strategys to prevail in the market.
Their key issues was:
How incorporated this new type of see movies in their business model.

Regulations problems, accordint to the rigths of the movies that the company put on rent.

How physical channel they will use reach more public.

How they will adapt ther technology, because they rent in a physical way (DVD)
PROBLEM ANALYSIS AND SOLUTIONS
Strategic Solutions applied:

They launched their streaming feature View instantly as an option of ther business
1st core.

As the same as other companies the must pay a large amount of money in license, so
2nd they decide to create their own content.

Sign with another technological enterprise for enable Netflix to the devices. (Roku,
3rd Smasung, X-box, etc)

To improve their streaming infrastructure, they migrated its transcoding applications

4th to Amazon Web Services (AWS)
CONCLUSION
RECOMENDATIONS