SBMC SCHOOL OF DIGITAL MARKETING

DIFFICULT ROADS
OFTEN LEAD TO BEAUTIFUL
DESTINATIONS

www.shreebalajieducation.com
 About Us
Dedicated to bridging the gap between the requirements in various
organizations

Established in the year 2004, SHREE BALAJI MANAGEMENT CONSULTANTS (

SBMC) is engaged in providing solutions like HR Training , Payroll Training,
Recruitments, Corporate Training, Digital marketing training , Payroll and
outsourcing of operations to various verticals in the industry . Our services are
governed by a strict code of ethics which ensures we provide timely, effective
and economical solutions to our clients while maintaining complete
confidentiality.

SHREE BALAJI MANAGEMENT CONSULTANTS ( SBMC) company is based out of

Chandigarh, with network of Associates Offices spread throughout the country
that enables us to attract and recruit the best available professionals, and
suitable candidates. We as a company understand the intricacies of human
resource management and are dedicated to bridging the gap between the
requirements in various organizations and the career aspirations of individuals.
We seek to establish a lasting relationship between the employer and the job
seeker. We specialize in identification, evaluation and placement of suitable
candidates across various industries. Our executive search consultants are highly
skilled professionals with specialization in their respective fields.
 Program Highlights
The Job oriented Certified Digital Marketing
Professional Program is ideal for anyone
involved in the planning, implementation or
measurement of Digital strategies or anyone
who would like to pursue a career in this area.
The Certified Digital Marketing Professional
Programs suitable for professionals of all levels
and disciplines, and will prepare you to take up a
more specialist role within the overall marketing
domain.

At the end of this course, you will understand

the various channels and activities required to
plan, implement and manage a comprehensive
digital marketing plan for your business.

The program is designed and developed by

practicing digital marketing professionals with
over 10+ years of experience in Digital
Marketing.
 Eligibility
-The minimum requirement to be eligible for the program
is Graduate or 10+2 with Course in Computers.

-The program is best suited for students and working

professionals with a keen interest in developing their
skills in digital marketing.

-Current digital marketing professionals who wish to hone

their skills and become experts in their field would
greatly benefit from the course.

-Ideal for professionals who wish to excel in the field of

Digital Marketing and become leaders in the industry.

-Marketers & Brand Manager who want to fast-track their

career or improve their position in the market-place.

-Business owners who need to maximize online channels

for growing their business
 Digital Marketing Modules
Which we will cover During the course.
Module-A Digital Marketing Overview
-About digital marketing
-Benefits of digital Marketing
-Inbound Marketing
-Outbound Marketing
-Scope of digital marketing
Module-B Creation & Planning
-Understanding website
-Types of Websites
-Introduction to HTML structure
-Types of web servers
-Planning & conceptualizing a Website
 Digital Marketing Modules
Module-C Search Engine optimization
-On page optimization
-Off Optimization

Module-D Search engine Advertising

-Google/Yahoo/Bing
-Text ads
-Pay per click
 Digital Marketing Modules
Module E- Keywords Research & Planning
-concept of keywords
-How to choose conversable keywords

Module F-content writing

-Creative writing copyright writing

Module G- social media optimization

-facebook optimization, Linkedin optimization ,Twitter
optimization

Module H- SMO
-Pay Per Click
 Digital Marketing Modules
Module I- Google
Analytics &
Webmaster Tool
-Advertising
-Analysis and Testing
-Audience character tics and behavior
-Data collection
-Mobile App Tracking
-Site performance
Module j- Business Local
-Google Local-Yahoo Local-Facebook check in
Module K-Online Reputation
Management
-Diagnose Google Ranking
-Advance Tactics to boost
 Digital Marketing Modules
Module L-Affiliate Marketing & Google
Adsense
-Introduction Account Creation
-How to make Money

Module M-Freelancer bidder

-Account Creation & Creating Portfolio
-How to make bidding

Module N-Email Marketing &Mobile

Marketing
-Mailers Bulk Sms

Module O-Live Projects

Work on Live Projects
 THANK YOU
SBMC SCHOOL
OF
DIGITAL MARKETING

www.shreebalajieducation.com Submitted By:

Contact no.9878967677 Lakhwinder Singh