MANAGEMENT AND RESEARCH, PUNE. INTRODUCTION Economics is the study of how economic agents or societies choose to use scarce productive resources that have alternative uses to satisfy wants which are unlimited and of varying degrees of importance. The main concern of economics is economic problem: its identification, description, explanation and solution. The source of any economic problem is scarcity. Scarcity of resources forces economic agents to choose among alternatives. Therefore, economic problem can be said to be a problem of choice and valuation of alternatives. The problem of choice arises because limited resources with alternative uses are to be utilized to satisfy unlimited wants, which are of varying degrees of importance. INTRODUCTION Scarcity is a relative concept. It can be define as excess demand, i.e., demand more than the supply. For example, unemployment is essentially the scarcity of jobs. Inflation is essentially scarcity of goods. Economics is essentially the study of logic, tools and techniques of making optimum use of the available resources to achieve the ends. Economics thus provides analytical tools and techniques that managers need to achieve the goals of the organization they manage. Therefore, a working knowledge of economics, not necessarily a formal degree, is essential for mangers. The job of any efficient manager is of economic one. INTRODUCTION Decision-making is the main job of management. Decision-making involves evaluating various alternatives and choosing the best among them. For example, a marketing manager is to allocate his / her advertising budget among various media in such a way so as to maximize the reach. Managers are essentially practicing economists. In performing his/her functions, a manager has to take a number of decisions in conformity with the goals of the firm. Many business decisions are taken under the condition of uncertainty and risk. INTRODUCTION Uncertainty and risk arise mainly due to uncertain behavior of the market forces, changing business environment, emergence of complexity of the modern business world and social and political, external influence on the domestic market and social and political changes in the country. The complexity of the modern business world adds complexity to business decision-making. However, the degree of uncertainty and risk can be greatly reduced if market conditions are predicted with a high degree of reality. The prediction of the future course of business environment alone is not sufficient. It is important equally to take appropriate business decisions and to formulate a business strategy in conformity with the goals of the firm. A GENERAL LISTING OF DESIRED ECONOMIC GOODS & LIMITED RESOURCES
Economic Goods (Wants) Limited Resources
Food (Rice, Bread, Milk, Eggs, Land (Various Degrees of Fertility) Vegetables, Tea, Coffee, Sugar, etc.) Clothing (Shirts, Pants, Shoes, Socks, Natural Resources ( Rivers, Trees, Coats, Sweaters, etc.) Minerals, Oceans, etc.) Household Goods (Tables, Chairs, Rugs, Machines and Other Human- Beds, TV, Dressers, etc.) Made Education Physical Resources National Defense Non-Human Animal Resources Recreation Technology (Physical and Scientific Leisure Time Recipes of History) Entertainment Clean Air Human Resources (Knowledge, Pleasant Environment (Trees, Lakes, Skill, Rivers, Open Space, etc.) And talent of Individual Human Beings) Pleasant Working Conditions More Productive Resources DEFINITIONS OF ECONOMICS Economics has been defined in many ways. Samuelson summarized some of them and they are as follows. Economics analyses how a societys institutions and technology affect prices and the allocation of resources among different uses. Economics explores the behavior of the financial markets, including interest rates and stock prices. Economics examines the distribution of income and suggests ways that the poor can be helped without harming the performance of the economy. Economics studies the business cycle and examines how monetary policy can be used to moderate the swings in unemployment and inflation. Economics Studies the patterns of trade among nations and analyses the impact of trade barriers. Economics looks at growth in developing countries and proposes ways to encourage the efficient use of resources. NATURE OF MANAGERIAL ECONOMICS Taking appropriate business decisions requires a clear understanding of the technical and environmental conditions under which business decisions are taken. Application of economic theories to explain and analyze the technical conditions and the business environment contributes a good deal to the rational decision-making process. Economic theories have, therefore, gained a wide range of application in the analysis of practical problems of business. With the growing complexity of business environment, the usefulness of economic theory as a tool of analysis and its contribution to the process of decision-making has been widely recognized. NATURE OF MANAGERIAL ECONOMICS Baumol has pointed out three main contributions of economic theory to business economics. First, 'one of the most important things which the economic theories can contribute to the management science' is building analytical models, which help to recognize the structure of managerial problems, eliminate the minor details, which might obstruct decision-making and help to concentrate on the main issue. Secondly, economic theory contributes to the business analysis 'a set of analytical methods' which may not be applied directly to specific business problems, but they do enhance the analytical capabilities of the business analyst. Thirdly, economic theories offer clarity to the various concepts used in business analysis, which enables the managers to avoid conceptual pitfalls. SCOPE OF MANAGERIAL ECONOMICS The problems in business decision-making and forward planning can be grouped into four categories as follows: Problems of Resource Allocation: Source resources are to be used with utmost efficiency to get the optimal results. These include production programming and problems of transportation, etc. Inventory and Queuing Problems: Inventory problems involve decisions about holding of optimal levels of stocks of raw materials and finished goods over a period. These decisions have to be taken by considering demand and supply conditions. Queuing problems involve decisions about installation of additional machines or not hiring labor, against the cost of such machines or labor. SCOPE OF MANAGERIAL ECONOMICS
Pricing Problems: Fixing prices for the products of the
firm are important decision-making problems. Pricing problems involve decisions regarding various methods of pricing to be followed. Investment Problems: It is related of allocating resources over time. These normally relate to investing new plants, how much to invest, expansion programs for the future, sources of funds, etc. BRANCHES OF ECONOMICS MICROECONOMICS Adam Smith is the founder of the field of Microeconomics, the branch of economics which today is considered with the behavior of individual entities such as markets, firms and households. In The Wealth of Nations (1776), Smith considered how individual prices are set, studied the determination of price of land, labor, and capital, and enquired into the strengths and weakness of the market mechanism. He identified the most important efficiency properties of markets and saw that economic benefit comes from the self- interested actions of individuals. These remain important issues today also. BRANCHES OF ECONOMICS MACROECONOMICS Macroeconomics started its journey when John Maynard Keynes published his revolutionary General Theory of Employment, Interest and Money (1936). It studies of the overall performance of the economy. At the time, England and USA were still stuck in the Great Depression of the 1930s, with over one-quarter of the American labor force unemployed. In his new theory, Keynes developed an analysis of what causes business cycles, with alternative spells of high unemployment and high inflation. Now, macroeconomics examines a wide variety of areas, such as how total investment and consumption are determined, how central banks manage money and interest rates, what causes international financial crisis, and why some nations grow rapidly while others stagnate. BASIC CONCEPTS Every economy faces three fundamental questions in its functioning. These are: What goods and services are to produce and in what quantity? How to produce those goods and services? i.e., how the scarce resources are optimally allocated? How the goods and services so produced are distributed among the households? The nature of an economic system depends on how the above questions are resolved and who coordinates the decisions of millions of economic agents. At the two extremes are the Market and Command Economies. In between lies the widely prevalent Mixed Economy, which is a mixed of command and Market Economies. TYPES OF ECONOMY Market Economy: In a market economy, demand determines what goods and services are to be produced and how much of each good and services to be produced. Consumers are assumed to act in a rational manner so as to maximize their economic welfare. They spend their income on various products in such a way so as to maximize their economic welfare. Demand as given condition, the firms decide how to produce the required goods and services in a most efficient manner so as to maximize their profits. This results in optimum allocation of scarce resources. After that, the firms finalized that how the goods and services are distributed for resolving the ownership pattern of factor inputs and factor prices. TYPES OF ECONOMY Command Economy: A command mechanism is a method of determining what, how, when, where and for whom goods and services are produced, using a hierarchical organization structure in which people carry out the instructions given to them. The best example of a hierarchical organization structure is the military in India. Commanders make decisions requiring actions that are passed down a chain of command. Soldiers and mariners on the front line take the actions they are ordered. The examples of command economies are the former Soviet Union and the former communist nations of Eastern Europe. A command economy differs from a market economy in two important ways. TYPES OF ECONOMY Firstly, in a command economy the state owns all the productive resources, like land, factories, financial institutions, retail stores, and the bulk of the housing stock. Government enterprises and government ownership of resources are the rule rather than the exception in a command economy. Secondly, in a command economy, authoritarian methods are used to determined resource use and prices. A centrally planned economy is one in which politically appointed committees plan production by setting target outputs for factory and enterprise managers are manage the economy to achieve political objectives. TYPES OF ECONOMY Mixed Economy: Most of the real world economies are mixed economy. It is an economy that follows both the market and command mechanism. In most of the modern countries, governments control many resources and criteria other than personal gain and business profit are used to decide how resources will be employed. Most of modern nations have a government firms as well as private enterprises to provide goods and services for the country. In such a country, government provides roads, defense, pensions and sometimes education. In modern mixed economies, governments intervene the markets to control prices and correct the shortcomings of a system in which prices and the pursuit of personal gain influence resource use and incomes. BASIC MICROECONOMICS BASIC CONCEPTS AND PRINCIPLES OF MICRO-ECONOMIC ANALYSIS
Managerial economics deals with firms, more especially
with the environment in which firms operate, the decisions they take and the effects of such decisions on themselves and their stakeholders like customers, competitors, employees and the society in which they operate. The key economic concepts and principles that constitute the broad framework of managerial economics are explained in the next slides. BASIC MICROECONOMICS MARGINALISM The root cause of all economic problems is scarcity. So, all should be careful about the utilization of each and every additional unit of resources. In order to decide whether to use an additional unit of resource you need to know the additional output expected there from. Economists use the term marginal for such additional magnitude of output. Marginalism concept will help to know the additional output expected from an additional unit of resource. Therefore, marginal output of labor is the output produced by the last unit of labor. BASIC MICROECONOMICS OPPORTUNITY COST Economic decision is choosing the best alternative among available alternatives. Before choosing best alternative you rank them all based on their priority and probable return. This choice implies sacrificing the other alternatives. The cost of this choice can be evaluated in terms of the sacrificed alternatives. If the best alternative was not chosen then you could have chosen the second best alternative. So, the cost of this particular best choice is the benefit of the next best alternative foregone. This is called Opportunity Cost. BASIC MICROECONOMICS DISCOUNTING TIME PERSPECTIVE Discounting principle refers to time value of money, i.e., the fact that the value of money depreciates with time. The core discounting principle is that a rupee in hand today is worth more than a rupee received tomorrow. One rationale of discounting is uncertainty about tomorrow, i.e., future. Even if there is no uncertainty, it is necessary to discount future rupee to make it equivalent to current day rupee. In business situations, most of the decisions relate to outflow and inflow of money and resources that take place at different point of time. Most outflows normally occur in the current period, whereas inflows occur only in future, therefore, in order to take the right decision it is necessary to discount future inflows to their present value level. The simple formula for discounting is: PVF = 1 / (1+rn), Where PVF = present value of fund, n= period (year, etc.) and r = rate of discount. BASIC MICROECONOMICS RISK AND UNCERTAINTY The uncertainty is due to unpredictable changes in the business cycle, structure of the economy and government policies. This means that the management must assume the risk of making decisions for their organizations in uncertain and unknown economic conditions in the future. Firms may be uncertain about production, market-prices, strategies of rivals, etc. Under uncertain situation, the consequences of an action are not known immediately for certain. Economic theory generally assumes that the firm has perfect knowledge of its costs and demand relationships and its environment. BASIC MICROECONOMICS Uncertainty is not allowed to affect the decisions. Uncertainty arises because producers simply cannot foresee the dynamic changes in the economy and hence, cost and revenue data of their firms with reasonable accuracy. Dynamic changes are external to the firm and they are beyond the control of the firm. The result is that the risk from unexpected changes in a firms cost and revenue cannot be estimated and therefore the risk from such changes cannot be insured. The managerial economists have tried to take account of uncertainty with the help of subjective probability. The probabilistic treatment of uncertainty requires formulation of definite subjective expectations about cost, revenue and the environment.