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CASE 3
Group E
Group Members:
• Nadim Hamid 063 399 530
• Sadia
• Nazmus
• Ambrin
• Shojib
BACKGROUND
BACKGROUND
Why they did the market research one more time and the reason behind
this
• Lazlo was convinced that a successful launch of the Fecha Facil was of
extreme importance. He believed that the current Ad-lider product mix would
not bring satisfactory profits in the long term. He felt that Ad-lider needed to
launch a new product that was different, modern, and offered the market
amore favorable cost/benefit relationship than products currently on the
market.
Brazil’s Population and Segmentation in different areas:
• The country is divided into 24 states, two territories, and a federal district. Of
Brazil’s 170 million population, almost 43% or 72 million, live in the Southeast.
Brazil’s three largest metropolitan areas are all in the Southeast: Sao Paulo
(20.2 million), Rio de Janeiro (12.15 million), and Belo Horizonte (5.3 million).
Brazil is one the world’s largest countries, covering an area of 8.5 million
square kilometers
BACKGROUND cont…
Ad-lider Embalagens, SA and its establishment and
place
Ad-Lider Embalagens, SA was founded in 1970. The company, headquartered in
the town of Tres Rios, Rio de Janeiro is one of Brazil’s largest manufacturers of
plastic bags and packaging. A commercial Office is located in the city of Rio de
Janeiro.
BACKGROUND cont…
In
In growing
growing competition
competition of
of trash
trash bag
bag business
business in
in Brazil,
Brazil, itit is
is aa challenge
challenge for
for Ad-
Ad-
Lider
Lider to
to focus
focus on
on more
more onon employee
employee development
development rather
rather then then focusing
focusing only
only
on
on new
new product
product introduction,
introduction, with
with solving
solving HR
HR issues
issues andand howhow toto balance
balance
demand
demand and
and supply?
supply?
SWOT ANALYSIS
SWOT ANALYSIS
THREATS
THREATS
• The latest and the full version of SWOT analysis require the following:
EXTENDED
STRENGTHS (EXTENDED):
STRENGTHS (NARROW):
• The company controls Ad-lider Transportation, a
trucking firm that’s distributes its product. So, it
saves a lot of extra costs for Ad-lider.
• The firm sells direct to large accounts and uses 43
specialized distributors to cover the whole country.
• The closing of the bag a is a strength for the product.
• The majority of the plastic bags in the market were
simple and weak. So, the Fecha Facil with its
improved quality and outlook has a better stand
against its competitors.
SWOT ANALYSIS
WEAKNESSES (EXTENDED):
• Interview with the small segmented
people.
• Less awareness.
• Super market bag.
• Preference of local market bag.
SWOT ANALYSIS
WEAKNESSES (NARROW):
OPPORTUNITIES (EXTENDED):
OPPORTUNITIES (NARROW):
• The three major national brands were sold directly to the
largest supermarket chain. Wholesalers and distributors
were used to distribute the product to smaller
supermarkets, convenience stores, and other small
retailers such as meat markets and fruit stands. So, if Ad-
lider can make a good communication with its
distribution channel, definitely it will be a win-win
situation for both the parties.
• Women are more rational in buying things. Here, in some
cases male controls the purchase decision. But, majority
of the cases its different and as they take decisions with
rationality so it increases our opportunity of higher sales.
SWOT ANALYSIS
THREATS (EXTENDED):
THREATS (NARROW):
• Competitor’s intention is a threat for them. As we are living in the open
market era, so whatever Ad-lider do to boost its business other competitor
can immediately copy that and with proper implementation they could
have a winning edge over Ad-lider.
HR ISSUES
HR ISSUES
They are:
•Hiring
•Compensation
•Evaluation and Management (of Performance)
•Promotions
•Managing Relations.
HR ISSUES cont..
The company should also implement training program for the workers regarding
the labor union because the employee should also need to have the awareness
about the laws which is for them. In the company the workers have to train with
the company policies as well as the labor union laws for making them aware
about what they should do regarding their problems and how to solve it.
HR ISSUES cont…
It is seen in the case that Ad-Lider are trying hard to find the feasible customer
response of their new product, but they are not yet into training their employees
So that they develop ion the skills of doing surveys.
The communication process should be given such importance that the top
management gets information and they give important feedback to the employees.
The workers should be trained the communication process of the company.
HR ISSUES cont…
Ad- Lider does not maintain any employee top management relationship.
We know that Labor relations managers and their staffs implement industrial
labor relations programs.
• Product/Service Demand
• purchasing power of the Brazilian people, consumption of those
people increases which increase the demand for the plastic bags or
trash bags.
• Economy:
• experiencing high inflation and economic stagnation Brazil is now
experiencing economic stabilization restore the purchasing power, and
even the lower income people.
• Technology:
• Technology refers to human innovation in action that involves the
generation of knowledge and processes to develop systems that solve
problems and extend human capabilities
HR PLANNING cont…
Financial Resources:
Ad-Lider Embalagens has invested one million dollars for the new. production
machine
Absenteeism/Turnover:
Turnover simply refers to the movement of employees
out of an organization , Absenteeism refers to the absence
of employees from their work often due to illegitimate habit,
or sometimes, because of sickness, accidents
Organizational Growth
New Product Development. Ad-Lider Embalagens has taken
Management Philosophy
The mission and vision of an organization and how it treats
employees and belief of how the process of working with and
through others should be designed to achieve
Organizational objectives
HR PLANNING cont…
Forecasting Demand for Employees: Techniques
Trend Analysis
Is a quantitative approach to study of
previous trends in the market and using them
to predict future trends
Management Estimates
is no direct information about the management estimates of
the organizations future needs. But from the whole case and
overall situation we can easily identify that there will be
huge demand for the new employees
Delphi Technique
qualitative method to forecasting that attempts to decrease
the subjectivity of the forecasts by soliciting and summarizing
the judgments
HR PLANNING cont…
Forecasting Supply for Employees: External
Considerations
Demographic Changes:
housewives living in apartments and houses in
Sao Paulo and others are housewives living
in apartments in Rio de Janeiro.
Education of Workforce
Education of Workforce refers to the level of
academic skill employees currently possess
obtained from academic institutions recognized
as schools, colleges, or universities
HR PLANNING cont…
Labor Mobility:
Labor mobility refers to the freedom of
workers to practice their occupation
wherever opportunities exist.
Government Policies:
effective government policy during the time
of downturn can help a country to come out of
a stagnation and high inflationary period
Unemployment Rate:
Unemployment Rate refers to the percentage of
the total labor force that is unemployed
but actively seeking employment and willing
to work.
HR PLANNING cont…
Staffing Tables:
Staffing Table is the graphic representations of all
organizational jobs, along with the numbers of
employees currently occupying those jobs and future
(monthly or yearly) employment requirements .
Markov Analysis:
Markov Analysis is a method for tracking the pattern of
employee movements through various jobs
HR PLANNING cont…
Skills Inventories:
Skill Inventories refers to the files of personnel education, experience,
interests, skills, etc. that allow managers to quickly match job openings
with employee backgrounds.
Management Inventories:
Management Inventories are the files where the content of skills inventories is
gathered based on the managers to employ right people at the right place
Replacement Charts:
Replacement Charts refers to listings of current jobholders and persons who
are potential replacements if an opening occurs.
Succession Planning:
Succession Planning refers to the process of identifying, developing, and
tracking key individuals for executive positions
HR PLANNING cont…
BALANCING SUPPLY AND DEMAND::
• Increase the number of products line in the
company. Its previous product line like Limp-o-
Lixo is going very well in the market.
• No need for the company to go for layoff
decision
• Ad-Leder should go for the Recruitment of
efficient and skilled people ( Internal /
External )
• Identify "critical talent“( Internally )
HR PLANNING cont…
Externally
• Recruit technical expertise on contractual
basis
• Recruit workers for the production process
• Recruit salespeople on full-time basis
RECOMMENDATION AND
IMPLEMENTATION
RECOMMENDATION & IMPLEMENTATION
• Problem 01
• AD-LIDER EMBALAGENS DON’T HAVE ANY PROPER HR DEPARTMENT.
• Problem 02
AD-LIDER EMBALAGENS DO NOT YET EMPHASIZED ON A PROPER TQM
(TOTAL QUALITY MANAGEMENT) SYSTEM FOR WHICH THEIR SERVICE
QUALITY MIGHT NOT BE VERY EFFECTIVE REGARDING THE INTERNAL AND
THE EXTERNAL FACTORS.
• Problem 03
AD-LIDER EMBALAGENS DON’T HAVE AN HR planning to
initiate the progressive HRM practices.
• What is the solution?
After establishing the HR department companies must go for an HR planning to initiate
the progressive HRM practices.
• Problem 04
THEY DON’T USE MODERN TECHNOLOOGY TO
IMPROVE
• What is the solution?
Ad-lider Embalagens can utilize its opportunity of installing the latest technology to improve
product quality and come up with differentiated products by conducting a thorough research
and development process.
• Problem 05
THEY DON’T PROVIDE ANY SORTS OF BENEFITS TO THE
PEOPLE OF THEIR DISTRIBUTION CHANNEL.
• Problem 06
THEY DON’T PROVIDE CUSTOMERS WITH SAMPLES OF THEIR
NEW PRODUCT
• Problem 07
THEY DON’T HAVE A PROPER PROMOTION STRATEGY
• Problem 08
Ad-lider Embalagens DO NOT INVOLVE THEIR EMPLOYEES IN THE
PROCESS OF DECISION MAKING.
• What is the solution?
Ad-lider Embalagens should go for decentralization
• Problem 09
• Ad-lider Embalagens don’t provide job security to their employees.
• Problem 10
Ad-lider Embalagens don’t provide training to their employees
• What is the solution?
Ad-lider Embalagens must provide training to train the new recruits as well as the existing
employees.