CREATIVITY

AND
INNOVATION

PROBLEM STATEMENT
 Problem Statement
-Step to Tackle Problem
Using HOW TO statement
Examples
motocycle breaking down:
- how to repair the motorcycle?
A target set is by somebody else:
- how to achieve the target,
Being stuck in a traffic jam:
- how to get out of the jam? Jumping car, fly,
- How to organize schedule to avoid traffic jam?
Putus Cinta
Test/Exam
Consider this problem
A hospital was getting lots
of complaints from
patients about the food.
"Solve the Egg Problem
and you Solve the Food
Problem"
Before they dived in and
did things like
outsourcing the catering
function, they did some
analysis.
 "Solve the Egg
Problem and you
Solve the Food
Problem"
They asked the patients if the
problem was with all of the
food. The patients said that it
wasn't all of the meals that
were a problem, it was just the
breakfasts.
"Solve the Egg Problem
and you Solve the Food
Problem"
When asked what the problem
was with breakfasts the patients
replied that the food arrived
cold. They were then asked if all
of the breakfast was cold. They
said that it wasn't, it was the
eggs that were cold.
"Solve the Egg Problem
and you Solve the Food
Problem"
As a result, the hospital
ensured that breakfast-time
eggs were kept warm and
complaints about the hospital
meals dropped significantly.
 Data Gathering
Ishikawa diagram
Also known as Cause and
Effect Diagrams, Fishbone
Diagrams, Herringbone
Diagrams, and Fishikawa
Diagrams.
 PROBLEM DEFINITION

Delivery Price

Customer
Dissatisfaction

Data
Returns Reliability Phone Gathering
Response

Pareto
Delivery Invoice Queries

Phone
Calls

Sales Chasing

Chasing
Checksheet
Delivery
Sales
Invoice Queries
Other

Pareto

Clearer Invoices?
Statement
Too many cars, motorcycle in UTHM

Problem
Road getting crowded, accident
frequently, environmental polution,
fuel consumption

So how?
Creativity
Thinking in Creative the following problem statement:

How to make all peoples in UTHM

more attractive to walk and cycle
during in the campus ?