C TH NGNH

THI TRANG V CCH

CHT SALE

NG QUANG HUY
THI QUEN MUA SM CA NGI
TIU DNG VIT
Thi quen mua sm ca ngi tiu dng Vit

Mc chi tiu cho qun o

ca ngi Vit ng th 3
chim

14 %
Ch sau 32,9% chi tiu
dnh cho thc phm
V 14,9% tin tit kim
 Nghin cu ca Google

T l khch hng nghin cu 70% khch hng s dng in thoi di ng

online trc khi n ca hng tm kim v qun o
mua sm

70%

54 Nghin cu online
%
in thoi di ng
40%

My tnh
3%

My tnh bng
Mc ph bin ca cc knh Online

98%
Facebook
95%
Website
64% Zalo
46%
Sn TMDT
PHN LOI, C TNH
NGNH HNG
 c tnh ngnh hng
PH THNG
- Sn phm mc di 500k/sn phm
- Yu t quyt nh mua hng: Gi Khuyn
mi Thit k Cht liu
- a im mua hng: Online Ch, ca hng
qun o Siu th
THNG HIU
- Sn phm mc 500 2M/sn phm
- Yu t quyt nh mua hng: Thit k Cht
liu Gi Khuyn mi
- a im mua hng: Ca hng offline cc
Brand Trung tm thng mi Online
Vn ch shop thi trang gp phi

1 2 3

BN OFFLINE ANG BN TRN FACEBOOK C WEB NHNG KO

NGON TT LM RI HIU QU
GII PHP
Gii php cho vic t vn shop Offline

1 1 2
S liu ch ra rng To s tin cy v li th
54% ngi mua ln trn online khi 75%
hng offline u ch shop Online hin ti
tm kim t online ang tm cch c ca
hng
BN OFFLINE ANG
NGON
 Gii php cho vic t vn shop bn tt trn FB

1 2 2
Ch nhm n khch hng Kh khn trong vic tm
b ng sn phm c
Tm l bn hng trn FB l Kh khn trong vic xy
cc shop kinh doanh nh l, dng thng hiu, QL KH,
ko chuyn nghip QL n hng,
BN TRN FACEBOOK
TT LM RI
 Gii php cho vic t vn shop c web ko hiu qu

1 3 2
Khng bn hng trn Khng u t content,
Facebook hoc cc knh hnh nh, m t sn phm
khc Khng viral c Website khng c
website tnh chuyn i

C WEB NHNG KO
HIU QU
CASE STUDY V CHIA S KINH
NGHIM
Thi trang ph thng: itex.vn
Thi trang ph thng: itex.vn

Website Ca hng Facebook Mobile App,

offline Blog

Lazada Zalo
Thi trang cao cp: UGETHER
 Thi trang cao cp: UGETHER

K HOCH BI
BN
Xy dng 1 website v
IM KHC BIT k hoch truyn thng
ng vi thng ip v
Ugether cam kt trch trc ni dung mun truyn
SN PHM tip 10% t n gi nim ti
yt ti showroom, website
Cung cp nhng sn tch ly vo CT t thin
GII THIU phm thi trang cho tr em
t 1-14 tui v trung nin
t 50 tui tr nn
Ugether l thng hiu KD
vi mc ch mang li li
ch cho cng ng
1 Xc nh r khch hng l thng hiu hay ph thng?

2 Vn khch hng ang gp phi?

3 Chun b template mu gii thiu khch hng

4 Ch cho khch hng thy 3 im khc bit ca bizweb:

1. Nn tng website bn hng c s dng nhiu nht Vit Nam
2. Gii php bn hng a knh dnh cho ngnh thi trang
3. Bizweb c SSL v ti u SEO tt nht hin nay
THC HNH
Thc hnh

- Chn mu giao din ph hp vi ngnh hng

thi trang
- Thc hnh to b lc mu sc, size trn web
THANK YOU!